Fix Your Failing Branding Strategy with Expert Atul Minocha

Most businesses get branding completely wrong.

They focus on logos, colors, fonts, and all the other visible elements that form the wrapper of a brand.

But that’s only a small part of what branding truly is. 

In this episode, Atul Minocha, author, teacher, and fractional CMO with Chief Outsiders, explains why most businesses fail to grasp what branding really means—and how they can fix it. With decades of experience, Atul helps companies move beyond surface-level branding to create authentic identities that resonate deeply with their audience.

Discover why CEOs get branding wrong, why storytelling is the real secret to brand success, and how focusing on human behavior can take your business to the next level. 

Key Takeaways:

• 00:00 Atul’s background and current positions 
• 01:13 Why businesses don’t get brand 
• 03:06 Educating operations-focused leaders 
• 12:07 What should small vs. established brands focus on
• 15:49 Impact of trends and competition 
• 24:50 No one cares about the hammer and nail 
• 27:29 Heinz’s genius branding strategy 
• 32:05 Relevance and innovation in branding 
• 41:37 The role of AI in marketing and branding 
• 50:25 Outro 

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Connect with Atul Minocha: 

🔷 Website: https://www.atulminocha.com/  

Go to https://www.brandbosshq.com/ and:

🔷 Get a FREE copy of the Secret Weapon Handbook 

🔷 Steal our Brand Story Blueprint

🔷 Book a Discovery Call 

🔷 Unleash your brand’s full growth potential 

Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

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