How to Survive in Any Market with Brand Differentiation

Most businesses are stuck in the ‘ER’ game—bigger, faster, newer, cheaper… 

But here’s the harsh truth: this approach is killing your business.

Too many brands focus on features, trying to outdo their competition by improving their product. But when you compete on product alone, you’re setting yourself up for failure. Customers don’t remember features—they remember stories. And when your brand is just like everyone else’s, it becomes a commodity. That’s why brand differentiation is so important. 

In this episode, we dive into how to break free from the ‘ER’ trap and stand out in a crowded market. It’s time to shift your focus from product features to solving problems with a unique, emotional story that your customers will connect with. 

Tune in and build a brand that truly stands out! 

Key Takeaways:

• 00:00 Intro
• 00:49 How to stand out in a crowded market 
• 02:17 Real-world examples 
• 05:52 The importance of brand differentiation 
• 05:56 Stop playing the ‘er’ game
• 07:25 Outro

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Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

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