The Secret Behind Dollar Shave Club’s Irreverent Marketing with Michael Stutts

How did Dollar Shave Club become one of the most successful brands in a commoditized market?

Michael Stutts, the new Chief Brand Officer at Dollar Shave Club, has the answer. The former banker turned branding expert reveals how humor and irreverence helped Dollar Shave Club disrupt the razor industry and stand out from the competition. Despite facing growing pains after corporate shifts and ownership changes, the brand continues to thrive, with Michael and his team working to re-engage customers and stay true to the brand's original ethos.

Michael also opens up about his book, No Room Service at the Psych Ward, which chronicles his mental health journey. He shares the personal and professional lessons he’s learned, including how to balance work and mental health while fostering a culture of support and openness.

Tune in!

Key Takeaways:

• 00:00:00 Intro 
• 00:00:57 The role of storytelling in branding 
• 00:09:57 Becoming the Chief Brand Officer of Dollar Shave Club 
• 00:18:27 Expanding the brand 
• 00:22:57 Performance marketing won’t save you 
• 00:29:39 Why Michael is so excited about his new position 
• 00:34:03 Michael’s book, mental health, and leadership 
• 00:47:47 Tools and strategies for mental health 
• 00:51:43 Disconnecting from technology 
• 01:02:14 Outro 

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Connect with Michael: 

🔷 LinkedIn: https://www.linkedin.com/in/michaelstutts/ 

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Where you can find me: 

🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 

🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 

🔷 Instagram: https://www.instagram.com/brandbosshq/ 

🔷 Facebook: https://www.facebook.com/brandbosshq/ 

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

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