Brilliant Ideas

What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it.

• Understanding the critical difference between branding and marketing
• Why branding must come before marketing to avoid wasting resources
• How a proper brand strategy saved a client 77% in revenue in just 60 days
• T...

Ever find yourself stuck in pricing paralysis? You're not alone. 

In this candid, tough-love episode, I'm challenging the conventional wisdom around digital product pricing. While high-ticket offers have their place (particularly for programs offering extensive access to your expertise), I've discovered that clinging to this model exclusively was preventing me from helping countless people who weren't r...

Sales funnels don't have to be complicated; they can be simple, guided paths that help people go from curiosity to purchase without feeling pushed. The key is creating a straightforward journey that builds relationships naturally, making the sale feel like the logical next step rather than a high-pressure situation.

• A funnel is just a series of steps from stranger to buyer: awareness, interest, desire, action
• ...

Navigating website analytics often feels like decoding a foreign language, full of charts, graphs, and numbers that seem important but leave most small business owners scratching their heads. 

What does all this data mean for your bottom line?

Philippa, a digital marketing veteran with 25 years of experience transforming raw data into revenue growth, cuts through the confusion with remarkable clarity. She explains that the ...

Kate Pope is revolutionizing how parents think about introducing solid foods to their babies. As founder of Regenerative Cooking School and a Nutritional Therapy Practitioner, she's created the Baby Biome First Foods Plan—a program that's helped thousands of families naturally reverse symptoms like eczema, allergies, and digestive issues through strategic food introduction.

What makes Kate's approach so powe...

Kendall Cherry, ghostwriter for multi-million dollar startups, shares transformative insights on overcoming the fear of selling through authentic storytelling, addressing the guilt that keeps many entrepreneurs from effectively marketing their services.

• Identifying the "starving artist narrative" that reinforces guilt around making money from creative endeavors
• Taking "sales field trips" to obse...

Renee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 people and regularly fills her webinars with hundreds of engaged participants.

• Discovering alternative methods to healing knee pain after traditional medical advice failed
• Buildi...

Tim takes us behind the social media curtain to reveal uncomfortable truths about what's really happening in our feeds. Having operated in the gray areas of Instagram growth, he shares startling insights: up to 40% of social media traffic might be fake, strategically engineered through automated engagement tactics designed to trigger reciprocation. This isn't speculation – it's based on firsthand experience running s...

Shannon Russell shares her journey from being a TV producer for 16 years at MTV, VH1, and TLC to becoming a career transition and business coach who helps women create their second act success. She discusses transferring skills from a traditional job to entrepreneurship and the importance of mindset shifts when changing careers.

• Identifying transferable skills is crucial when pivoting careers
• Planning a strategic e...

What if the key to building a powerful brand isn't found in fancy logos or clever taglines, but in truly knowing yourself? This thought-provoking conversation with branding expert Hersh Rephun challenges everything you thought you knew about personal branding.

"Know yourself before you brand yourself" isn't just Hersh's motto—it's the foundation of his revolutionary approach to helping entrepr...

Ever catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exactly how to break that cycle.

Debi reveals the four psychological barriers keeping you stuck: fear of judgment, lack of clarity about your concept, knowledge gaps in implementat...

Have you ever felt pressured to hide your personality behind a professional facade in your business? What if the quirks, stories, and experiences you've been downplaying are actually your greatest assets?

In this illuminating conversation, Gregory shares how authenticity transforms not just how clients perceive you, but how you connect with yourself as a business owner. Drawing from his own journey through cancer and ...

With a 16-year career wrangling visual effects for Marvel blockbusters like The Avengers and Iron Man 2, plus launch campaigns for the Apple iPhone 5 and the Amazon Fire Phone, Ruheene's real superpower lies in bridging consumer stories with brands and products while making billion dollar messaging strategies accessible to every small business regardless of size.

She's also the mad scientist behind heyLevi- the w...

Matt Diamante, founder of HeyTony digital marketing agency, shares how he transformed business failures into a multi-million dollar success story by creating affordable digital products for small businesses. He reveals his philosophy of making SEO tools accessible to help as many entrepreneurs as possible, believing small businesses are the backbone of every economy.

• Failed ventures including a Lightroom preset company a...

Reid Holmes, author of "Appreciated Branding," reveals how to transform your brand from ignored to irreplaceable by focusing on emotional connections rather than traditional USPs (unique selling propositions).

• Proving to customers that you care about them is more effective than paying to make them care about you
• Traditional USPs fail in today's saturated markets where rational differentiators have mi...

Tired of potential clients disappearing after seemingly positive sales conversations? You're not alone. The sales process for digital products—especially high-ticket coaching programs—often feels like navigating a minefield of objections, hesitation, and the dreaded "ghosting."

Sales expert Brooke Greening joins me to reveal her transformative VCA method (Validate, Clarify, Advance) that turns tense sales co...

Evan, co-founder of Canyon Pickleball, shares his journey from corporate employee to entrepreneur, revealing the mindset shifts, automation systems, and tough lessons he learned along the way. His story demonstrates that success often comes to those who simply push through the "valley of despair" that all entrepreneurs face.

• Leaving the corporate world means accepting there's no safety net, guaranteed payc...

Dr. Annie Cole shares invaluable insights on lead generation and client retention, particularly for solopreneurs. With powerful strategies on funnel navigation, the importance of giving value, and building lasting relationships, listeners will find clear guidance on transforming their approach to business growth.

• Importance of understanding the sales funnel 
• Strategies for building brand awareness and engagement 

Discover how to redefine success on your own terms as I sit down with Laura, a corporate finance veteran who became a trailblazing business strategist.

Laura's Business Breakthrough program is designed for mid-career women ready to leverage their corporate expertise and venture into successful independent businesses. Through her unique journey, Laura shares the strategies and insights that empower women to turn their profession...