Built by Margin

Built by Margin

Built by Margin is the financial strategy podcast that helps entrepreneurs demystify their finances, with practical strategies for cash flow, tax planning, and profitability — so you can keep more of what you earn. Hosted by Fractional CFO and Tax Strategist Laurie Chen, CPA, MBA, this podcast pulls back the curtain on the financial side of business, giving you the straight-talking guidance you need to grow smarter and scale with confidence.

Episodes

June 11, 2025 33 mins

In episode 8 of Built By Margin, Laurie Chen interviews Byron Wolfe, a Certified Public Accountant and Founder of The CFO-AF, as he shares his insights on the importance of combining tax strategy with Fractional CFO services, emphasizing how understanding both sides can lead to significant savings and increased business valuation.

Tune in for insights on optimizing cash flow and navigating the complexities of financial strategy.


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In episode 7 of Built By Margin, Laurie Chen interviews Sharleen Cheung, a Nutrition and Perimenopause Health Coach, to discuss the importance of improving energy through healthy habits, the link between founder health and business success, and the mindset shifts that led her to measure the KPIs and financial metrics that actually helped to reenergize her profits.


TIMESTAMPS

[00:01:15] Nutrition coaching origin story.

[00:05:24] ...

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In episode 6 of Built By Margin, Laurie Chen interviews Antonio Green, Author, Public Speaker, and Director at James H. Cole Home for Funerals. From modernizing operations to navigating the financial complexities of building a new location, Antonio reveals the lessons he learned about financial discipline and the importance of relationships in business.

Tune in to discover how effective financial strategies and innovative thinking c...

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In episode 5 of Built By Margin, Laurie Chen interviews Breanne Benson, a Digital Creator, also known as The Coupon Queen, as she discusses her journey in building a successful affiliate marketing business through social media. Breanne also talks about her evolution from teaching others how to save money through couponing to coaching women on monetizing their social media without needing to create their own products.

Tune in to lear...

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In episode 4 of Built By Margin, Laurie Chen interviews Kim Sutton, the Principal at Vintage Sign & Light, as they explore the importance of having a solid financial foundation, the impact of processes on business scalability, and the significance of understanding your numbers.

Tune in to learn how the right coaching can inspire new perspectives and strategies for financial success.

TIMESTAMPS

[00:02:02] Coaching for business grow...

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In episode 3 of Built By Margin, Laurie Chen interviews Alexander Mair, Founder and CEO at Fabricant Ops, as he discusses the common challenges startups face and the importance of templatizing solutions to alleviate pain points for future leaders. 

Tune in to hear valuable insights on entrepreneurship and financial lessons learned along the way.

TIMESTAMPS

[00:02:43] Revenue operations challenges explained.

[00:05:58] Bootstrap funding...

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In this first-ever episode of Built By Margin, Laurie Chen, a Certified Public Accountant and the Founder of Advanced CFO, shares her journey from CPA to working with startup founders and small business owners, revealing how her passion for numbers and strategy has helped countless entrepreneurs achieve profitability and peace of mind. 

Tune in to discover the inspiration behind the podcast's name and learn about the core focus...

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In episode 2 of Built By Margin, Laurie Chen interviews Robyn Penner Thiessen, a Leadership Coach and the Founder of RPT Consulting, as she discusses her vision of supporting leaders to effectively lead their teams and the challenges she faced while navigating the world of entrepreneurship. 

Tune in to hear insights on building a profitable business and making smarter financial decisions.

TIMESTAMPS

[00:01:18] Jumping into entrepreneu...

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April 19, 2025 1 min

Built By Margin is the no-fluff, straight-talking financial podcast for entrepreneurs who are ready to go beyond revenue and start building real profit. Hosted by Laurie Chen, Fractional CFO and Tax Strategist, each episode pulls back the curtain on the financial strategies that actually drive business growth.

From mastering cash flow and decoding your financial statements to uncovering hidden tax savings, Laurie makes the...

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