Built for HubSpot

Built for HubSpot

Exploring the stories of the companies building a competitive advantage by betting on depth in the HubSpot ecosystem. Playbooks for GTM, product, partnerships, and AI. www.connectedgtm.com

Episodes

June 17, 2025 • 29 mins

🎙️ This is Episode 3 "Built for HubSpot" with Harris Kenny from OutboundSync. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube.

Question: Who's the hidden decision-maker that can kill your HubSpot app deal?

Answer: "A lot of times an admin's job is veto more than anything else. They're the guardian of the CRM. If we can build deeply in a way that when they get looped in and look at the screen, they're like, 'y...

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🎙️ This is Episode 2 of the "Built for HubSpot" series, featuring Brian Garvey from Profoundly. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube.

In this episode:

* Why clearly defined missions ultimately drive ecosystem scale

* Lessons from scaling ecosystems at AWS and HubSpot

* The urgent AI transformation window for HubSpot partners

* Evolving from "doing work" to "designing systems"

* The critical value of pa...

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May 23, 2025 • 35 mins

🎙️ This is Episode 1 of the "Built for HubSpot" series, featuring Daniel Zarick from Arrows. Listen or watch the full episode on Spotify, Apple Podcasts, or YouTube. Read on for more insights on building for depth in the HubSpot ecosystem.

Question: Is it better to build a standalone product or integrate deeply with HubSpot's platform?

Answer: Where are your users doing their work multiple hours per day? And can you ergonomically me...

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May 20, 2025 • 1 min

Built for HubSpot explores the stories of founders and companies making strategic on the HubSpot ecosystem.

Throughout the series, we'll dive into the stories behind how those solutions came to be and how the companies building them are winning by going deep in the HubSpot ecosystem.

For HubSpot users, this means discovering tools that feel like natural extensions of the platform they already love. For founders and product teams, it ...

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