🎙 In this episode of Business & Beyond, I sit down with rising Guelph-based artist Average James, discussing his debut album This is Absurd. We explore Average James' journey from bedroom demos to fully realized tracks, the evolution of his musical identity, and the creative process behind his genre-blending sound. From heartfelt lyrics to experimental instrumentation, James shares the inspirations and intentions behind his favourite tracks on the album.
We also dive deep into how he crafted This is Absurd, the challenges of staying authentic in a social media-driven music landscape, and the transition from recording artist to live performer. With a mix of humour, humility, and raw talent, Average James reflects on his growth as a musician and what he hopes to bring to the Canadian music scene. Whether you're an aspiring artist, a music lover, or someone chasing a creative dream, this conversation is packed with insight, inspiration, and real talk.
🎧 Don’t miss this behind-the-scenes look at one of Guelph’s most promising new voices in music.
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0:00 Introduction
1:47 Who is Average James?
3:34 Musical Beginnings and InfluencesÂ
6:52 The Evolution of Average JamesÂ
9:37 Creating ‘This is Absurd’
12:3 Songwriting Process and Instrumentation
18:54 The Writing Process: Finding FlowÂ
25:38 Song Selection: AJ’s Top PicksÂ
28:52 Themes of Hope: The Heart of ‘This Is Absurd’
30:36 Bringing Music to Life: The Live Show ExperienceÂ
35:16 Navigating Social Media: A Necessary Evil
37:20 Dream Collaborations and Success in MusicÂ
39:41 Advice for Young Artists
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Do you know someone who would be a great fit on the podcast? Reach me at Bryan@thefinancialcollective.ca
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Socials:Â
Instagram: @MortgageGuyBryan
TikTok: @MortgageGuyBry
Facebook: @MortgageGuyBry
LinkedIn: Bryan Braga
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Average James’ Socials:Â
Instagram: Avg.jmss
Spotify: Average JamesÂ
Apple Music: Average James
Youtube: Average James
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#EntrepreneurPodcast #MusicIndustryTalk #AverageJames #IndieMusicArtist #CreativeJourney #YoungMusicians #PodcastInterview #MusicProductionTips #ThisIsAbsurdAlbum #MusicPodcast #RisingTalent #UnsignedHype #GuelphMusicScene #RealConversations #ArtistDevelopment
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