Business Built Right

Business Built Right

Welcome to Business Built Right, where strategy meets execution and leadership drives results. Join us as we dive deep into the foundations that separate thriving companies from those that merely survive. In each episode, we explore the critical pillars of successful business: crafting winning strategies that actually work, building brands that resonate and endure, fostering organizational cultures that attract top talent, and developing leadership skills that inspire teams to achieve extraordinary results. Ready to build something that lasts? Let's get started.

Episodes

July 31, 2025 19 mins

Challenge the startup world's most beloved framework. Discover why the ubiquitous Business Model Canvas might be hindering rather than helping your business success. We'll explore its fatal flaws: oversimplification of complex dynamics, static thinking in a dynamic world, stakeholder blindness, and the dangerous gap between strategic planning and real-world execution that has killed more businesses than bad ideas.


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Discover why some of our deepest, most memorable conversations happen with people we'll never see again. Explore how the freedom of anonymity allows for radical authenticity, why strangers offer unbiased wisdom we can't get from friends, and how fleeting encounters challenge our hyper-connected world's obsession with maintaining every relationship. Learn to embrace meaningful exchanges in unexpected places.


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Explore how Tim Cook and Jack Welch revolutionized leadership by mastering multiple business domains rather than specializing in one. Discover why today's complex corporate world demands leaders with holistic business understanding, cross-functional communication skills, and the ability to see connections others miss. Learn the key attributes that transformed these executives from specialists into transformative CEOs who think ...

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Challenge the popular belief that success only comes from constantly pushing beyond your comfort zone. Discover why psychological safety and comfort actually boost productivity by 32%, how chronic stress kills creativity, and practical strategies for harnessing your comfort zone as a foundation for sustainable growth rather than viewing it as a limitation to overcome.


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Explore how Indian brands are breaking free from marketplace dependency as direct e-commerce grows from 3% to 15% of the $70B online retail market. We'll unpack five game-changing strategies: building authentic customer relationships, balancing marketplace presence with brand identity, leveraging technology for competitive advantage, personalizing customer journeys, and adapting to the quick commerce revolution that's deliv...

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The story of Fido Dido - the laid-back stick figure who conquered global advertising by rejecting everything it stood for. From a bored evening doodle in 1985 to PepsiCo's secret weapon against Coca-Cola, discover how two women accidentally created the anti-mascot that taught brands the power of authentic indifference.

A deep dive into counterintuitive marketing, cultural rebellion, and why sometimes the best way to sell somethi...

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Think you can tell when your colleague is upset by her furrowed brow? Think again. Despite our confidence in reading facial expressions and body language, research reveals we're surprisingly bad at interpreting others' emotions—especially at work. Explore how cultural differences, professional masks, and emotional complexity create a workplace full of misunderstandings. From the myth of universal expressions to the danger o...

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July 28, 2025 21 mins

Meet Meera, who thrives under pressure, and Lakshman, who's on the verge of collapse—same workload, completely different outcomes. With 76% of workers experiencing burnout, what makes some people stress-resistant while others crumble? Discover the 12 science-backed secrets that separate the resilient from the overwhelmed, from biological factors and personality traits to childhood influences and coping mechanisms.


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Why do 95% of new products fail? Because they focus on features instead of customers. Discover how companies like Slack transformed from 'a messaging app for teams' to 'where work happens,' and Uber evolved from 'everyone's private driver' to 'get there, your day belongs to you.' Learn the process to craft value propositions that turn indifferent prospects into obsessed customers—by addressing re...

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Amazon's dominance in Indian e-commerce is facing its biggest challenge yet. Discover how Direct-to-Consumer brands have grown from 2% to 15% market share by cutting out the middleman, while Quick Commerce platforms are delivering everything from groceries to refrigerators in 10-30 minutes. Explore the twin disruption that's forcing the e-commerce giant to rethink its strategy as brands like Mamaearth and platforms like Zep...

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Should you bring your authentic self to work or play it safe with a professional persona? Explore the complex tightrope walk between genuine self-expression and career survival. From the proven benefits of workplace authenticity—increased engagement, better relationships, stronger leadership—to the very real risks of judgment, discrimination, and cultural misalignment. Discover why this isn't a simple choice and how individual ...

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Your logo is your brand's first impression—but should it be crystal clear or mysteriously abstract? Discover the strategic psychology behind explicit logos (like Domino's pizza box) versus implicit designs (like Nike's swoosh). Learn which approach boosts sales, builds authenticity, and aligns with your brand goals, plus a few key factors that determine whether your visual identity should spell it out or leave customers...

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July 28, 2025 5 mins

Discover how 68% of consumers are reshaping commerce from their couches. From Peloton's fitness revolution to HelloFresh's kitchen takeover, explore the strategies smart brands use to turn your home into their biggest market.


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A simple question from a TV show reveals a powerful leadership philosophy that's reshaping corporate culture. Discover how asking "How can I help you?" instead of giving orders creates trust, boosts collaboration, and transforms entire organizations—from hospital corridors to boardrooms—one conversation at a time.


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From Virgin Atlantic's bold airline dreams to Theranos's dangerous deceptions, explore how companies walk the razor-thin line between aspirational branding and outright fraud. Discover when projecting confidence becomes reality—and when it becomes a corporate catastrophe that destroys billions and reputations.


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Companies that reallocate over 50% of their resources annually see 30% higher returns, yet most businesses barely shuffle 20%. Discover how giants like IBM, Netflix, and Microsoft transformed themselves not by finding more money, but by boldly moving resources from what worked yesterday to what will work tomorrow.


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In a world where 85% of consumers face financial anxiety, a new type of buyer has emerged—the smart spender. They don't just want cheap; they want value. Explore how savvy consumers are reshaping markets by prioritizing quality, convenience, and authentic brand experiences over rock-bottom prices, and learn what businesses must do to win their loyalty.


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Discover how embracing chronodiversity—the natural variation in when people are most alert and productive—can transform your workplace. Learn why forcing night owls into morning schedules hurts everyone and explore practical strategies for creating flexible work environments that boost productivity, creativity, and employee satisfaction.


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Discover the shocking psychology behind workplace nicknames that could transform how you think about office relationships. New research reveals why calling your boss "Coach" might boost your career, but when your manager calls you "Champ," it could actually harm your wellbeing.


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How did a streaming platform with Hollywood stars, tech industry veterans, and nearly $2 billion in funding collapse in just six months? Dive deep into Quibi's spectacular failure and discover crucial lessons every entrepreneur needs to know about product-market fit, timing, and why star power can't save a flawed strategy.


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