#316 why China’s 2-Minute Micro Dramas Are Poised To Take Over The U.S

burgeoning popularity of Chinese micro-dramas, short-form vertical videos characterized by over-the-top storylines and rapid twists, designed for instant gratification. Originating around 2018 as an offshoot of short-form video trends popularized by platforms like TikTok, these dramas, often likened to "soap operas on steroids," have seen immense growth, particularly during the pandemic, due to their low-cost production and ability to grab audience attention quickly. Surpassing China's box office revenue in 2024, the industry is now aggressively targeting the U.S. market, which already accounts for 60% of global mobile revenue for these apps. While not seen as a direct threat to traditional streaming services like Netflix, micro-dramas pose a significant challenge to social media platforms by competing for viewer eyeballs and influencing the future of content strategy in the entertainment industry.