October 14, 2025 • 23 mins
Unlock Your Brand's Potential: 3-Step Strategy to Build Authority & Gain Trust
Feeling invisible in your niche despite knowing you're good at what you do? Struggling to attract your dream clients or charge premium rates? In this insightful episode, Sariki Abungwo shares his transformational 3-step strategy to build brand authority and earn trust, so you can stand out effortlessly. Discover how to establish a strong, authentic identity, get laser clear on your dream clients, and craft a compelling value proposition that showcases your unique transformation. Perfect for coaches, consultants, and small business owners ready to attract, convert, and retain clients without the grind. Learn from Sariki's journey featured in Forbes, Brainz Magazine, and more—and start building a brand that works for you, even while you sleep!
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Episode Transcript
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Sariki Abungwo (00:00):
How to build brand authority and gain trust.
This is my 3 step strategy forbuilding brand authority and
earning trust so you can standout in your niche, attract your
dream clients, and chargepremium rates without begging
for attention.
Now do you see feel invisible inyour industry even though you
know that you're good at whatyou do?
(00:20):
You're showing up online, youare creating content, you're
even joining programs, butsomehow the right clients are
not showing up for you.
You are under charging.
And you are over delivering andyou're still not standing out.
Now, maybe you've tried to fixit, you've attended free
trainings, you've posted moreoften.
(00:41):
You followed all the gurus, allthe tech guys, all the marketing
experts, Everyone.
But nothing seems to click andyour brand still isn't getting
the authority or trust youdeserve.
Now I know exactly how thatfeels.
I used to be in that same shoes.
I used to work 10 to 12 hourshifts in warehouses, in care
(01:02):
homes, and then I'll come backhome and build my business late
into the night.
I launched my 1st program withso much hope, with so much
passion.
And guess what happened?
No 1 bought it, not even asingle person, and I almost gave
up.
But then I discovered a simplestructured system, 1 that used
(01:23):
that is used by 8 figure mentorsto position myself with clarity
and with authority, and that iswhen everything changed.
That is when I felt like abreath of fresh air, and I call
it the 3 step brand authority.
And how it helps coaches,consultants, and small business
owners to stand out, buildtrust, and attract dream clients
(01:45):
without begging for attention.
Now, this has been featured inForbes and I've shared this
story and I'm going to besharing with you now.
The step 1 is to show how toestablish a strong, authentic
identity that makes youmagnetic.
Step 2 is going to get you laserclear on your dream clients and
speak directly to them.
Step 3 is going to show you howto craft your value proposition
(02:08):
that communicates transformationand not just services.
When you get this right, yourbrand start to speak for you.
You stop chasing leads, youstart to attract them.
Your messaging becomes sharp,your pricing reflects your
value, and your confidence isskyrocket.
Now, imagine your brand standingout in a crowded niche.
(02:29):
Your clients recognising yourvalue before you even say a
word.
What if you could hear yourideal client saying, I have been
looking for someone like you.
How will you feel to hear thevalidation from your audience?
You are saying that you'reeverywhere right now.
I keep seeing your brand yeah!Now what will it be like for you
to wake up stress free knowingthat you have systems in place
(02:53):
and your brand is working foryou even while you sleep?
Are you ready to build a brandthat attracts, converts and
earns trust?
Now, lemme tell you a quickstory how I discovered this
framework for brand authority.
Now, my name is Sariki Abungwo,I'm a multi award-winning
business coach, and today I helpcoaches, consultants, and small
(03:14):
business owners to unlock theirpotential by using proven
marketing systems to growconsistently, predictably, and
profitably.
I'm also a university lecturer,a featured in Forbes, my work
has been featured also in BrainzMagazine, New York, Weekly
Business Insider, Yahoo Finance,and many of those.
But here's the thing, it didn'tstart that way.
(03:36):
Now, at the beginning I was justanother aspiring entrepreneur.
I had big visions, but noroadmap.
And I looked around and I saw inthe industry, I saw clients, I
saw industry experts.
They were building authority.
They were sort of like almostmagnetising clients, and they
were raising their fees andthey're dominating the space.
(03:57):
I wanted that, but I didn't knowhow to get it, so I did what
most entrepreneurs would do.
I signed up for free training,some trainings I even paid for.
I sat through webinars.
I attended seminars, and I wassearching for answers.
I was really searching, but themore I learned.
The more overwhelmed I becameand my brand felt unclear, my
(04:18):
marketing was sort of scatteredall over the place and nothing
was working.
And I remember launching my 1stonline program.
I poured everything to it.
I poured my time, my heart, mybelief, prayers, everything, and
no one bought it, not even asingle sale.
Now, at that time, like Imentioned, I was working in the
warehouse.
(04:39):
I was working in care homes, Iwas standing on my feet.
My feet were hurting all day.
My back aching, I was physicallydrained, I was emotionally burnt
out, and I was mentally on edge.
Now, I remember one night,specifically on the 25th of
June, 2020, that was aroundmidnight.
Everyone was asleep.
I sat on my desk, I sat staringat the screen thinking, is this
(05:03):
really worth it?
And at that time, I almost quit.
But just before giving up, Istumbled upon something that
changed everything.
I invested in myself.
I spent thousands of pounds onmentorships from to 8 figure
business coaches, and that iswhen I had that aha moment.
That is when I realised thatevery successful brand I have
(05:25):
admired was following a system.
And they were not just wingingit, they were positioned with
clarity.
They knew who they were, whothey helped, and how they
served.
And that is what gave me or gavethem that authority.
when I applied those systems,everything started to change.
Everything started to change.
I started to see clients I usedto chase and look for, they
(05:48):
started finding me.
I stopped feeling like I wasshouting into the void.
My brand began to speak for me.
I wasn't stuck anymore.
I was scaling.
My business began to feel like,it wasn't a burden anymore.
And that exhaustion eased out.
And for the first time I felt incontrol.
I wasn't, I was not hustlingharder.
I was just working smarterbecause I had systems that
(06:11):
worked for me while I rested.
That is when it hit me thatsuccess leaves clues.
And it's not about luck.
It's not about trying everythingand hoping that something sticks
or something works.
It's about structure.
Authority is built when you getcrystal clear on 3 things, and
(06:31):
I'm gonna be explaining these 3things to you.
The 1st thing is Who You Are.
The 2nd thing is Who You Help.
And the 3rd thing is How Do YouServe them in a way that builds
trust?
I almost gave up beforediscovering that, but imagine if
I did.
Imagine the gold that I wasabout to strike and then almost
(06:54):
gave up.
But the thing is that thank GodI didn't because I wouldn't be
here speaking to you andtraining you and teaching you
these strategies today.
And now I help coaches, I helpothers who are stuck where I
was, who are lost, burnt out,and ready to quit because I've
been there and I found whatworks and now is your turn.
Now let's get into businesstoday.
(07:15):
Let's get into the business oftoday.
Here's the big picture strategyfor building brand authority and
gaining trust.
So that you can stand out inyour niche, you can attract your
dream clients, and you cancharge premium rates without
begging for attention.
Step 1 is we're going to look atWho You Are.
Step 2 is going to, we're goingto look at Who Do You help?
(07:38):
We're gonna start identifyingyour dream clients, and then
we'll now move to step 3 wherewe're going to look at how you
are going to serve them, how doyou serve them?
We're going to throw somequestions.
I'm gonna give you somequestions that will help you to
craft your Unique ValueProposition.
So let's get started.
Step 1, Who Are You?
(07:59):
Who Are You?
This is where we're going toestablish your identity.
Now, before you begin to buildauthority and your niche in your
industry begin to attractclients, you need to start with
the most fundamental element ofyour brand, which is You.
Now, this is where many businessowners feel short because they,
not because they lack value, butbecause they haven't clarified
(08:19):
or communicated who they are ina way that creates trust,
confidence, and connection.
You need to identify and have aclear understanding of who you
are.
I can't overemphasize this.
Your identity is more than a jobtitle.
You are not just a coach.
You're not just a consultant, anexpert, a business owner.
You are a unique combination oflife experiences, combination of
(08:43):
skills, passion, values,everything, results, and that
makes you magnetic.
Now, I want you to ask yourself,if someone had 10 seconds to
describe you, what would theywant to say about you, or what
would you want them to say aboutyou?
Now, once you've done that, younow have to look at what
(09:04):
transformation do you help tocreate?
Why you, why are you the rightperson they should work with?
This is the point where yourstrength meets your story.
Everyone has a story.
I have a story, and that's astory I shared with you.
If you look at Brands today, themost powerful brands the most
powerful personal brands arebuilt on truth.
(09:26):
They're not built on perfection.
They have their origin story,where they've come from.
They have scars.
They've led from experience.
Now, I want you to think aboutthat.
What challenges have youovercome that your clients are
still facing?
What results do you constantlyhelp others to achieve?
What do people always thank youfor?
(09:48):
That is who you are.
Now once we've done that, um,this is saying that
authenticity, authenticauthenticity, is the new
authority.
Now we live in a world offilters.
You see everything poll,polished on social media,
polished personas, butauthenticity, catch through the
noise.
When you are authentic clients,don't just buy your offer.
(10:09):
They buy into your why.
When you show up yourauthenticity, you're not just
more relatable.
You are more trustworthy, andthat trust is the new currency
of authority.
You didn't get it by accident.
Your story matters.
Your journey holds clues to yourpurpose, to your message, to
(10:30):
your mission.
Now I want you to take a paper,whatever you have, I want you to
write answers to this question,which I'm gonna be giving you,
and I want you to be sincere.
I want you to think about it asyour write..
Why?
1, why did I start doing what Ido?
The 2nd question is, what werethe key turning points in my
(10:50):
life that shaped me?
And the 3rd is, what lessons doI now pass on to others?
When you begin to do that,you'll find that your authority
is already within you.
You just need to unlock it andown it.
So please take time.
Pause this video and write thatdown.
Now, this side is not aboutimpressing people.
(11:12):
It's about alignment, aligningyourself.
When you know who you are, youknow where you operate from.
Your brand becomes consistent,it becomes magnetic, and it
becomes unforgettable.
Ask yourself, what makes meuniquely valuable?
What life experiences give me anedge?
Where or what do I stand forothers in my space?
(11:35):
Why do I care about the people Iserve?
When you begin to think andreason and ask yourself these
questions, you begin to getclarity of who you are and when
you establish your identity,what you start to find out is
that you stop blending in.
You start to show up boldly.
You feel more confident, youfeel more compelling and more
(11:56):
trusted.
Now, a big idea here is thatauthority starts with clarity
and clarity.
Clarity starts with you anduntil you define who you are,
every other part of your brand,your messaging, your offer, your
marketing, they all feelscattered.
(12:16):
So please take time, pause thisvideo and identify who you are.
Okay.
Welcome back.
Step 2, who do you help?
Let's identify your dreamclients.
If step 1 is knowing aboutyourself, then step 2, of
course, it's about Who You Areor Who You Are for, because you
can't be an authority toeveryone, but you can be a
(12:37):
trusted guide to the rightpeople and too many
entrepreneurs, which are seetoday, they fall into this trap
of trying to reach everyone, butwhen you try to reach everyone,
you often connect with who?
No one.
And we don't want that to beyour portion.
We don't want that for you to bein that trap.
So you can't build a brandauthority if your message is
vague or generic because peopledon't trust people who are
(12:59):
general.
They don't, they don't.
They trust specialists and to beseen as a go-to expert, to the
go-to solution, you need tostart speaking directly to
someone and not everyone.
I want you to think of radiostations, If your frequency is
even slightly off, everyonehears static, but when you tune
into the right frequency, themessage becomes clear, it
becomes crisp, becomes strong.
(13:22):
Now, your dream client is yourfrequency, and sometimes the
best way to identify your, yourideal audience is to reflect on
who you've already helped.
Maybe begin by even askingyourself, who do you love
working with?
What results did you achievetogether?
What made the process feelsmooth?
(13:42):
What made the process feelrewarding?
What made the process feelfulfilling?
Now, these experiences are cluesthat you need to start watching
and looking into because theypoint you towards the clients
who value your work most and whoyou are best equipped to serve.
Now it's time to get specific.
I want you to create a clientprofile.
(14:03):
A client profile that includes,think of their biggest pain
points, think of their currentsituations versus their desired
outcomes.
I want you to use the languagethat they use to describe their
problems, their mindset, theirgoals, their habits, their
decision making style.
(14:23):
Now, this is not, I'm not givingyour branding exercise here.
This is how you make yourmessaging magnetic, and when you
speak your audience language,this is what is gonna happen.
They don't just hear you, theyfeel seen, they feel head, they
feel understood.
They feel like, oh yeah, Sarikiunderstands me.
I think I should be keen moreinto what he's saying.
You probably and should belistening.
(14:45):
Now, once you ask yourself thesekey questions like, who do I
love working with and why?
What problems do I understandbetter than most?
What kind of people do I tend toget the best result from others
and from my offers?
And where do they spend timeonline?
Are they on Facebook, Instagram,Google?
(15:05):
You need to find them.
What do they believe about theirprogram?
Their problems?
Because authority grows whenyour message is focused.
Why?
Because people trust what theyunderstand.
If you don't put the messagethat people understand, they
don't trust you.
So when you define your dreamclients, your messaging is
sharp, your offer becomes morerelevant, more irresistible.
(15:29):
Your content lands with power,you stop 2nd guessing, you start
attracting.
Rather than trying to beeverything for everyone, you
become everything to someone.
So here's the big picture.
This is not about reaching tomore people, but it's about
reaching to who the rightpeople.
(15:50):
Because when you've turned intoyour dream, clients like a
radio, when you've tuned to themlike a radio, your messaging
cuts through the noise and yourauthority grows even faster,
faster than ever.
So take a time to find out andto put this down.
Step 3.
So how do you serve?
(16:10):
Let's now look at crafting yourUnique Value Proposition.
Now, this is, now that you knowwho you are, you know who you
help, it's time to bring in alleverything together with clarity
and with impact.
And this is where your authorityturns into action, because
here's the truth.
Clients don't buy services.
(16:31):
Clients don't buy services, theybuy transformation.
They don't care how manysessions or modules or tools or
offer.
What they care about is what arethose things that you will do
for them?
And if your identity is yourfoundation and your audience is
your target, your valueproposition is a bridge between
(16:52):
where your client is and wherethey want to go.
So your unique valueproposition, which is your UVP,
is the clearest, most compellingway to answer 1 question that is
always on your prospect's mind.
Why should I choose you?
Now, if you don't answer thatquestion, they will scroll past
you.
(17:12):
But if you do, they will lean inand say, tell me more.
How do you like the sound ofthat?
Now, imagine if you have clientscoming towards you, leaning
towards you because you have asolution to ask you, Sariki,
tell me more.
What do you offer?
How can this help me?
Now, crafting your UVP startswith clarity.
Not hype.
You need to know what specificproblem you have to solve.
(17:35):
What keeps your clients talk?
What?
What pain do you want to remove?
What outcome do clients walkaway with?
Think tangible results, thinkemotional wins, think peace of
mind that they will get, thinkclarity, think of the confidence
they will get.
Now, what makes your processdifferent or better?
(17:56):
Do you simply, uh, simplifythings that others over
complicate?
Do you use frameworks?
Do you use a story drivenapproach?
a process?
Do you provide fast results?
Do you provide personalisedsupport, maybe 1-to-1 coaching?
Your uniqueness doesn't have tobe flashy, it just has to be
clear, relevant to the peoplethat you've been called to
(18:16):
serve.
Now your Unique ValueProposition isn't a 1-liner you
only post on your website.
You don't just put it there andit's done.
It should show up in yourcontent, in your bio, Facebook,
Instagram bio, your offers, itshould show up in your lead
magnets.
Even in your conversations, youhave on a day to day basis with
people.
And when your offer is outcomedriven and is clearly aligned to
(18:38):
the transformation your clientwants, you don't have to
convince them.
They will feel it.
Now when your unique valueproposition, your UVP is strong,
this is what start to happen.
Your clients instantly know whatyou do and why it matters.
You stop competing on price andyou start to stand out, uh, your
(19:00):
values start to stand out.
Your prospect, they move from,uh, maybe let out deal with you
to how do I sign up and I wannasign up right now.
And this become, this is themoment where your authority
becomes profitable and you'renot just known, you're chosen..
So the big idea here is thatyour authority is only as strong
(19:21):
as your ability to communicatethe transformation you provide.
Now, take this simple equation..
A strong identity, which we'veseen in step 1 a clear audience,
which was seen in step 2 apowerful UVP, which we've seen
in step 3 a brand that attracts,a brand that converts, and a
(19:42):
brand that retains clientswithout chasing them.
Take for example, let's look atan example of this.
Let's look at my business, mycoaching business, Blesatech
Consultancy Services.
So I'm a business coach thathelps coaches, consultants and
service-based businesses toattract, convert, and retain,
um, more clients with provenmarketing systems via expert
(20:03):
coaching, easy to implementstrategies and uh, so that they
can achieve consistency, theycan achieve predictability and
profitability in their business.
Now, once you have identifiedthat, um, your, your identity,
you've identified your idealclient, you identified unique
values.
The next step is communicatingyour authority.
(20:24):
The next step is to clearly andconsistently push out this
message, and this requires 3things.
The 1st is credibility.
You need to focus on you beingcredible.
You need to highlight the powerof delivering personalized,
meaningful experience, notsomething that you just cut, and
then you apply to everyone withno personal personalization.
(20:47):
Now, did you know 72% ofcustomers trust brands when the
brands send out more relevant,timely contents to them, which
are more personalized.
But you can only do this.
Imagine if you're a 1 manperson.
You can only do this if you'vegot a system, your right system,
(21:07):
automated system, and we live ina world of AI.
So if that's what you need, getin touch and let's set that up
for you quickly.
I have an offer that is going upnow.
Now the 2nd is engagement.
You want to make.
Your experience, very, veryengaging.
You want to reach out and engagewith people on LinkedIn, social
media, and build thoseconnections.
(21:28):
And then the 3rd isauthenticity.
I told your consumers,customers, the value brands that
align with your values.
So be yourself.
Be yourself.
So next steps, what do you haveto do now?
Reflect and define yourauthority, your identity.
I need you to get specific ofwho you are, your core strength,
(21:48):
what makes you different.
If you need to pause and rewindthis video, please do that, and
then start to write out your whoyou help.
I help this, I help that.
And then once you've done that,create your dream client
profile.
Identify the people you thinkyou're best equipped to help.
And then look at their painpoints, look at their goals,
their desires, whattransformation they desire.
And then, uh, once you've gottenthat, you craft your unique
(22:10):
value proposition, the outcomethat you deliver to them.
And what makes your methoddifferent?
What makes your method easier ormore effective?
And then now you now audit yourvarious brand touchpoint.
Like you update your website,your borrow your social media
and make it to reflect this withclarity.
You need to make your messagingconsistently communicated with
(22:32):
authority.
You can check my bio, check myLinkedIn, check my Facebook, and
all of that to get a goodexample of how to do that.
Now, talking about this, youneed, if you need support.
If you're ready to fast trackyour positioning and you want
expert guidance on building yourbrand authority with the
(22:53):
framework that is completelyautomated with everything that
will take you from you having awebsite, you having a great
online presence you havingsystems that are working in the
background for you.
Then book a call, get in touchand will take you from being
unknown, from the world's bestkept secret to someone who is
standing out there shining outthere.
(23:14):
It doesn't matter if it's apersonal brand you need or a
business brand, we can do thatfor you.
And I hope this help you and Ihope this has helped you and
this is serving you.
If this has blessed you, thiscontent has helped you, please
click the share button andsubscribe and share and invite
more people to learn and getvalue out of this content.
Thank you and see you soon.
How to build brand authority and gain trust.
This is my 3 step strategy forbuilding brand authority and
earning trust so you can standout in your niche, attract your
dream clients, and chargepremium rates without begging
for attention.
Now do you see feel invisible inyour industry even though you
know that you're good at whatyou do?
(00:20):
You're showing up online, youare creating content, you're
even joining programs, butsomehow the right clients are
not showing up for you.
You are under charging.
And you are over delivering andyou're still not standing out.
Now, maybe you've tried to fixit, you've attended free
trainings, you've posted moreoften.
(00:41):
You followed all the gurus, allthe tech guys, all the marketing
experts, Everyone.
But nothing seems to click andyour brand still isn't getting
the authority or trust youdeserve.
Now I know exactly how thatfeels.
I used to be in that same shoes.
I used to work 10 to 12 hourshifts in warehouses, in care
(01:02):
homes, and then I'll come backhome and build my business late
into the night.
I launched my 1st program withso much hope, with so much
passion.
And guess what happened?
No 1 bought it, not even asingle person, and I almost gave
up.
But then I discovered a simplestructured system, 1 that used
(01:23):
that is used by 8 figure mentorsto position myself with clarity
and with authority, and that iswhen everything changed.
That is when I felt like abreath of fresh air, and I call
it the 3 step brand authority.
And how it helps coaches,consultants, and small business
owners to stand out, buildtrust, and attract dream clients
(01:45):
without begging for attention.
Now, this has been featured inForbes and I've shared this
story and I'm going to besharing with you now.
The step 1 is to show how toestablish a strong, authentic
identity that makes youmagnetic.
Step 2 is going to get you laserclear on your dream clients and
speak directly to them.
Step 3 is going to show you howto craft your value proposition
(02:08):
that communicates transformationand not just services.
When you get this right, yourbrand start to speak for you.
You stop chasing leads, youstart to attract them.
Your messaging becomes sharp,your pricing reflects your
value, and your confidence isskyrocket.
Now, imagine your brand standingout in a crowded niche.
(02:29):
Your clients recognising yourvalue before you even say a
word.
What if you could hear yourideal client saying, I have been
looking for someone like you.
How will you feel to hear thevalidation from your audience?
You are saying that you'reeverywhere right now.
I keep seeing your brand yeah!Now what will it be like for you
to wake up stress free knowingthat you have systems in place
(02:53):
and your brand is working foryou even while you sleep?
Are you ready to build a brandthat attracts, converts and
earns trust?
Now, lemme tell you a quickstory how I discovered this
framework for brand authority.
Now, my name is Sariki Abungwo,I'm a multi award-winning
business coach, and today I helpcoaches, consultants, and small
(03:14):
business owners to unlock theirpotential by using proven
marketing systems to growconsistently, predictably, and
profitably.
I'm also a university lecturer,a featured in Forbes, my work
has been featured also in BrainzMagazine, New York, Weekly
Business Insider, Yahoo Finance,and many of those.
But here's the thing, it didn'tstart that way.
(03:36):
Now, at the beginning I was justanother aspiring entrepreneur.
I had big visions, but noroadmap.
And I looked around and I saw inthe industry, I saw clients, I
saw industry experts.
They were building authority.
They were sort of like almostmagnetising clients, and they
were raising their fees andthey're dominating the space.
(03:57):
I wanted that, but I didn't knowhow to get it, so I did what
most entrepreneurs would do.
I signed up for free training,some trainings I even paid for.
I sat through webinars.
I attended seminars, and I wassearching for answers.
I was really searching, but themore I learned.
The more overwhelmed I becameand my brand felt unclear, my
(04:18):
marketing was sort of scatteredall over the place and nothing
was working.
And I remember launching my 1stonline program.
I poured everything to it.
I poured my time, my heart, mybelief, prayers, everything, and
no one bought it, not even asingle sale.
Now, at that time, like Imentioned, I was working in the
warehouse.
(04:39):
I was working in care homes, Iwas standing on my feet.
My feet were hurting all day.
My back aching, I was physicallydrained, I was emotionally burnt
out, and I was mentally on edge.
Now, I remember one night,specifically on the 25th of
June, 2020, that was aroundmidnight.
Everyone was asleep.
I sat on my desk, I sat staringat the screen thinking, is this
(05:03):
really worth it?
And at that time, I almost quit.
But just before giving up, Istumbled upon something that
changed everything.
I invested in myself.
I spent thousands of pounds onmentorships from to 8 figure
business coaches, and that iswhen I had that aha moment.
That is when I realised thatevery successful brand I have
(05:25):
admired was following a system.
And they were not just wingingit, they were positioned with
clarity.
They knew who they were, whothey helped, and how they
served.
And that is what gave me or gavethem that authority.
when I applied those systems,everything started to change.
Everything started to change.
I started to see clients I usedto chase and look for, they
(05:48):
started finding me.
I stopped feeling like I wasshouting into the void.
My brand began to speak for me.
I wasn't stuck anymore.
I was scaling.
My business began to feel like,it wasn't a burden anymore.
And that exhaustion eased out.
And for the first time I felt incontrol.
I wasn't, I was not hustlingharder.
I was just working smarterbecause I had systems that
(06:11):
worked for me while I rested.
That is when it hit me thatsuccess leaves clues.
And it's not about luck.
It's not about trying everythingand hoping that something sticks
or something works.
It's about structure.
Authority is built when you getcrystal clear on 3 things, and
(06:31):
I'm gonna be explaining these 3things to you.
The 1st thing is Who You Are.
The 2nd thing is Who You Help.
And the 3rd thing is How Do YouServe them in a way that builds
trust?
I almost gave up beforediscovering that, but imagine if
I did.
Imagine the gold that I wasabout to strike and then almost
(06:54):
gave up.
But the thing is that thank GodI didn't because I wouldn't be
here speaking to you andtraining you and teaching you
these strategies today.
And now I help coaches, I helpothers who are stuck where I
was, who are lost, burnt out,and ready to quit because I've
been there and I found whatworks and now is your turn.
Now let's get into businesstoday.
(07:15):
Let's get into the business oftoday.
Here's the big picture strategyfor building brand authority and
gaining trust.
So that you can stand out inyour niche, you can attract your
dream clients, and you cancharge premium rates without
begging for attention.
Step 1 is we're going to look atWho You Are.
Step 2 is going to, we're goingto look at Who Do You help?
(07:38):
We're gonna start identifyingyour dream clients, and then
we'll now move to step 3 wherewe're going to look at how you
are going to serve them, how doyou serve them?
We're going to throw somequestions.
I'm gonna give you somequestions that will help you to
craft your Unique ValueProposition.
So let's get started.
Step 1, Who Are You?
(07:59):
Who Are You?
This is where we're going toestablish your identity.
Now, before you begin to buildauthority and your niche in your
industry begin to attractclients, you need to start with
the most fundamental element ofyour brand, which is You.
Now, this is where many businessowners feel short because they,
not because they lack value, butbecause they haven't clarified
(08:19):
or communicated who they are ina way that creates trust,
confidence, and connection.
You need to identify and have aclear understanding of who you
are.
I can't overemphasize this.
Your identity is more than a jobtitle.
You are not just a coach.
You're not just a consultant, anexpert, a business owner.
You are a unique combination oflife experiences, combination of
(08:43):
skills, passion, values,everything, results, and that
makes you magnetic.
Now, I want you to ask yourself,if someone had 10 seconds to
describe you, what would theywant to say about you, or what
would you want them to say aboutyou?
Now, once you've done that, younow have to look at what
(09:04):
transformation do you help tocreate?
Why you, why are you the rightperson they should work with?
This is the point where yourstrength meets your story.
Everyone has a story.
I have a story, and that's astory I shared with you.
If you look at Brands today, themost powerful brands the most
powerful personal brands arebuilt on truth.
(09:26):
They're not built on perfection.
They have their origin story,where they've come from.
They have scars.
They've led from experience.
Now, I want you to think aboutthat.
What challenges have youovercome that your clients are
still facing?
What results do you constantlyhelp others to achieve?
What do people always thank youfor?
(09:48):
That is who you are.
Now once we've done that, um,this is saying that
authenticity, authenticauthenticity, is the new
authority.
Now we live in a world offilters.
You see everything poll,polished on social media,
polished personas, butauthenticity, catch through the
noise.
When you are authentic clients,don't just buy your offer.
(10:09):
They buy into your why.
When you show up yourauthenticity, you're not just
more relatable.
You are more trustworthy, andthat trust is the new currency
of authority.
You didn't get it by accident.
Your story matters.
Your journey holds clues to yourpurpose, to your message, to
(10:30):
your mission.
Now I want you to take a paper,whatever you have, I want you to
write answers to this question,which I'm gonna be giving you,
and I want you to be sincere.
I want you to think about it asyour write..
Why?
1, why did I start doing what Ido?
The 2nd question is, what werethe key turning points in my
(10:50):
life that shaped me?
And the 3rd is, what lessons doI now pass on to others?
When you begin to do that,you'll find that your authority
is already within you.
You just need to unlock it andown it.
So please take time.
Pause this video and write thatdown.
Now, this side is not aboutimpressing people.
(11:12):
It's about alignment, aligningyourself.
When you know who you are, youknow where you operate from.
Your brand becomes consistent,it becomes magnetic, and it
becomes unforgettable.
Ask yourself, what makes meuniquely valuable?
What life experiences give me anedge?
Where or what do I stand forothers in my space?
(11:35):
Why do I care about the people Iserve?
When you begin to think andreason and ask yourself these
questions, you begin to getclarity of who you are and when
you establish your identity,what you start to find out is
that you stop blending in.
You start to show up boldly.
You feel more confident, youfeel more compelling and more
(11:56):
trusted.
Now, a big idea here is thatauthority starts with clarity
and clarity.
Clarity starts with you anduntil you define who you are,
every other part of your brand,your messaging, your offer, your
marketing, they all feelscattered.
(12:16):
So please take time, pause thisvideo and identify who you are.
Okay.
Welcome back.
Step 2, who do you help?
Let's identify your dreamclients.
If step 1 is knowing aboutyourself, then step 2, of
course, it's about Who You Areor Who You Are for, because you
can't be an authority toeveryone, but you can be a
(12:37):
trusted guide to the rightpeople and too many
entrepreneurs, which are seetoday, they fall into this trap
of trying to reach everyone, butwhen you try to reach everyone,
you often connect with who?
No one.
And we don't want that to beyour portion.
We don't want that for you to bein that trap.
So you can't build a brandauthority if your message is
vague or generic because peopledon't trust people who are
(12:59):
general.
They don't, they don't.
They trust specialists and to beseen as a go-to expert, to the
go-to solution, you need tostart speaking directly to
someone and not everyone.
I want you to think of radiostations, If your frequency is
even slightly off, everyonehears static, but when you tune
into the right frequency, themessage becomes clear, it
becomes crisp, becomes strong.
(13:22):
Now, your dream client is yourfrequency, and sometimes the
best way to identify your, yourideal audience is to reflect on
who you've already helped.
Maybe begin by even askingyourself, who do you love
working with?
What results did you achievetogether?
What made the process feelsmooth?
(13:42):
What made the process feelrewarding?
What made the process feelfulfilling?
Now, these experiences are cluesthat you need to start watching
and looking into because theypoint you towards the clients
who value your work most and whoyou are best equipped to serve.
Now it's time to get specific.
I want you to create a clientprofile.
(14:03):
A client profile that includes,think of their biggest pain
points, think of their currentsituations versus their desired
outcomes.
I want you to use the languagethat they use to describe their
problems, their mindset, theirgoals, their habits, their
decision making style.
(14:23):
Now, this is not, I'm not givingyour branding exercise here.
This is how you make yourmessaging magnetic, and when you
speak your audience language,this is what is gonna happen.
They don't just hear you, theyfeel seen, they feel head, they
feel understood.
They feel like, oh yeah, Sarikiunderstands me.
I think I should be keen moreinto what he's saying.
You probably and should belistening.
(14:45):
Now, once you ask yourself thesekey questions like, who do I
love working with and why?
What problems do I understandbetter than most?
What kind of people do I tend toget the best result from others
and from my offers?
And where do they spend timeonline?
Are they on Facebook, Instagram,Google?
(15:05):
You need to find them.
What do they believe about theirprogram?
Their problems?
Because authority grows whenyour message is focused.
Why?
Because people trust what theyunderstand.
If you don't put the messagethat people understand, they
don't trust you.
So when you define your dreamclients, your messaging is
sharp, your offer becomes morerelevant, more irresistible.
(15:29):
Your content lands with power,you stop 2nd guessing, you start
attracting.
Rather than trying to beeverything for everyone, you
become everything to someone.
So here's the big picture.
This is not about reaching tomore people, but it's about
reaching to who the rightpeople.
(15:50):
Because when you've turned intoyour dream, clients like a
radio, when you've tuned to themlike a radio, your messaging
cuts through the noise and yourauthority grows even faster,
faster than ever.
So take a time to find out andto put this down.
Step 3.
So how do you serve?
(16:10):
Let's now look at crafting yourUnique Value Proposition.
Now, this is, now that you knowwho you are, you know who you
help, it's time to bring in alleverything together with clarity
and with impact.
And this is where your authorityturns into action, because
here's the truth.
Clients don't buy services.
(16:31):
Clients don't buy services, theybuy transformation.
They don't care how manysessions or modules or tools or
offer.
What they care about is what arethose things that you will do
for them?
And if your identity is yourfoundation and your audience is
your target, your valueproposition is a bridge between
(16:52):
where your client is and wherethey want to go.
So your unique valueproposition, which is your UVP,
is the clearest, most compellingway to answer 1 question that is
always on your prospect's mind.
Why should I choose you?
Now, if you don't answer thatquestion, they will scroll past
you.
(17:12):
But if you do, they will lean inand say, tell me more.
How do you like the sound ofthat?
Now, imagine if you have clientscoming towards you, leaning
towards you because you have asolution to ask you, Sariki,
tell me more.
What do you offer?
How can this help me?
Now, crafting your UVP startswith clarity.
Not hype.
You need to know what specificproblem you have to solve.
(17:35):
What keeps your clients talk?
What?
What pain do you want to remove?
What outcome do clients walkaway with?
Think tangible results, thinkemotional wins, think peace of
mind that they will get, thinkclarity, think of the confidence
they will get.
Now, what makes your processdifferent or better?
(17:56):
Do you simply, uh, simplifythings that others over
complicate?
Do you use frameworks?
Do you use a story drivenapproach?
a process?
Do you provide fast results?
Do you provide personalisedsupport, maybe 1-to-1 coaching?
Your uniqueness doesn't have tobe flashy, it just has to be
clear, relevant to the peoplethat you've been called to
(18:16):
serve.
Now your Unique ValueProposition isn't a 1-liner you
only post on your website.
You don't just put it there andit's done.
It should show up in yourcontent, in your bio, Facebook,
Instagram bio, your offers, itshould show up in your lead
magnets.
Even in your conversations, youhave on a day to day basis with
people.
And when your offer is outcomedriven and is clearly aligned to
(18:38):
the transformation your clientwants, you don't have to
convince them.
They will feel it.
Now when your unique valueproposition, your UVP is strong,
this is what start to happen.
Your clients instantly know whatyou do and why it matters.
You stop competing on price andyou start to stand out, uh, your
(19:00):
values start to stand out.
Your prospect, they move from,uh, maybe let out deal with you
to how do I sign up and I wannasign up right now.
And this become, this is themoment where your authority
becomes profitable and you'renot just known, you're chosen..
So the big idea here is thatyour authority is only as strong
(19:21):
as your ability to communicatethe transformation you provide.
Now, take this simple equation..
A strong identity, which we'veseen in step 1 a clear audience,
which was seen in step 2 apowerful UVP, which we've seen
in step 3 a brand that attracts,a brand that converts, and a
(19:42):
brand that retains clientswithout chasing them.
Take for example, let's look atan example of this.
Let's look at my business, mycoaching business, Blesatech
Consultancy Services.
So I'm a business coach thathelps coaches, consultants and
service-based businesses toattract, convert, and retain,
um, more clients with provenmarketing systems via expert
(20:03):
coaching, easy to implementstrategies and uh, so that they
can achieve consistency, theycan achieve predictability and
profitability in their business.
Now, once you have identifiedthat, um, your, your identity,
you've identified your idealclient, you identified unique
values.
The next step is communicatingyour authority.
(20:24):
The next step is to clearly andconsistently push out this
message, and this requires 3things.
The 1st is credibility.
You need to focus on you beingcredible.
You need to highlight the powerof delivering personalized,
meaningful experience, notsomething that you just cut, and
then you apply to everyone withno personal personalization.
(20:47):
Now, did you know 72% ofcustomers trust brands when the
brands send out more relevant,timely contents to them, which
are more personalized.
But you can only do this.
Imagine if you're a 1 manperson.
You can only do this if you'vegot a system, your right system,
(21:07):
automated system, and we live ina world of AI.
So if that's what you need, getin touch and let's set that up
for you quickly.
I have an offer that is going upnow.
Now the 2nd is engagement.
You want to make.
Your experience, very, veryengaging.
You want to reach out and engagewith people on LinkedIn, social
media, and build thoseconnections.
(21:28):
And then the 3rd isauthenticity.
I told your consumers,customers, the value brands that
align with your values.
So be yourself.
Be yourself.
So next steps, what do you haveto do now?
Reflect and define yourauthority, your identity.
I need you to get specific ofwho you are, your core strength,
(21:48):
what makes you different.
If you need to pause and rewindthis video, please do that, and
then start to write out your whoyou help.
I help this, I help that.
And then once you've done that,create your dream client
profile.
Identify the people you thinkyou're best equipped to help.
And then look at their painpoints, look at their goals,
their desires, whattransformation they desire.
And then, uh, once you've gottenthat, you craft your unique
(22:10):
value proposition, the outcomethat you deliver to them.
And what makes your methoddifferent?
What makes your method easier ormore effective?
And then now you now audit yourvarious brand touchpoint.
Like you update your website,your borrow your social media
and make it to reflect this withclarity.
You need to make your messagingconsistently communicated with
(22:32):
authority.
You can check my bio, check myLinkedIn, check my Facebook, and
all of that to get a goodexample of how to do that.
Now, talking about this, youneed, if you need support.
If you're ready to fast trackyour positioning and you want
expert guidance on building yourbrand authority with the
(22:53):
framework that is completelyautomated with everything that
will take you from you having awebsite, you having a great
online presence you havingsystems that are working in the
background for you.
Then book a call, get in touchand will take you from being
unknown, from the world's bestkept secret to someone who is
standing out there shining outthere.
(23:14):
It doesn't matter if it's apersonal brand you need or a
business brand, we can do thatfor you.
And I hope this help you and Ihope this has helped you and
this is serving you.
If this has blessed you, thiscontent has helped you, please
click the share button andsubscribe and share and invite
more people to learn and getvalue out of this content.
Thank you and see you soon.
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