Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sariki Abungwo (00:00):
Most business owners are wasting thousands on
marketing.
That simply doesn't work.
They are posting nonstop.
They're running ads that neverconvert, and they're relying on
hope instead of strategy.
Now in this episode I'm going tobe showing you why most
marketing efforts fail andwhat's really actually working
right now to consistentlyattract high paying clients
(00:23):
without burning your budget.
The exact system, which I'mgoing to show you is system,
which I've used to help coaches,consultants, and small business
owners hit over seven figures,income levels, even if they're
completely unknown online.
I want you to picture yourselfchecking your inbox.
Inside of Cricket, you've got asteady stream of ideal clients
(00:45):
inquiries every single week.
My name is Ika Bungo and I'm amulti, a award-winning business
coach who helps coaches, helpsconsultants and service-based
business owners to unlock theirpotential using improving
marketing systems to growconsistently.
Predictably and profitably.
I'm also a fellow of the BritishComputer Society and I'm an
(01:07):
official member of the ForbesCoaches Council, and I've been
featured on various mediaplatforms such as Forbes Brains
Magazine, New York Weekly,business Insider, Yahoo Finance.
And lots more now.
The systems and strategies I usehas helped thousands of small
businesses to escapeinconsistent marketing to escape
(01:29):
and stop wasting money on artand build systems that attract.
Convert and retain clientspredictably, my clients don't
need to post every day.
They don't need to chase leads.
They use strategy.
And today I'm going to besharing it to you, that
strategy, the strategy that Iuse for my clients.
What if you could hear a clientsay, I finally feel like
(01:50):
marketing makes sense to me?
Now, here's what I'm going towalk you through in this episode
The first thing is.
Why most marketing fails, I'mgoing to tell you the painful
truth.
The second thing is the sixhidden gaps that most business
owners miss.
And then the third thing I'mgoing to give you the full R6
(02:10):
marketing system that actuallyworks in 20 25, 5 and beyond.
And this is something I use inmy business.
The fourth is I'm going to showyou some real client results and
how you can apply this in yourbusiness starting from today.
And finally, I'm going to letyou know your next step if you
want help in implementing this.
So stick around to the end andI'll review the one marketing
(02:32):
change that we made for a clientthat 10 x their monthly revenue
in 90 days without increasingtheir ad spend.
So let's begin with why mostmarketing fails.
I.
Most people are just goingaround making what they see
others do online.
That's, that's why they postconsistently.
(02:53):
They post every day trying tolaunch art with no strategy.
They run discounts on everyother week trying to get a sale
coming in.
None of it is sustainable, andthe problem is there's no
strategy.
There's no system.
There's no structure.
They're just dabbling up anddown, and yes, what marketing
failure looks like in 2025 andbeyond, you are running ads
(03:17):
without a compelling offer, youare posting without a convention
plan.
You are relying on inconsistentreferrals.
You are trying everything butmastering nothing.
Now, I want you to imaginewatching your art spend just
draining daily and gettingnothing but likes and no leads.
I.
How will it feel to finally stopguessing and start seeing real
(03:39):
results from your efforts?
Now, lemme tell you about theclient I worked with before she
started using our system andstrategy.
She spent over 1,200 pounds permonth on art, and that generated
no cause and means zero cause.
And why?
That is because she just run adsto her website thinking that
people will book a call on asite and purchase her services
(04:01):
and all those good stuff.
Now, once we plugged into ourmarketing system, yes, what
happened?
I.
We automated our processes andshe booked 21 calls in three
weeks using the same art spend,and the cost of our service
starts from three K.
What will an extra 3000 poundsplus per month per client do for
you and your business?
(04:22):
How would that change your life?
Your family will feel more proudof you.
Will you be able to finally takethat vacation you dream of?
Lemme tell you the six reasonswhy your marketing might be
broken.
The first thing you need to knowis your customer experience is
inconsistent.
Now I see some clients, uh, theyget great services, others
(04:42):
don't, and that inconsistency.
It really, really kills trust inbusiness.
It kills referrals and growth,and if you're not delivering
reliable, repeatable excellence,your marketing cannot save you.
The second mistake, which I seeis you are being invisible.
You are on, you are forgettablein the marketplace.
(05:03):
Now, when people show up online,they're checking you.
They don't find much, or whatthey find doesn't really build
trust.
Now if you're not managing yourreviews, your social proof, your
brand perception, you are losingleads before they even reach out
to you.
The third thing is that you'renot set up to convert interest
into action prospects.
(05:23):
Visit your site by the bounds,why they call you, but no, no
one picks up the call and if youend up, systems are not ready,
like your forms, maybe your,your chat bots, all of this and
everything, you're losingclients daily.
The fourth thing.
You are not staying in front ofone prospect.
You see, mostly it won't converton the first touch on your first
(05:44):
experience.
If you're not using an email,SMS retargeting contents to
follow them up and keep theirattention, they'll just forget
you and they'll go to someoneelse.
Now the fifth mistake, which Isee business making is that
they're not turning happyclients into repeat business.
You do a great job, but younever ever offer anything else.
You are not upselling, you'renot cross-selling, you're not
(06:05):
re-engaging past client, you aremissing out to your most
profitable opportunities.
And the sixth thing is that youare not getting in front of
enough people, the right people.
You might have a great offer,but if nobody knows you exist,
it won't matter because if youare.
Top of funnel marketing is inexpanding your visibility daily.
Your growth will always be goingdown.
(06:28):
And here's the truth, when evenno, none of this is broken.
When all of these are broken,your whole marketing engine
suffers.
Fix them and the system willwork like a machine.
And that brings me to the I sixmarketing systems that work.
Now here is where the R6marketing system comes in, and
(06:49):
the six reasons why yourmarketing might be broken are
the six systems that every highperforming business must get.
Right.
The first is reliability.
That is delivering consistentconsistency that builds trust.
How reliable do your, do youdeliver the experience your
customer needs?
(07:10):
Consistency is the heartbeat oftrust.
Everything from onboarding todelivering the client
expectation.
The client services, theyreceive the quality of the
service every single time.
Now if a client gets an amazingservice or a terrible one, that
damages your reputationinstantly.
But when every customer touchpoint is systemized and
consistent, your businessbecomes excellent.
(07:31):
Now, picture a customerreceiving the same top tier
experience every single timerecommending you without
hesitation every single time.
Feel the confidence of knowingthat systems are working for you
no matter the day or teammember.
The second system is reputation.
That is building authority thatattracts high value clients.
(07:54):
Now, what are people sayingabout you when you're not in a
room?
Your reputation shift by theexperiences you deliver and
amplified by your contents, yourreviews, your SEO presence are
what media mentions.
84% of buyers trust onlinefeedback as much as personal
recommendation and putting thesystem into place.
(08:14):
Managing and what monetizing ourreputation, everything.
It makes things really, reallyeasy for you.
You who are watching me rightnow, let me ask you this.
How will you feel when you hearyour phone ringing as a new
lead?
Says, I've seen your reviews.
I trust you already.
(08:34):
I want you to imagine theconfidence and the excitement
you get when you see your brandshowing up everywhere with
credibility and with authority.
I.
The third thing is readiness.
Being ready for businessanytime, anywhere.
When someone is ready to buy,are you ready to sell?
If your website is slow, yourforms are broken, your follow-up
(08:56):
systems are non-existent, youlose that sale before it even
begins.
So readiness.
Is about fast, frictionlessaccess to you, and that includes
your web chart, includes your AIfollow ups, includes your text
box systems, your fast loadingmobile sites.
Statistics have shown that 82%of consumers, they expect a
response within minutes, likealmost instantly, and 88% they
(09:21):
won't even return to your siteafter a poor experience.
Now, what will it feel like tonever miss a lead again?
Can you begin to visualize aprospect visiting your site,
getting instant answers andbooking a call effortlessly?
Can your website do that today?
The fourth thing is to resell.
I.
This is maximizing the lifetimevalue without more effort.
(09:45):
Now, what are you doing to turnyour happy customers into loyal
funds, into lawyer paying funds?
It's five times more expensivetoday to get a new customer than
to resale to an existing one,and that is why we implement
loyal workflows, be the offersand anniversary campaigns,
reactivation funnels, all ofthese upsells that make clients
to buy again, again, and again.
(10:07):
Now a cost creator, for example,we worked with built a value
ladder that led customers from a27 pounds book offer to a 10,000
pounds mastermind oveR6 months.
Imagine hearing your client say,I want more.
I want more.
What else do you have?
Do you know how sweet it feelsto have the ease of recurring
income?
That doesn't depend on newoutreach every month.
(10:28):
Are you doing that in yourbusiness now?
The fit marketing system isremarketing.
That is staying on top of yourcustomer's mind until they're
ready.
95% of prospect don't buy thefirst time, and that is where
remarketing brings them back.
Using email sequence, SMScampaigns, retargeting at
automated sequence, you are juststaying in front of them every
(10:50):
day.
And start has shown thatretargeting drives 762% more
visits every four weeks ofexposure.
Picture someone who saw your adtwo weeks ago.
And now they're clicking backand they're becoming a client.
Imagine the sound of thosepayment notifications pinging
your phone from clients who youserved and who you've probably
(11:12):
forgotten about.
How does that feel?
Now, the six marketing system isrich.
That is scaling awarenesswithout wasting budget.
And most businesses, they focuson this first, but to be honest.
Reach should come after yourhouses in order.
When your systems are ready,then you're ready to scale using
ads, using strategic content fornails, SEO, all of those good
(11:35):
stuff to bring in more qualifiedleads and reach focuses on
getting obscurity, buildingfirst, positioning yourself,
generating scalable andpredictable growth.
So see your business today,growing daily, not just in
followers, but on revenue.
How will you feel knowing thatmore people discovered your
brand today than yesterday?
The truth is this, it's not yourfault that marketing hasn't
(11:58):
worked for you.
You were likely followingoutdated advice, maybe random
tactics.
Maybe you, you, you arefollowing surface level
strategies, but now you knowthere's a system that works.
Imagine.
Finally being in control of yourgrowth.
Imagine you being able toattract your dream clients
without stressing about yournext lead.
(12:19):
That's what happen when youimplement something like the IL
six Marketing System.
You stop guessing, you startgrowing.
What will you feel like tofinally brief knowing that your
marketing is working while yourest?
You don't need to do more.
You just need to do what works.
So now you have two options.
The first option is either tokeep trying random tactics and
(12:42):
hope something sticks, or yourother option is to work with a
system that has helped otherslike you grow from unknown to in
demand.
Now if you want help inimplementing the IO six system,
I want you to click on the linkbelow and book a free strategy
session.
I'll analyze your currentmarketing systems for your
(13:02):
business, and I'll show youexactly where your marketing is
leaking and where you can getclients and we can fix this
picture your phone lighting upwith new inquiries.
I wanted to hear the pingingnotifications of payments coming
in.
You feel at peace.
Your mind is at peace.
You know your business isfinally working like it should
(13:23):
now.
Make sure for more businessgrowth strategies that will take
your business to the next level.
Thank you.
Most business owners are wasting thousands on
marketing.
That simply doesn't work.
They are posting nonstop.
They're running ads that neverconvert, and they're relying on
hope instead of strategy.
Now in this episode I'm going tobe showing you why most
marketing efforts fail andwhat's really actually working
right now to consistentlyattract high paying clients
(00:23):
without burning your budget.
The exact system, which I'mgoing to show you is system,
which I've used to help coaches,consultants, and small business
owners hit over seven figures,income levels, even if they're
completely unknown online.
I want you to picture yourselfchecking your inbox.
Inside of Cricket, you've got asteady stream of ideal clients
(00:45):
inquiries every single week.
My name is Ika Bungo and I'm amulti, a award-winning business
coach who helps coaches, helpsconsultants and service-based
business owners to unlock theirpotential using improving
marketing systems to growconsistently.
Predictably and profitably.
I'm also a fellow of the BritishComputer Society and I'm an
(01:07):
official member of the ForbesCoaches Council, and I've been
featured on various mediaplatforms such as Forbes Brains
Magazine, New York Weekly,business Insider, Yahoo Finance.
And lots more now.
The systems and strategies I usehas helped thousands of small
businesses to escapeinconsistent marketing to escape
(01:29):
and stop wasting money on artand build systems that attract.
Convert and retain clientspredictably, my clients don't
need to post every day.
They don't need to chase leads.
They use strategy.
And today I'm going to besharing it to you, that
strategy, the strategy that Iuse for my clients.
What if you could hear a clientsay, I finally feel like
(01:50):
marketing makes sense to me?
Now, here's what I'm going towalk you through in this episode
The first thing is.
Why most marketing fails, I'mgoing to tell you the painful
truth.
The second thing is the sixhidden gaps that most business
owners miss.
And then the third thing I'mgoing to give you the full R6
(02:10):
marketing system that actuallyworks in 20 25, 5 and beyond.
And this is something I use inmy business.
The fourth is I'm going to showyou some real client results and
how you can apply this in yourbusiness starting from today.
And finally, I'm going to letyou know your next step if you
want help in implementing this.
So stick around to the end andI'll review the one marketing
(02:32):
change that we made for a clientthat 10 x their monthly revenue
in 90 days without increasingtheir ad spend.
So let's begin with why mostmarketing fails.
I.
Most people are just goingaround making what they see
others do online.
That's, that's why they postconsistently.
(02:53):
They post every day trying tolaunch art with no strategy.
They run discounts on everyother week trying to get a sale
coming in.
None of it is sustainable, andthe problem is there's no
strategy.
There's no system.
There's no structure.
They're just dabbling up anddown, and yes, what marketing
failure looks like in 2025 andbeyond, you are running ads
(03:17):
without a compelling offer, youare posting without a convention
plan.
You are relying on inconsistentreferrals.
You are trying everything butmastering nothing.
Now, I want you to imaginewatching your art spend just
draining daily and gettingnothing but likes and no leads.
I.
How will it feel to finally stopguessing and start seeing real
(03:39):
results from your efforts?
Now, lemme tell you about theclient I worked with before she
started using our system andstrategy.
She spent over 1,200 pounds permonth on art, and that generated
no cause and means zero cause.
And why?
That is because she just run adsto her website thinking that
people will book a call on asite and purchase her services
(04:01):
and all those good stuff.
Now, once we plugged into ourmarketing system, yes, what
happened?
I.
We automated our processes andshe booked 21 calls in three
weeks using the same art spend,and the cost of our service
starts from three K.
What will an extra 3000 poundsplus per month per client do for
you and your business?
(04:22):
How would that change your life?
Your family will feel more proudof you.
Will you be able to finally takethat vacation you dream of?
Lemme tell you the six reasonswhy your marketing might be
broken.
The first thing you need to knowis your customer experience is
inconsistent.
Now I see some clients, uh, theyget great services, others
(04:42):
don't, and that inconsistency.
It really, really kills trust inbusiness.
It kills referrals and growth,and if you're not delivering
reliable, repeatable excellence,your marketing cannot save you.
The second mistake, which I seeis you are being invisible.
You are on, you are forgettablein the marketplace.
(05:03):
Now, when people show up online,they're checking you.
They don't find much, or whatthey find doesn't really build
trust.
Now if you're not managing yourreviews, your social proof, your
brand perception, you are losingleads before they even reach out
to you.
The third thing is that you'renot set up to convert interest
into action prospects.
(05:23):
Visit your site by the bounds,why they call you, but no, no
one picks up the call and if youend up, systems are not ready,
like your forms, maybe your,your chat bots, all of this and
everything, you're losingclients daily.
The fourth thing.
You are not staying in front ofone prospect.
You see, mostly it won't converton the first touch on your first
(05:44):
experience.
If you're not using an email,SMS retargeting contents to
follow them up and keep theirattention, they'll just forget
you and they'll go to someoneelse.
Now the fifth mistake, which Isee business making is that
they're not turning happyclients into repeat business.
You do a great job, but younever ever offer anything else.
You are not upselling, you'renot cross-selling, you're not
(06:05):
re-engaging past client, you aremissing out to your most
profitable opportunities.
And the sixth thing is that youare not getting in front of
enough people, the right people.
You might have a great offer,but if nobody knows you exist,
it won't matter because if youare.
Top of funnel marketing is inexpanding your visibility daily.
Your growth will always be goingdown.
(06:28):
And here's the truth, when evenno, none of this is broken.
When all of these are broken,your whole marketing engine
suffers.
Fix them and the system willwork like a machine.
And that brings me to the I sixmarketing systems that work.
Now here is where the R6marketing system comes in, and
(06:49):
the six reasons why yourmarketing might be broken are
the six systems that every highperforming business must get.
Right.
The first is reliability.
That is delivering consistentconsistency that builds trust.
How reliable do your, do youdeliver the experience your
customer needs?
(07:10):
Consistency is the heartbeat oftrust.
Everything from onboarding todelivering the client
expectation.
The client services, theyreceive the quality of the
service every single time.
Now if a client gets an amazingservice or a terrible one, that
damages your reputationinstantly.
But when every customer touchpoint is systemized and
consistent, your businessbecomes excellent.
(07:31):
Now, picture a customerreceiving the same top tier
experience every single timerecommending you without
hesitation every single time.
Feel the confidence of knowingthat systems are working for you
no matter the day or teammember.
The second system is reputation.
That is building authority thatattracts high value clients.
(07:54):
Now, what are people sayingabout you when you're not in a
room?
Your reputation shift by theexperiences you deliver and
amplified by your contents, yourreviews, your SEO presence are
what media mentions.
84% of buyers trust onlinefeedback as much as personal
recommendation and putting thesystem into place.
(08:14):
Managing and what monetizing ourreputation, everything.
It makes things really, reallyeasy for you.
You who are watching me rightnow, let me ask you this.
How will you feel when you hearyour phone ringing as a new
lead?
Says, I've seen your reviews.
I trust you already.
(08:34):
I want you to imagine theconfidence and the excitement
you get when you see your brandshowing up everywhere with
credibility and with authority.
I.
The third thing is readiness.
Being ready for businessanytime, anywhere.
When someone is ready to buy,are you ready to sell?
If your website is slow, yourforms are broken, your follow-up
(08:56):
systems are non-existent, youlose that sale before it even
begins.
So readiness.
Is about fast, frictionlessaccess to you, and that includes
your web chart, includes your AIfollow ups, includes your text
box systems, your fast loadingmobile sites.
Statistics have shown that 82%of consumers, they expect a
response within minutes, likealmost instantly, and 88% they
(09:21):
won't even return to your siteafter a poor experience.
Now, what will it feel like tonever miss a lead again?
Can you begin to visualize aprospect visiting your site,
getting instant answers andbooking a call effortlessly?
Can your website do that today?
The fourth thing is to resell.
I.
This is maximizing the lifetimevalue without more effort.
(09:45):
Now, what are you doing to turnyour happy customers into loyal
funds, into lawyer paying funds?
It's five times more expensivetoday to get a new customer than
to resale to an existing one,and that is why we implement
loyal workflows, be the offersand anniversary campaigns,
reactivation funnels, all ofthese upsells that make clients
to buy again, again, and again.
(10:07):
Now a cost creator, for example,we worked with built a value
ladder that led customers from a27 pounds book offer to a 10,000
pounds mastermind oveR6 months.
Imagine hearing your client say,I want more.
I want more.
What else do you have?
Do you know how sweet it feelsto have the ease of recurring
income?
That doesn't depend on newoutreach every month.
(10:28):
Are you doing that in yourbusiness now?
The fit marketing system isremarketing.
That is staying on top of yourcustomer's mind until they're
ready.
95% of prospect don't buy thefirst time, and that is where
remarketing brings them back.
Using email sequence, SMScampaigns, retargeting at
automated sequence, you are juststaying in front of them every
(10:50):
day.
And start has shown thatretargeting drives 762% more
visits every four weeks ofexposure.
Picture someone who saw your adtwo weeks ago.
And now they're clicking backand they're becoming a client.
Imagine the sound of thosepayment notifications pinging
your phone from clients who youserved and who you've probably
(11:12):
forgotten about.
How does that feel?
Now, the six marketing system isrich.
That is scaling awarenesswithout wasting budget.
And most businesses, they focuson this first, but to be honest.
Reach should come after yourhouses in order.
When your systems are ready,then you're ready to scale using
ads, using strategic content fornails, SEO, all of those good
(11:35):
stuff to bring in more qualifiedleads and reach focuses on
getting obscurity, buildingfirst, positioning yourself,
generating scalable andpredictable growth.
So see your business today,growing daily, not just in
followers, but on revenue.
How will you feel knowing thatmore people discovered your
brand today than yesterday?
The truth is this, it's not yourfault that marketing hasn't
(11:58):
worked for you.
You were likely followingoutdated advice, maybe random
tactics.
Maybe you, you, you arefollowing surface level
strategies, but now you knowthere's a system that works.
Imagine.
Finally being in control of yourgrowth.
Imagine you being able toattract your dream clients
without stressing about yournext lead.
(12:19):
That's what happen when youimplement something like the IL
six Marketing System.
You stop guessing, you startgrowing.
What will you feel like tofinally brief knowing that your
marketing is working while yourest?
You don't need to do more.
You just need to do what works.
So now you have two options.
The first option is either tokeep trying random tactics and
(12:42):
hope something sticks, or yourother option is to work with a
system that has helped otherslike you grow from unknown to in
demand.
Now if you want help inimplementing the IO six system,
I want you to click on the linkbelow and book a free strategy
session.
I'll analyze your currentmarketing systems for your
(13:02):
business, and I'll show youexactly where your marketing is
leaking and where you can getclients and we can fix this
picture your phone lighting upwith new inquiries.
I wanted to hear the pingingnotifications of payments coming
in.
You feel at peace.
Your mind is at peace.
You know your business isfinally working like it should
(13:23):
now.
Make sure for more businessgrowth strategies that will take
your business to the next level.
Thank you.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!