Logitech’s Approach to Hybrid Work, AI Collaboration, and Workplace Design

What does the future of work look like when the focus shifts from where people work to how they work? In this episode of Business Technology Perspectives, Neil C. Hughes is joined by James Campanini, Head of B2B Europe at Logitech, to explore how workplace technology is evolving to empower productivity, foster inclusivity, and rethink collaboration across every environment.

For over 45 years, Logitech has been connecting humans to the digital world, from the earliest mice and keyboards to today's AI-powered video conferencing solutions. James shares how the company’s philosophy has always been rooted in enabling individuals to work effectively—whether they are in the office, at home, or on the move. He explains why organizations that focus on empowering people, rather than mandating location, are seeing greater engagement, reduced burnout, and stronger productivity.

The conversation also explores how AI is already deeply embedded in Logitech’s technology, from intelligent camera systems that adjust to lighting conditions to noise-canceling audio solutions that ensure remote participants are heard as clearly as those in the room. Rather than replacing human decision-making, AI is positioned as a tool for optimizing workflows and making collaboration more inclusive and seamless for everyone.

James also addresses the controversial topic of workplace surveillance. Rather than policing employees, he advocates for a presence-based model that uses workplace insights to create better, more comfortable spaces where people can thrive. From real estate shifts to the redesign of office spaces, the future of work is about flexible, multi-purpose environments that promote collaboration without forcing outdated attendance models.

As businesses continue to balance economic pressures with employee expectations and AI reshapes the world of work, how can organizations create environments that are both productive and people-centered? Tune in to learn how Logitech is helping businesses redefine the workplace experience for a hybrid, AI-powered future.