C-Suite Secrets
C-Suite Secrets is the go-to podcast for entrepreneurs ready to scale smarter and lead stronger. Hosted by Heather Parsons—Fractional CFO, business strategist, and real estate investor—each episode features candid conversations with high-performing founders and C-suite executives. Get real-world strategies on cash flow, operations, leadership, and growth from experts who’ve been in the trenches. It’s not just theory—it’s the secrets behind sustainable success.
Episodes
Show Notes:
In this episode of C-Suite Secrets, host Heather Parsons sits down with Ken Winell, entrepreneur, tech consultant, and engineering veteran, for a powerful conversation on driving business growth through smart technology.
Ken shares insights from his diverse career spanning multiple industries, and how he’s helped companies harness the power of innovation, especially AI, to stay competitive. From building high-performi...
Show Notes:
In this episode, Michael "Canz" Canzoneri shares his unique career path, beginning as a Java developer and evolving into the co-founder of DataSQRL, a neural symbolic data platform. He reflects on his time at Gartner, the complexities of ERP implementations, and the valuable lessons learned from working with unicorn companies.
The conversation explores the importance of truly understanding customer needs, the growing ro...
Show Notes:
In this episode, Heather Parsons and Brendan Lopes dive into a wide-ranging conversation about blending family life and the entrepreneurial journey. They share insights on building businesses that honor personal values while achieving professional goals, and the importance of strategic hiring through contractors to scale with flexibility.
Brendan offers actionable advice on creating win-win relationships between contr...
Show Notes:
In this episode, I’m joined by Connor Ellison, a serial Entrepreneur and the CEO and founder of POGR, for an honest and inspiring chat about what it really takes to build a business in the gaming world. Connor opens up about his entrepreneurial journey, from his early college days and self-taught lessons to the big wins and tough moments of launching a startup.
We dive into the power of curiosity, the importance of alwa...
Show Notes:
In this episode, Heather Parsons and Dennis Bruce dive into the realities of entrepreneurship, exploring the common challenges small businesses face with cash flow, team development, and scaling. They talk about the importance of cultural adaptability, the growing role of AI in software development, and why strong change management practices are essential.
Dennis shares lessons from his time in Argentina, underscoring t...
Show Notes:
Welcome to the very first episode of C-Suite Secrets where Host, Heather Parsons, gets real about the often-overlooked struggles entrepreneurs face behind the scenes. She dives into why conventional business advice doesn’t always cut it for founders in the thick of it and why community and connection matter more than ever.
Heather shares eye-opening stats about business failure rates and explains her mission: to deliver...
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