C-Suite Strategies

C-Suite Strategies

C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business. If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth. Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success. We’ll answer questions like How can I scale my B2B business sustainably? What are the most effective strategies for scaling a B2B business? How do I build and lead a high-performing team during growth? What are the top metrics to track for B2B sales growth? How do I align sales and marketing teams for incremental revenue outcomes? How can technology help scale my B2B business more efficiently? How do I reduce customer acquisition costs while increasing revenue? This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder. If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.

Episodes

June 10, 2025 37 mins

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What happens when a successful executive realizes his six-figure salary is slowly killing his soul—and his relationship with his kids? Greg Garunov had the perfect life on paper: a suburban house, luxury cars, and two decades of success in the media industry. But behind the polished facade, he was drowning in the "Groundhog Day" cycle that traps so many working dads.

The wake-up call came during the COVID-19 ...

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Ready to uncover the brutal truth about why most executive hiring fails? In this explosive conversation with Conway Shui, veteran recruiter and co-founder of C&C Talent Partners, you'll discover the hidden secrets behind executive recruiting that companies don't want you to know. From Fortune 500 talent wars to startups chasing unicorn dreams, Conway reveals why "scale experience" is dangerousl...

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When was the last time your business's scaling strategy actually delivered results instead of just more work? In this game-changing episode of C-Suite Strategies, we're joined by scaling expert Celi Arias, creator of the revolutionary "Grown Ass Business" method that transformed our own company from plateaued to powerhouse. Celi isn't your typical business coach dishing out cookie-cutter advic...

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Ready to scale your B2B marketing and sales from siloed struggles to seamless success? Join us for a power-packed episode with Pasha Irshad, co-founder of Shape and Scale and former VP who's helped scale giants like Samsung, Microsoft, and Databricks. With 16+ years in the trenches of B2B growth, Pasha reveals why your traditional sales funnel might be holding you back and what it really takes to scale marketing ...

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Tired of playing small in the executive suite? Ready to shatter the ceiling of your leadership potential? In this game-changing episode of C-Suite Strategies, leadership powerhouse Stephanie Blair of Know and Flourish reveals the insider secrets to transforming from a high performer into an unstoppable executive force. Whether you're stepping into your first C-suite role or trying to amplify your leadership impac...

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Get ready to take a transformative breath! Join Stacie and special guest Kathleen Booker, the “Jedi of Calm,” as they explore how conscious breathwork can elevate both corporate performance and personal well-being. Kathleen shares her wisdom on embracing calm in high-pressure environments, from the C-suite to the everyday grind, offering practical tools to find balance and clarity.

Breathwork is more than a relaxation ...

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Cultural transformation impacts so much of a business. From increased revenue, to aligned action, to having the entire team on board—these are the benefits of creating a company culture that everyone is on board with. So… what steps do you need to take to begin this transformation? Therese Gedda joins me to discuss everything under the umbrella that is “company culture” to ensure not only your team is thriving, but al...

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Everyone knows about the flashy success stories of startups—but what about the startup failures? These are incredibly impactful and pretty traumatic events for founders where lots of important lessons are learned. I’m so grateful to be able to have this jam packed conversation with Hector Forwood about his startup failure. He’s amazingly forthcoming about where things went wrong, what he’d do differently, and even wha...

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Today’s conversation is all about the power of personal branding and strategic storytelling. Patrice Poltzer—a former Today Show producer who now helps entrepreneurs tell better stories for their businesses—is here with me! We’re talking about practical strategies for integrating your personal experience into your brand narrative, making your story feel heard and felt—in order to move people forward in your world.

Grab...

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When it comes to building a scalable business model, you need to have repeatable processes. And not just that—you need them to be automated. Yes, really! Impactful growth takes thought, strategy, and the right tools. But you don’t have to figure that out on your own! Adam Judeh is on the podcast today. He’s sharing about his background in operations in large corporations (think: burritos), a few of his pet peeves abou...

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If you’ve been wondering how to expand your professional network effectively—this conversation is for you! Networking is definitely an important part of working in corporate, but it’s critical to the success of entrepreneurs. I can guarantee you my consultancy firm would not be here 6 years later if it weren’t for the communities I’ve joined and the relationships I’ve built. Julie Morris joined me in sharing her journ...

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There are more than just systems and processes that go into business operations. If you don’t have people who adopt new processes or use suggested tools, you won’t get the data you need to make informed decisions for the growth of your company. That’s why I’m excited to have Jennifer Yates join me for this C-suite conversation! Jennifer shares her experience working on teams with members from a variety of cultural bac...

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September 4, 2024 56 secs

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Welcome to C-Suite Strategies, the podcast for B2B leaders navigating the messy middle of scaling. I'm Stacie Sussman, CRO at RevUp Advisory.

Let's face it: growing a business can be hard, frustrating, and frankly overwhelming. It often feels like your hair's on fire. That's why we're here.

Each episode, we dive deep with industry visionaries who've mastered the art of s...

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