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May 21, 2025 14 mins

What happens when an IT professional and a teacher decide to reinvent home care? Matthew and Tracy Hardy of Assisting Hands South Jacksonville share their remarkable journey of building a care agency that breaks industry norms by eliminating minimum hours requirements, deposits, and long-term contracts.

The Hardys approach home care with a dual mission: serving clients with compassion while creating a supportive environment for caregivers. As Matt explains, "We came into this business with a heart to serve not only the clients but the caregivers as well." This philosophy manifests in innovative programs like their online caregiver community board, financial assistance initiatives, and recognition programs that foster a positive workplace culture.

Their service model addresses the needs of what Matt calls the "sandwich generation" – adults balancing careers, children, and aging parents. When these overwhelmed family members reach out, the Assisting Hands team listens carefully, offering solutions that allow adult children to step back into family roles rather than caregiver responsibilities. From helping centenarians age in place to providing specialized care for veterans, their approach emphasizes flexibility and personalization.

Perhaps most notable is their dedication to veteran care. Matt passionately educates veterans about free home care benefits many don't realize they qualify for, explaining that "the government actually sets aside money for every veteran and most of it just sits there unused." Through community outreach and education, they help veterans and surviving spouses navigate complex benefit systems to access crucial support services.

Ready to discover how the right home care could transform your family's caregiving experience? Listen to this enlightening conversation that reveals how compassion, flexibility, and mission-driven service are reshaping elder care in Northeast Florida.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
My name is Matthew Hardy.
I'm the owner of AssistingHands South Jacksonville.
We serve Clay County and DuvalCounty in Jacksonville, Florida.

Speaker 2 (00:18):
Thanks for being on Care Across America and tell us
how long have you guys been inthis business?
What made you get started?

Speaker 1 (00:27):
So we got our license a little over two years ago and
we were both working full-timeprofessional jobs.
I was in IT and my wife was afull-time teacher, and we both
had a desire to do somethingwhere we had an opportunity to
serve the public.
She was doing it already.
I felt like I was not, and soshe joined me in this endeavor.
We came into this business witha heart to serve not only the

(00:50):
clients but the caregivers aswell.
Seeing caregivers being treatedas a commodity or as a number,
we felt there was a largeopportunity to serve both sides
of the equation.

Speaker 2 (01:03):
And you know what I know, being a teacher, that is a
hard job, right, and so this isalso a very challenging role
that you both have taken on.
So tell me a little bit aboutyour roles within the company.
What does Tracy do versus whatdo you do, or do you divide
things up?

Speaker 1 (01:22):
Yeah, so we divide things up somewhat.
I am the CEO, so I do a lot ofthe marketing myself, going out,
a lot of the outside work,making connections, doing the
networking, do a lot of some ofthe payroll and some of the
bookkeeping kind of stuff, andshe is the COO but also handles
scheduling, interfacing with thecaregivers and joins me when

(01:43):
she can outside and we get to dosome marketing stuff together,
which is fun.

Speaker 2 (01:47):
Yeah, that's always great to be able to have lunch
together and go do, go see somefolks that you're probably
getting very familiar with bythis time.

Speaker 1 (01:56):
So that's great.

Speaker 2 (01:56):
So you share some of the roles and I get it, and you
also both wear a lot of hats.
It sounds like still, yeah,we're young in the company, so
we're wearing a lot of hats, forsure.
But you know what?
There's never going to beenough home care agencies to
take care of the number ofseniors who could really use a

(02:17):
little help around the house.
So tell us in the years thatyou've been doing this, when
someone calls the office andthey are an overwhelmed adult
child, probably somebody my agein their 50s, who has a mom or
dad in their 70s, what is itlike?
What happens when someone callsthe office?

Speaker 1 (02:36):
Yeah, I think overwhelmed is often the right
word, for when they finallyreach out for help, they've
usually reached some kind ofcrisis point or breaking point,
and so we understand that.
So the first thing our frontdesk person does who's Megan?
She's very great at listening,so a lot of what the call is
listening.
We're trying to get theinformation we need and gather

(02:56):
the relevant details, of course,but just kind of get a feel for
what the situation is, what isgoing on.
Oftentimes, like you said,we're dealing with that sandwich
generation, where maybe theyhave some high school age kids
still, and they're dealing withparents who are aging, they're
working full time still, tryingto make decisions for mom and
dad they've never had to makebefore, and so it is an

(03:17):
overwhelming process.
And so every step of the way,we try to go in with that
understanding that we're thereto provide solutions and offer
solutions that would enable themto step back into their role as
child instead of caregiver.

Speaker 2 (03:33):
Yes, we hear that a lot.
It's so nice as an adult childfor me to be able to go to a mom
and dad's house and not beworried about doing the load of
laundry when I can just sit andvisit with them for a while or
maybe sort their mail with thembut there's someone else that
can do a little bit of meal prepor maybe change the bed linen,
or maybe they helped mom get ashower this morning.

(03:57):
Those are the kinds of thingsthat, as a daughter, I
appreciate and it takes a lot ofstress and worry off of me
because now I can just visit orI can go out to dinner with them
or whatever they're capable ofdoing, bring dinner in, as
opposed to worrying aboutgrocery shopping maybe or
something, or putting the foodaway.
So that's a tremendous help andstress reliever, stress

(04:25):
reliever.
And so when someone calls youroffice and they talk to Megan,
and then you guys obviously dothat in-home or living room
visit, if you can, and sit andtalk to everybody.
And what kinds of services do alot of your clients request?
Is it related to, maybe, memoryloss issues or mobility issues
like Parkinson's disease?

(04:46):
What kinds of things are youseeing most in your practice?

Speaker 1 (04:49):
Yeah, there's really a pretty wide mix of what we go
out for.
We don't have a minimum numberof hours, so there are people we
go out and all we do is givethem a bath, and there are
people who we care for 24-7.
There are fully paralyzedpeople we care for.
There are people who just needhelp because they suffer from
PTSD and we're able to help themunder the VA program.

(05:11):
So we see quite a range ofexperience.
Yes, the dementia is veryprevalent.
We see a lot of help with thememory, cognitive kind of issues
and the later stage of thatturns physical.
Of course we see someParkinson's.
We see mobility and then justaging in place.
We have two clients over 100right now.

(05:32):
Both of them are actuallypretty spry and it's pretty fun
to visit with them.
They're some of my favorite togo talk to.
It's a wide range of casesreally that we're able to help
with.

Speaker 2 (05:43):
That's really nice.
It sounds like you do have 24-7care is a big job and then just
somebody who needs a bath ormaybe a tuck-in or get up in the
morning.
It's nice that you don't have aminimum hour amount of hours,
because most home care agenciesdo require some minimum, but
it's nice that you guys havebeen able to do that for now and

(06:03):
be able to just do those baths.
Probably.
What would you say?
A bath is probably two hours atleast.

Speaker 1 (06:10):
Yeah, it's generally an hour and a half to two hours.

Speaker 2 (06:12):
Yeah, just because it's a lot Just making sure
everything's set up and tidy andall finished and everybody's
dressed and ready to go.
So that's really nice.
Sometimes that's really allpeople need is to get their day
moving or get cleaned up alittle bit.

Speaker 1 (06:27):
Yeah, and it's an option for us.
We know it's an extra burden onscheduling on Tracy, but we
found a way where the caregiversenjoy it.
We're able to put it on thefront end or back end of a shift
for them.
They get paid a little bit morefor it and then it lets us just
do our mission of being able toserve as many people as we can.

Speaker 2 (06:46):
And that's great.
It is a really hard thing to dojust to say no minimum hours.
That's why most don't.
But if your caregivers are ableto work in a specific location
where they can jump over tosomebody else's house and help
them here and there, that'sgreat.
And as long as you guys can dothat, I'm sure the caregivers
appreciate that too.
Extra pay, extra hours and youmentioned that you really wanted
to serve the caregiversappreciate that too.

(07:07):
Extra pay, extra hours and youmentioned that you really wanted
to serve the caregivers andtell us about that your wish to
make sure they have a good placeto work in, a healthy
environment and all those things.

Speaker 1 (07:18):
Yeah, we want to be God honoring in everything we do
and part of that is how wetreat our employees and we want
them to feel supported inwhatever they're going through,
even if it's personal matters.
So we have people bring issuesand invite us into their lives.
We have a community onlinewhere we have a sharing board
where they can share needs witheach other.
We're looking at starting acaregiver care program for

(07:39):
caring for each other, wherethey can present even financial
needs and the business will helpfund some of those.
We have a lot of programs thatare above and beyond the normal
for engaging caregivers anddoing some extra benefits and
trying to recognize above andbeyond service.
And so, yeah, we try to go theextra mile, not just to be
competitive in the marketplaceor reduce turnover, those kinds

(08:02):
of things.
We do it because we think it'sthe right thing to do.

Speaker 2 (08:05):
That is an excellent.
I'm so glad to hear you saythat.
I think everybody wants to takecare of their caregivers.
But when I hear you say youhave special programs or even a
chat board set up whereeverybody can share, that's
different and that's that makesyour environment a great place
to work.
I know everybody's not togetherall the time and you're by
yourself when you're out therein home care which some people

(08:27):
love, and that's fine.
You're with the clients, butit's not like you see each other
every single day.
So being able to communicateand talk to each other and help
each other online on theirphones because I would imagine
most of the caregivers are ontheir phones and if they feel
supported, they will stay, andif they feel supported that they
have an issue, it doesn't makeyou mad, it makes you want to

(08:48):
help them, right, that is great,and everybody wants a
supporting and kind environmentat work and so that sounds like
an awesome thing that you guysare doing Really pay matters.
But when it comes to whetherit's a toxic environment or a
wonderful supportive environment, that's what makes people stay.

(09:09):
Yeah, yeah, and it comes fromthe top down.
So you guys are a great exampleof that.
So thank you for doing that.
Do you want to talk a littlebit about?
You mentioned veterans.
Do you want to talk a littlebit about your services for
veterans?

Speaker 1 (09:24):
Yeah, really that's one of my favorite things we get
to do is provide free care forveterans.
So many of them qualify anddon't realize it.
I try to talk to every veteran.
I see all the guys who wear theVietnam veteran era hats out
for breakfast or whatever.
And Assistance are separateprograms but through the Home
Health Aid program we're able toprovide free in-home care to

(09:55):
veterans.
Basically, as long as they needsome help with something like
bathing or grooming, dressing,meal prep, those kind of things
your typical activities of dailyliving they can qualify through
their local VA.
We encourage every veteran andwe try to get this message out
there to sign up with the VA andgo at least once a year have a
primary care there.

(10:15):
They don't have to be your onlyprimary care, but it just gets
you in the system and it'sanother layer of protection.
So when you need to spin upservices, instead of six weeks
to three months it can be amatter of just a week or two.

Speaker 2 (10:29):
That's great, that is awesome, and so if someone is
interested in knowing more aboutthat, they can call your office
and you can point them in theright direction.

Speaker 1 (10:36):
We love it.
Yeah, we love it.
I go out and speak often.
I'm often asked to go out andspeak to independent living
facilities and assisted livingfacilities in the area, just
about the different veteranprograms and what's out there.
And, like I said, therequirements for service is not
retirement, it's 18 months andyou can qualify.
So people don't realize what'sout there.

(10:57):
And the other thing we like totell people is that there's
money set aside for them ifthey're a veteran.
Often these guys are veryhonorable and just feel like I
don't want to take money fromsomeone down the street who
might need it more.
And we remind them that thegovernment actually sets aside
money for every veteran and mostof it just sits there unused.

Speaker 2 (11:17):
Yes, you're exactly right.
And the VA Aid and AttendancePension Benefit is another
program that has been around foryears and years and although
the paperwork's a little morecomplicated, but once they can
get all the things together thatthey need, there's people all
over the area.
I'm sure you know exactly whocan help them get that process
started, and I think it can be alittle confusing at times, but

(11:41):
once you have somebody to talkto that can help you get that
paperwork in order and make sureyou have all the right stuff,
then it's a really nice.
And spouses, surviving spousesof veterans so if you know a
widow or widower of someone whois a veteran, it's pretty easy
to qualify.
Once you meet that criteria,even that surviving spouse can

(12:04):
get services.
So it's all kinds of optionsout there for veterans.
I'm glad you're spreading theword in your area, because that
is much needed.
Yeah, that's great.
Spreading the word in your areabecause that's much needed yeah
, that's great.
So is there anything else withassisting hands that you'd like
to talk about or tell us aboutthat you guys specialize in or
that you've been doing or seeingout in your community?

(12:25):
Just anything we might havemissed?

Speaker 1 (12:29):
Yeah, like I said, I think what sets us apart is what
we say no to, which is we haveno deposits, no long-term
contracts, no minimums.
We try to be as flexible as wecan to meet as many people as we
can, so we try to.
Like I said, one of our goalsis we know private pay out of
your pocket in home care is notcheap, and if you're going to

(12:50):
require 16 hours a week, you'regoing to exclude a lot of people
, and if you're going to require16 hours a week, you're going
to exclude a lot of people.
And so one of our ideals is tobe able to provide this service,
because we believe it's a greatservice and it's valuable and
we see the difference that itmakes.
So we want to be able toprovide it to as many people as
we can, which is why we continueto add payer sources and we,
when we keep fighting off theurge to have all those things

(13:12):
that all the other agencies have, which are those minimums and
deposits and things, and becausewe want this service to be
recognized for what it is.
So many people don't even knowthat this kind of service exists
out there.
We run into people all the time.
Oh, I wish I had known aboutthis when, five years ago.
Yeah, we try to get the wordout there and we try to do it

(13:34):
with excellence and everythingthat we do.
We try to do it with compassionand everything that we do and,
like I said, we just want tohelp as many people as we can.

Speaker 2 (13:44):
Matt, it sounds like you and Tracy definitely have
your hearts in the right place,and with that will come success,
and being helpful and a servantto others is really pretty
amazing.
So thank you for what you doand thank you for serving the
folks that you serve in.
It's the sort of the SouthJacksonville area, right, that's
your, you said it, but that'syour territory, right?

(14:06):
And?
And we want to hear more fromyou and we want to know more
updates about all the thingsthat you guys are up to.
So thank you for talking withme today.

Speaker 1 (14:15):
It's a privilege, thank you.
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