How to Get 11.5M+ in Pipeline Without Cold Calling with Edy Carolina Arroyo

In this episode of the Career Coaching Secrets podcast, Rexhen interviews Edy Carolina Aurelio, founder of EC Peasy Communication. Carolina, a former account executive at companies like Salesforce, shares her journey from a quota-carrying seller to starting her own coaching business. She reveals her unique, "buyer-first" reverse pitching and multi-channel approach to demand generation and outbound sales.
Carolina's strategy has sourced over $11.5 million in pipeline without using "pitch slaps" or spam. Her ideal clients are B2B SaaS and service-based companies that have already acquired some customers and are generating over a million in revenue. She also partners with investors to help their portfolio companies reach their ARR goals.
She breaks down her content strategy, including the 70-15-15 rule for creating content that drives both awareness and conversions on platforms like LinkedIn. Plus, she shares her business goals for the future, including creating courses, and provides advice for other coaches looking to scale their impact

You can find her on:
https://www.linkedin.com/in/edy-carolina-arroyo-sales/
https://www.ecpeasy.com/

You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets

If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com

Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay