Episode Transcript
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Samantha Leeman (00:00):
Sure.
So they find me throughdifferent places because I've
worked really hard to build agood network over the years.
So a lot of my clients do comethrough word of mouth.
Obviously, when someoneexperiences something positive
through working with me, theytend to tell their friends,
which is good for me.
So I also get peoplerecommending me coming through
(00:20):
my website.
LinkedIn's been really great asa tool because it allows me to
share honest stories about myown experience and Welcome
Davis Nguyen (00:31):
to Career Coaching
Secrets, the podcast where we
talk with successful careercoaches on how they built their
success and the hard lessonsthey learned along the way.
My name is Davis Nguyen, andI'm the founder of Purple
Circle, where we help careercoaches scale their business to
$100,000 years, $100,000 months,and even $100,000 weeks.
Before Purple Circle, I'vegrown several seven and eight
figure career coaching businessmyself, and I've been a
(00:51):
consultant at two careercoaching businesses that are
doing over $100 million each.
Whether you're an establishedcoach or building your practice
for the first time, You'lldiscover the secrets to
elevating your coachingbusiness.
Rexhen Doda (01:02):
Hey everyone,
welcome to another episode of
Career Coaching Secrets Podcast.
I'm your host, Regin, andtoday's guest is Samantha
Lehman, a certified coach andsenior product owner in cloud
security at Lloyds BankingGroup, who is on a mission to
help women in tech thrive in afield that wasn't built with
them in mind.
(01:22):
With over 15 years ofexperience in tech industry,
Samantha combines tech industryexpertise with a heartfelt
passion for career coaching andSamantha combines tech industry
expertise with a heartfeltpassion for career coaching,
offering guidance shaped by herown journey navigating bias, pay
gaps, and unequalopportunities.
(01:43):
And it's a pleasure for me tohave her on the podcast today.
Welcome to the show, Samantha.
Samantha Leeman (01:48):
Thank you,
Regine.
Really great to be here.
Thanks for having me.
Rexhen Doda (01:51):
Thank you,
Samantha.
It's a pleasure for us to haveyou on the podcast.
And I wanted to ask you, whenit comes to the coaching part of
the coaching business, first ofall, what inspired you to
become a coach and then do thisas a business serving your
client?
Samantha Leeman (02:08):
Yeah, thank
you.
So Coaching, when I firststarted coaching, it really felt
like a natural extension ofwhat I'd already been doing in
my career.
At that point, I'd spent over10 years working in tech
recruitment, mentoring,supporting, giving people
guidance with their careers.
And then the real turning pointcame for me when I started to
(02:29):
do more formal training.
That culminated in a coursewhere I gave up my weekends for
the best part of six months toget my coaching certification.
And on that course, I had a lotof practice clients and a lot
of them conveniently were otherwomen in tech like me.
And then when I started torealize that those other women
in tech were feeling the sameway that I'd done in the past,
(02:53):
second guessing themselves,holding themselves back because
they weren't technical enough, Iknew that I could help change
that.
So coaching gave me the toolsto support people, not just with
advice, but with like real waysto progress and go after what
what they dreamed of,essentially.
Rexhen Doda (03:10):
Throughout these
five years and going through the
coaching journey with yourclients, what about it do you
find the most rewarding sinceyou started doing this?
Samantha Leeman (03:20):
Good question.
What's the most rewarding?
For me, it's those momentswhere the women I work with
start to see themselvesdifferently.
When they are then able torecognize their achievements,
because as women in tech, it'sso easy to be like, oh yeah, I
did that thing.
you know, to play down thoseachievements.
So when women are actually ableto recognize their achievements
(03:43):
and then really start tobelieve that they're capable of
amazing things, when I see thatchange happen in them, that's
really what kind of makes it allworth it in the end.
You know, I've had clients thathave doubled their salaries,
got promotions that they've cometo me in the first place
thinking that they wouldn't evenbe able to do.
And seeing that transformationin people, it just never gets
(04:06):
tiring.
Rexhen Doda (04:06):
Interesting, cool.
And so when it comes to yourclients, obviously we're talking
about women in tech.
So is it specifically onlywomen in tech and only women?
Or would you say that theclients that you work with might
also fit some otherdemographics or some other
industries.
And how would you describe theideal client profile for you?
Samantha Leeman (04:28):
Yes.
So I don't only coach women intech, but because of the
industry I work in and theexperience I have, that tends to
be the sort of people thatgravitate to me.
Mostly it's really ambitiouswomen, a lot of who are maybe in
leadership roles or feel readyto step into them, but maybe in
a place of self-doubt or feelinga bit stuck.
(04:51):
So I'm there really to helpwomen understand the system that
they're in that makes them feellike stuck or like they can't
do stuff.
Help them understand that, be abit kinder to themselves and
then help them take action.
Whether that's looking for anew job, setting boundaries,
doing something totallydifferent in their career.
(05:11):
I get a lot of career changesas well.
It's about helping them createcareers that don't just look
successful, but feel successful
Rexhen Doda (05:20):
for them.
Interesting.
And so how would you describethe work you do with them or
like the engagement you havewith the client Is there a
certain program of a certainlength?
How would you describe thatengagement?
Samantha Leeman (05:34):
Yeah, so I've
got different options for
people.
I've got a program that'scalled the Clarity and
Confidence program.
They can take as long as theywant, but ideally it's to be
done over three months.
They get four sessions with me.
And if you like, I'm like theiron-call support for everything.
Anything that's going on intheir career, whether it's
(05:55):
interviews, applying for jobs,promotions, making changes.
So I've got that.
And then I've also got ad hocsessions that people can book
with me, say if there'ssomething like really specific
that they want to work on, apresentation they've got to
deliver or a particularconversation that they're about
to have.
So they can book ad hoc in withme as well.
Rexhen Doda (06:17):
Interesting.
And so where...
Do these people, these women intech or leaders find you right
now?
Is there a specific marketingchannel that is working very
well for you?
Samantha Leeman (06:26):
Sure.
So they find me throughdifferent places because I've
worked really hard to build agood network over the years.
So a lot of my clients do comethrough word of mouth.
Obviously, when someoneexperiences something positive
through working with me, theytend to tell their friends,
which is good for me.
So I also get peoplerecommending me coming through
(06:46):
my website.
LinkedIn's been...
really great as a tool becauseit allows me to share honest
stories about my own experienceand share a bunch of advice that
people can have for free, evenif they're not paying me for
coaching.
So I've got about 6,000followers on LinkedIn, which is
really helpful for spreading theword.
(07:09):
And I write a newsletter aswell every couple of weeks.
So I have a few differentchannels.
LinkedIn's definitely been onethat's been great.
investment for me.
Rexhen Doda (07:19):
And I noticed you
also regularly post on LinkedIn,
right?
Is there some kind of strategythat you're following about the
content posting on LinkedIn?
How do you go about it?
How are you thinking about it?
Samantha Leeman (07:33):
This would be a
really good post.
I'll write down the headlineand I'll keep it somewhere.
So then if I'm ever short onideas, I can look something up.
Some of my posts are more...
Sorry.
I'm going to start that again.
I'm also writing a book justnow.
So I am introducing somestructure.
For example, every Monday Ipost the latest update on where
(07:54):
I am with writing my book.
So it has started to becomemore structured now that I'm
settling into different themesof things I post about, which I
think has been how it's evolvedover time.
Earlier on, in the earlystages, it was very much
whatever I felt like postingthat day.
As you practice and and evolveit has become a little bit more
(08:17):
structured now.
Rexhen Doda (08:18):
Great and you do
also get quite a bit of an
engagement which is great aswell so right now when thinking
about the coaching business isthere looking into the future
for the next one to three yearsdo you have any specific goals
that you're working towards?
Samantha Leeman (08:33):
I have lots of
goals I always do I'm that sort
of person so I As I mentioned,I'm currently writing a book to
support women with theircareers.
In it, I'm sharing stories frommy experience and really all
the advice I wish I'd had when Ifirst started out.
So I'd love that to help mebuild a platform that will give
me kind of wider impact.
(08:53):
So help me with speakingopportunities, maybe allow me to
deliver more workshops, createmore conversations in the right
places where change really doesneed to happen still.
So I'm exploring how to scalemy coaching business in a way
that still feels personal aswell, maybe through group
programs or other events.
Rexhen Doda (09:14):
What would you say
have been some good investments
that you've made that you feelreally proud of?
Samantha Leeman (09:20):
Well, I do love
an online course, but I've
invested in some relativelyexpensive ones over the years.
And then because of the natureof an online course, you're left
on your own to work through it.
I haven't utilized themanywhere near the amount that I
should.
So they're probably notbrilliant investments.
(09:40):
Things that have really helpedis investing in myself and
investing...
in paying other people to dostuff i'm not good at so things
like you know my newslettertemplates my website i could
learn how to do that stuff butit'll take me ages and i'm
really not great at designingstuff that looks good so yes i
(10:04):
paid someone else to do that forme and that was one of the best
decisions i made
Rexhen Doda (10:08):
what would you say
is a challenge for you right now
to make that happen or toactually get the group coaching
set up.
Where do you see the bottom legfor you?
Samantha Leeman (10:19):
It's really the
amount of time I have to invest
in designing it, promoting it,spreading the words, being
available as well.
Because when you're workingwith people one-to-one, it's
much easier to fit thosesessions in around your other
commitments.
And if someone needs to movesomething, it's usually
(10:41):
possible.
you know, not to do that veryoften, but with a group
coaching, it means you have todefinitely be available at
certain times and it's just abigger commitment in terms of
effort there.
Rexhen Doda (10:54):
Yeah, absolutely.
So time-wise, it makes a lot ofsense.
So it does take quite a bit ofa commitment to be able to scale
in group coaching as well.
Obviously, not as much as doingone-on-one calls.
If you were to manage and gofully on group coaching only, it
will be easier for youtime-wise.
So that is a very smart move.
(11:16):
And yeah, I totally understandthat just like the capacity for
now could be a very bigchallenge for you.
Samantha Leeman (11:23):
Absolutely,
absolutely.
Rexhen Doda (11:25):
And so, and
thinking about the scalability
right now, the final questionthat I have for you today is for
other coaches that are in asimilar position as you are.
The
Samantha Leeman (11:37):
advice I would
give is is to turn your coaching
into a product as soon as youcan.
Because in the early years, Ifelt a bit conflicted over
selling coaching because it canfeel a bit vague and hard to
explain.
But once I'd created my Clarityand Confidence Catalyst
(11:58):
program, that gave me a productto sell, gave me something
tangible that clients couldunderstand, say yes to, and made
the whole process building mybusiness challenge a lot easier.
As two other things, I wouldrecommend you invest in a mentor
coach.
If any of you are anything likeme, especially in the early
(12:18):
days, you'll constantly worryabout whether you're doing the
right thing for your clients,whether they're getting what
they need from you.
So working with a mentor coachwho can give you honest feedback
and help you continue to growyour coaching skills is going to
be really valuable.
And then the third thing is areally obvious one.
Tell people about it.
Like you've got to promote yourcoaching, your program and what
(12:41):
you do.
In the early days, I built awebsite, created coaching
products and then didn't tellanyone because I had this fear
that nobody's going to buy it.
But if you don't tell people,they're definitely not going to
buy it.
So I would reckon they would bemy top three things because
people don't buy coaching.
They buy coaching.
the results of coaching.
(13:02):
They'll buy more confidence.
They'll buy whatever it is thatyour coaching is going to give
them.
And you need to productize itto get there.
Rexhen Doda (13:10):
Thank you.
Thank you.
Thank you so much for sharingthis with us today.
Thank you for coming into ourpodcast.
It was lovely to have you onthe show.
For anyone who wants to connectwith you or find you, they can
go into LinkedIn and look upSamantha Lehman.
They'll be able to find youthere and when it comes to the
(13:32):
website is there also a websitei want to make sure i don't mess
that up
Samantha Leeman (13:40):
yes you could
use i've got my website is
www.onceuponatechrecruiter.comor you can find me on linkedin
just by my name
Rexhen Doda (13:49):
cool great and just
for the editor let's make sure
to put that on the descriptionas well once upon a time once
upon a tech recruiter.com right
Samantha Leeman (13:58):
Yes, that's it.
Rexhen Doda (13:59):
Yeah.
So yeah,whatsuponatechrecruiter.com.
We'll put that in thedescription for people to find
it easily.
But thank you so much,Samantha, for coming to our
podcast today.
Samantha Leeman (14:09):
Thank you.
Thank you.
Davis Nguyen (14:10):
That's it for this
episode of Career Coaching
Secrets.
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$100,000 months, or even$100,000 weeks, all without
burning out and making sure thatyou're making the impact and
(14:31):
having the life that you want.
To learn more about ourcommunity and how we can help
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