In this episode of Catalysts, I sit down with Bianca Baumann, award-winning strategist, international speaker, and author of Think Like a Marketer, Train Like an L&D Pro. With over 15 years in the field, Bianca brings a rare blend of creativity, empathy, and business alignment to the way organizations approach learning.
We talk about the mindset shifts that L&D teams need to make—starting with listening more and building for behavior change, not just content delivery.
Inside the conversation:
- Why listening is the most underrated skill in L&D
- How to balance long-term workforce strategy with short-term execution
- The marketing principles every L&D leader should steal—today
- Why compelling writing is a non-negotiable for learning that sticks
- How course titles, taglines, and narrative structure can dramatically increase engagement
- The role of learner personas in driving motivation and performance
- What executives still don’t understand about learning—and how to educate them
- Why visibility and working out loud matter more than ever in L&D leadership
Bianca also shares her own evolution as a leader, what she’s learned from mentoring teams, and the small actions that can make a big impact—especially for L&D professionals doing it all on their own.
🎧 Listen now and subscribe to Catalysts—where we spotlight the leaders shaping the future of learning and growth.
Connect with Bianca on LinkedIn »
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