In this episode, Dr. Brian McCullough unpacks the environmental blind spots of major sports tournaments, using March Madness as a case in point. With 80% of emissions linked to fan and team travel—often ignored in official assessments—he challenges the sustainability claims of neutral-site models. We explore whether regionalization could be a realistic solution, what women's tournaments can learn, and how fans, organizers, and institutions must all rethink their roles. From Scope 3 emissions to ISO 20121, this episode confronts sport’s inconvenient truth: loving the game doesn’t mean ignoring its climate cost.
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