CEO Series
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Episodes
What if you could understand consumers by analyzing how they present themselves online—through billions of visuals, not just surveys or focus groups?
In this CEO Spotlight, Leonard Murphy sits down with Anurag Banerjee, Co-Founder and CEO of Quilt, the trailblazing company behind a new era of AI-powered digital anthropology.
Banerjee reveals how Quilt is transforming market research by decoding 25 billion+ visual tags from across the...
From private investigator to insights leader—how do you go from tracking people offline to understanding them online at scale?
In this episode, Alexandra Cirgenski, Managing Director at YouGov Behavioral, joins us to share her fascinating career journey and bold vision for the future of market research.
Cirgenski unpacks how YouGov is pushing boundaries with privacy-compliant, personalized online behavioral data, offering a glimpse i...
What happens when a bold pivot turns near-failure into a $100M+ insights success story?
In this episode, Lenny Murphy sits down with Matt Britton, CEO of Suzy, to talk about reinvention, resilience, and the rise of research tech.
Britton takes us behind the scenes of Suzy’s transformation—from a struggling business to a leader in agile consumer insights. He shares how combining storytelling with data became their secret weapon, why v...
Before “online communities” became a buzzword, she built a movement.
In this episode, Leonard Murphy speaks with Diane Hessan, legendary founder of Communispace (now C Space), and one of the original disruptors in the market research industry.
Hessan shares the remarkable story of how she went from General Foods executive to pioneering tech entrepreneur, launching Communispace in 2000 with a then-radical idea: use the internet to bri...
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