CEO Series
Step into the boardroom with Greenbook’s Lenny Murphy as he sits down with the trailblazing CEOs shaping the future of market research and insights. In each episode, you'll get rare access to unfiltered conversations about bold strategies, real-world challenges, and the innovations driving change across the industry. Whether you're an aspiring leader or a seasoned pro, this series delivers sharp takeaways, visionary thinking, and behind-the-scenes stories you won’t hear anywhere else.
Episodes
In this fourth annual interview with Lenny Murphy of Greenbook, Alex Hunt discusses Behaviorally's successful transformation from a traditional package testing company to a digital-first, AI-driven insights leader. The conversation highlights the company's evolution over the past six years and provides valuable insights into leadership during periods of technological disruption.
Lenny Murphy hosts Frederic-Charles Petit (CEO & Founder) and Renee Smith (Global Head of Innovation) from Toluna to discuss the transformation of market research through AI and synthetic data.
The conversation explores Toluna's journey from a panel provider to an integrated ResearchTech platform, highlighting their recent launch of synthetic sample solutions. The leaders share how they've been preparing for AI integration since...
Lenny Murphy interviews Dieter De Mesmaeker, co-founder of Conveo, an innovative AI platform transforming qualitative research. Joined by team member Niels Schillewaert, Dieter discusses their recent seed funding announcement and how their technology is bringing qualitative research to scale through AI-moderated video interviews.
Whether you're a market research professional, insights leader, or technology enthusiast, this conversat...
Lenny Murphy sits down with Rashed Chowdhury, CEO of Orchard, to explore a groundbreaking approach to consumer research that's disrupting traditional survey methodologies.
Rashed shares his fascinating journey from Sweden to Chicago, his background in management consulting, and the pivotal moment that led him to co-found Orchard - a jarring experience with poor survey data quality involving a premium apparel brand study where 90% of...
In this candid conversation with Lenny Murphy's CEO Series, Chris St Hilaire, founder and CEO of M4, shares his contrarian journey in market research. Learn how M4's commitment to "fair trade data" and consumer validation is challenging industry norms around data quality. St Hilaire discusses his company's unique approach of combining behavioral data with consumer opinions, their recent investment from SEMrush, and why maintaining ...
Lenny Murphy sits down with Andrew Moffett, CEO of Curious Insights, to explore the future of market research through passive behavioral observation. With nearly 26 years in the research industry, including his time at SSI and Nielsen, Andrew brings a unique perspective on how the industry must evolve to survive.
Reach out to Andrew on LinkedIn
What if you could understand consumers by analyzing how they present themselves online—through billions of visuals, not just surveys or focus groups?
In this CEO Spotlight, Leonard Murphy sits down with Anurag Banerjee, Co-Founder and CEO of Quilt, the trailblazing company behind a new era of AI-powered digital anthropology.
Banerjee reveals how Quilt is transforming market research by decoding 25 billion+ visual tags from across the...
From private investigator to insights leader—how do you go from tracking people offline to understanding them online at scale?
In this episode, Alexandra Cirgenski, Managing Director at YouGov Behavioral, joins us to share her fascinating career journey and bold vision for the future of market research.
Cirgenski unpacks how YouGov is pushing boundaries with privacy-compliant, personalized online behavioral data, offering a glimpse i...
What happens when a bold pivot turns near-failure into a $100M+ insights success story?
In this episode, Lenny Murphy sits down with Matt Britton, CEO of Suzy, to talk about reinvention, resilience, and the rise of research tech.
Britton takes us behind the scenes of Suzy’s transformation—from a struggling business to a leader in agile consumer insights. He shares how combining storytelling with data became their secret weapon, why v...
Before “online communities” became a buzzword, she built a movement.
In this episode, Leonard Murphy speaks with Diane Hessan, legendary founder of Communispace (now C Space), and one of the original disruptors in the market research industry.
Hessan shares the remarkable story of how she went from General Foods executive to pioneering tech entrepreneur, launching Communispace in 2000 with a then-radical idea: use the internet to bri...
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