AdTech is transforming how developers monetize games without disrupting gameplay—but how does it actually work?
In this first-ever episode of ChatGBD, we discuss the fundamentals of AdTech in gaming, why it matters for game developers, and how to make it work for you.
💡What You’ll Learn:
✅ What is AdTech? – A breakdown of DSPs, SSPs, ad exchanges, and measurement tools.
✅ How does AdTech fit into gaming? – The evolution of game monetization from banner ads to programmatic in-game ads.
✅ What are the latest trends? – The shift to intrinsic ads, immersive formats, and privacy-friendly targeting.
✅ Who are the key players? – From advertisers and developers to AdTech platforms like Anzu.
🚀Why Listen?
If you’re a game developer looking to unlock new revenue streams, improve the player experience, and stay ahead of industry trends, this episode is packed with practical insights and expert guidance.
🔗 Subscribe & Stay Ahead
Don’t miss upcoming episodes—subscribe and stay at the forefront of game monetization and AdTech innovation.
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