In today’s episode we are joined by VOCAST Co-Founder Jens Hamborg Koefoed. VOCAST started as a response to the emergence of social media, which transformed the medialandscape. Suddenly, everyone had direct access to a global community – a new condition which created a demand for content being unique and authentic, as everyone could reach everyone at no coast. It was no longer money that drove brands recognition and growth – the new valuta was the uniqueness of content and the power of core storytelling.
Today the two Founders Jens and Henrik Steen Madsen count brands from 11 countries using VOCAST to convey their stories in images, videos and words to a global audience by giving them access to brand content and digital showrooms. Clients include fashion brands like Rotate, By Malene Birger, Samsøe Samsøe, Mads Nørgaard, Holzweiler, Aiayu, Filippa K, Rodebjer, Chimi, Dea Kudibal, Ganni, House of Dagmar, and hundred others on the global market.
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