In this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.
Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales teams.
You'll learn exactly how to spot the red flags in your search terms report, identify misleading conversions, and tighten your targeting to attract serious buyers instead of casual browsers.
Discover practical strategies including precise keyword targeting, aggressive use of negative keywords, and crafting ad copy that naturally filters out bargain hunters.
Claire also shares insights on aligning your landing pages with your ads, choosing bidding strategies that prioritise quality over quantity, and structuring your campaigns to clearly separate branded from non-branded traffic.
If you're tired of wasting money on clicks that never convert, this episode will give you the clarity and actionable steps you need to transform your Google Ads campaigns into powerful lead-generation tools.
Tune in now and learn how to stop attracting bargain hunters—and start attracting profitable customers instead.
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