In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-market audiences, when to use each, and how to layer them for smarter campaign targeting. Plus, Claire shares practical examples, setup tips, and testing strategies to help you get real results. If you're still targeting "busy mums in their thirties," it's time to upgrade your strategy. Tune in and discover how to make your marketing more human—and far more effective.
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