In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs).
Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns.
You'll learn the pros, the cons, and how to optimise SKAGs effectively in 2025.
Whether you're new to SKAGs or looking to refine your approach, this episode gives you the clarity you need to turn clicks into customers.
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