The Science Behind Franchise Success with Rebecca Monet

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In this episode of Cliff’s Notes, host Brandon Clifford sits down with Rebecca Monet, CEO and Chief Scientist of Zorakle Profiles, to dive into the fascinating psychology behind entrepreneurship, franchising, and business success.

Rebecca shares her incredible journey—from working as a therapist specializing in entrepreneurial mindset coaching to becoming a trailblazer in franchisee profiling. She reveals how psychographics and behavioral science help match the right people with the right franchise opportunities, ensuring long-term success.

🔍 What you’ll learn in this episode:
✔️ How Rebecca transitioned from therapy to franchising through a divine moment of clarity.
✔️ The biggest motivators (and fears) that drive entrepreneurs.
✔️ Why franchisee-franchisor compatibility is crucial—and how science can predict success.
✔️ The evolving challenges franchisors face as they scale.
✔️ Exciting developments at Zorakle, including a new employee assessment tool for franchisees!

If you’re a franchise broker, franchisor, or aspiring entrepreneur, this episode is packed with insights to help you navigate the business landscape with clarity, confidence, and science-backed strategies.

🎧 Tune in now and discover the key to franchise success!

📍 Learn more about Zorakle Profiles at ZorakleProfiles.com.

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