Leveraging Family Offices for CRE Growth | Mark Schuler

In this episode of Commercial Real Estate Millionaires, we sit down with Mark Schuler—architect, multifamily developer, and principal of SGRE Investments—for a masterclass in real-world commercial real estate growth. From his 38-year career in architecture to operating 4,000+ multifamily units, Mark shares hard-won wisdom on market strategy, operations, and preparing for economic turbulence.

You’ll hear how Mark pivoted from designing buildings to owning them, how he's navigating the stark differences between blue-state and red-state investing, and why operational efficiency—not flashy proformas—is the true engine of success.

💡 What You'll Learn:

• How Mark’s architectural background became his superpower in CRE development

• Why he exited Seattle and scaled operations in pro-landlord Houston

• The real cost of poor operations and why SGRE manages everything in-house

• How his firm controls supply chains (yes, they import countertops direct!)

• What to watch in the bond market and why he's bracing for a potential black swan

• His advice for LPs looking for solid returns without the daily grind

• Why the “crock-pot” mindset beats microwave expectations in CRE

🛠️ Featured Strategies:

• Value-Add investing with $18K/unit renovations

• Underwriting discipline: No “blue sky” pro formas

• Tax mitigation via cost segregation and depreciation

• Building NOI through rent bumps and cost control

• Investor protection through operational ownership

Whether you’re an aspiring passive investor or an active operator, this episode is loaded with insights from a seasoned pro who’s been through multiple cycles and knows how to navigate what’s ahead.

Resources & Links:

• Connect with Mark Schuler and SGRE Investments:

  🌐 https://www.shulerarchitecture.com

  🌐 https://sgreinvestments.com

  🔗 https://www.linkedin.com/in/shulerarchitecture/

  
  

• Discover tools & resources for CRE investors: [WiseInvestorVault.com]

• Join our CRE mentorship community: [WiseInvestorCollective.com]

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📩 Have a question or want to recommend a guest? Reach out at: [e-mail]