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May 31, 2025 15 mins

🔍 This episode is sponsored by AI Monitor—the ultimate tool for decoding AI’s perception of your brand. Ready to master GEO? Learn more at⁠⁠⁠⁠⁠⁠ getaimonitor.com⁠⁠⁠⁠⁠⁠.


Think ranking on Google is enough? Think again. In this eye-opening episode, Avi and Catherine expose the harsh reality: AI engines like ChatGPT and Gemini are rewriting the rules of online visibility. Discover why Generative Engine Optimization (GEO) is the new SEO, and how one humble file—LLMs.txt—might be your brand's only hope for AI-era survival.

We break down:

  • Why AI is ignoring your high Google rankings

  • How LLMs.txt helps you influence AI-generated answers

  • Step-by-step guide to writing and implementing it

  • The future of web content visibility (and who’s already winning)

This isn’t just theory—it’s the new battlefield for attention. Are you ready to adapt, or will your content vanish from AI search forever?


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