March 17, 2025 • 50 mins
Wow, what a chat. This episode will leave you fired up and inspired.
Lisa Jones, founder of Shecom and entrepreneur, shares her powerful story of resilience, courage, and success — from navigating the challenges of a DV marriage to building multiple thriving businesses and a brand dedicated to helping female founders rise.
We dive into:
✨ How Lisa rebuilt her life and career from the ground up
✨ The mindset shifts and skills that kept her going through every obstacle
✨ What it really takes to grow, lead, and scale as a woman in business
✨ Why bravery and belief are essential ingredients for success
This is a conversation about grit, growth, and the unstoppable force of a woman on a mission.
🎧 Tune in now and be ready to shift your perspective.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Well, welcome to this week's episode of
Conversations That Count.
I'm super excited to be joinedhere with Lisa Jones, who is the
founder of SheCom.
So welcome, firstly.
Thank you.
It's a pleasure to be here.
I just mentioned like the wholekind of...
Reason I started this podcast isbecause I love connecting with
people and hearing people'sstories and what they've done
(00:24):
with that story then to createimpact and inspire others to do
the same.
And I don't even know how I cameacross your profile, to be
honest, on Instagram.
It must have been throughsomeone.
And I was like, oh, who's thislady?
And connected.
And there was a story that youshared, which I'm sure we'll
kind of go into a little bitmore, that resonated so deeply
with me as well.
(00:44):
And I'm sure it will resonatewith a lot of women who listen
as well and then it's not onlythat but then how you've used
that to inspire others and buildthis beautiful incredible brand
where you're now helping otherwomen in the e-commerce space as
well so I'm so excited thatyou're here and super excited
(01:04):
where the conversation leads aswell Great.
Very excited to chat.
Yeah.
So firstly, maybe did you wantto just tell me a little bit
about yourself and who you areand yeah, SheCom as well?
SPEAKER_01 (01:18):
Sure.
So, well, I mean, I suppose atits forefront, I'm a mum and
that's something I'm reallyproud of and had aspired for a
long time to be.
So I'm a mum to one beautiful,nearly 14 year old going on 19
year old.
And I have had five stepchildrenthat I've helped raise.
So that's a whole other podcastconversation.
But I have had seven companiesin the last 15 years and three
(01:39):
of them have been multi-milliondollar brands.
And I suppose I get misdiagnosedregularly with ADHD and I don't
actually have ADHD.
I'm just a real high achiever.
I don't like to sit still.
I probably talk too fast.
I get kicked under the table bypeople all the time saying, shh,
slow down.
It's actually just who I am.
I suppose I have a vivaciousappetite for life, but I am
(02:02):
somebody who completes all theprojects I start.
So I feel really fortunate tohave been able to build Eco
Originals, which at the timethat I was building it was the
world's greenest eco nappies andwipes brand.
And I went on to sell it.
I had an investment from JustinCameron, who was the Surf Stitch
co-founder.
They were a$450 millione-commerce giant.
(02:23):
And he had a very early interestin Eco Originals, invested and
then ended up buying the wholecompany from us as I was leaving
a DV marriage and gettingdivorced.
So I have many layers of who Iam and why I'm here, but I In
essence, I built a big EcoNappybrand and then went on from that
exit to realise what was my nextlegacy and it was to support
(02:46):
women with building their brand.
e-commerce empires.
And that's what I've dedicatedthe last five years to.
And now we have over 40,000women in our community.
I have a team of over 40, Ithink I'm up to 45 or 46 staff
this week.
I've just done another hire andI'm trying to do one more at the
moment.
And yeah, we're going globalwith it.
We're pretty excited.
SPEAKER_00 (03:06):
I love that so much.
And I want to go into so manyparts of that story as well.
So You mentioned that ADHD andyou're a high achiever like what
does that actually mean to youand interesting that you said
like as well because I find asfemales sometimes people say you
(03:27):
have to fit into a box and bequiet or you're too much or you
know things like that so how doyou actually hold on to your
voice and step into your powerand you know, really own who you
are in absolutely everythingbecause that's obviously helped
you to be the woman that
SPEAKER_01 (03:48):
you are today as well.
It's so interesting that youhave found of everything I've
just shared, that nugget,because you've just reminded me
of many corporate stories thatsit in the back of my mind
because I too climbed acorporate ladder and worked all
over the world in really seniorproperty roles.
Actually, I was a commercialproperty valuer.
And in many roles I've been in,I've literally had bosses say,
(04:09):
I'm going to kick you under thetable if you talk too fast.
It's a reminder to slow down.
And a lot of the roles I had,and certainly the marriage I
had, was about minimizing me.
Don't be so big that you takethe attention in the room off
all of the men.
And over the years, I think I'veevolved into a business that
supports women.
It's run by women for women andwe have no men in our team at
(04:31):
all.
And I guess it would be easy toaccuse me then of being a
feminist and I'm actually not atall, but I find it so deeply
refreshing to not have tominimize myself for anybody
else.
And I think in the largere-commerce industry, I probably
intimidate some other women, butcertainly the women in my
community, um, I cheer andapplaud any of us that are
capable of standing up and beingbold and courageous and saying
(04:55):
what we need to say.
And that's become one of themeasures of me is that it's okay
to be vulnerable and real andtell it as it is and not
sugarcoat anything.
And yes, it's okay to be thebiggest, best version of myself.
And it's probably been most ofmy life.
I haven't been given the spaceto be that.
SPEAKER_00 (05:11):
And you're inspiring others to do the same, right?
And as I said, before we startedthe podcast, like I'm from the
corporate world.
background myself and in maledominant environment and women
yeah you're right like we we tryto and it I mean this is a
massive generalization but yeahtry to fit into the box or kind
of go with the flow where reallywe've got such beautiful
(05:33):
perspectives and ideas and youknow everything along those
lines and we're so individual atthe same time your your ideas
are going to be different tomine but it's celebrating each
other as well and I think that'sso important and probably why
that we're seeing so manywomen-led businesses come up as
well is to say it's okay to havea voice um and what's your voice
(05:55):
and what's your story and howcan you step into that more
SPEAKER_01 (05:58):
and I think it's about having the voice and being
bold to share it but bringing anelement of humbleness and um
compassion and that's what Ifeel the men in corporate worlds
in my experience anyway havelacked a sense of empathy and
also I suppose not being led byyou know greed I have famously
left myself not inked until Iwas like 44 or 45 years old and
(06:20):
in the last year or two it'sbeen one of my things is to
choose really wisely sometattoos it's I suppose a sense
of reclamation of self and maybea celebration of who I am deeply
who I am but one of the tattoosI love the most I have a few I'm
a really big fan of thatprobably come up through the
potty but one of of them is onmy hip.
Hidden for me, it's choosekindness, be present and stay
(06:43):
humble.
And I think they're really veryeloquent ways of saying I can be
bold and big, but as long as Ichoose to listen to others and
not talk over other people andretain a sense of kindness in
every interaction I have.
And it actually came up justrecently and I was genuinely
shocked, which doesn't happenvery often these days.
Somebody said to me, oh, withsuch a big community of women
(07:04):
and such a big team of women, itmust be as you know bitchy as
hell in there and I was likewhat like it couldn't be further
from that my team and my myclients that are attracted to
what we are we we are so humbleand so kind and there isn't a
judgmental thing that happensinside of any of our
interactions and in factoccasionally those women maybe
(07:27):
come into our circle but theythey break off really quickly
and they go off and perhapsthey're bitter and bitchy and
they go off and say negativestuff but That doesn't bother me
because I know at our core wherewe come from a sense of
goodness.
And so I am always shocked whenpeople think that a bunch of
women have to be bitchy to beable to be hanging out together
because that's not my reality.
SPEAKER_00 (07:46):
Yeah.
And I love that so much.
And I know in the past I'vehad...
you know being in environmentswhere it's all females and you
do have that and you just andthen you kind of get like these
sisterhood wounds in a way thatyou think that every woman is
going to be like that but it'snot and it's something that I
love so much and I'm surroundedby incredibly powerful women at
(08:08):
the same time and you celebrateeach other and I love that and I
think like I've always wantedthat and so now when you are
around those incredible womenit's not you know, tearing each
other down.
It's like, well, how can we lifteach other up and how can we
support each other, celebrateeach other in every single
moment as well?
So I love that so much.
SPEAKER_01 (08:30):
I actually feel at the moment, like when I do my
own little check-in, athermometer check-in, if you
like, of how I'm feeling in theworld, when I really deeply look
at it, my team and my clientsand my community, they fill my
cup so significantly that I feelcomplete a lot.
And it's not necessarily whereit's coming from in other parts
of my life, but the women thatI'm surrounded by are just,
(08:52):
they're literally inspiring meon a daily basis.
SPEAKER_00 (08:56):
I love that.
Going back to part of your storyas well, so you mentioned that
you were in a relationship thatwasn't ideal and a DB
relationship that you left.
How do you find the courage andthe the resilience and the
(09:17):
bravery to move through that andalso at the same time focusing
on you and building businesseson the side like how do you
handle
SPEAKER_01 (09:28):
that well firstly I want to say that Spending eight
years in a domestic violencemarriage is something I would
never wish upon anybody.
It's a truly horrifying place tobe.
And whilst I, you know, don'twish that upon anybody, I also,
having come out the other end,it's, you know, nearly 10 years
later, I actually see it as agift.
(09:48):
And I know that's a verydifficult thing for some women
to find palatable.
But what it did teach me isprior to that, I'd come out of
the corporate world and I thinkI had a pretty big ego.
And I suppose I see...
The eight years in a DV marriageis the death of my ego and the
arrival of my compassion andempathy for everyone.
And so if I look back on that asthe thing that I won in that
(10:08):
situation, he didn't winanything.
You know, I won everything.
And that has probably been thegreatest gift.
So I'm able to, I mean,obviously it took me a really
long time to see that for whatit is.
I think I've done something like30 different psychology sessions
with different psychologists andcounselors trying to unpack how
the hell did I get to thatposition in the world and why
did I stay so long and how did Ifeel so stuck?
(10:31):
And, you know, how do I nowraise a child?
I spent 10 years raising a childwith a DV perpetrator who still
uses coercive bullying everyday.
Like literally I'm in the finalsprint in court trying to finish
off full custody.
And it takes a lot of courage tosee that for what it is and not
let it crumble you.
SPEAKER_00 (10:52):
Yeah, absolutely.
And Courage is such a beautifulword there as well as I'm sure
that women find themselves inpositions that they don't
necessarily want to be in and ittakes a lot to actually create
that change and then I'm sureit's kind of, as you mentioned,
(11:13):
shaped you to be the person thatyou are today and going on to
then pass that on through yourbusiness at the same time.
So I think that's a testament toyou and the person that you are
as well.
SPEAKER_01 (11:25):
Yeah, I don't want anybody to be, to misunderstand
this.
It took me a very long time toleave, way past the time that I
should have left.
In fact, they say something likeseven times is the average a
woman will leave a domesticviolence marriage before she'll
finally leave.
And I most certainly did that.
I moved in and out a number oftimes.
And I suppose I believed therhetoric of, you know, our love
(11:46):
story was the greatest lovestory of all time.
And, you know, he'll change andall those things before I
eventually realised there's amental health issue and there
was never going to be changebecause there was no no
recognition of the mental healthissue.
And I finally left for the lasttime.
So I don't want anyone to thinkthat I had courage from the
start because I didn't.
I think we all have a choicewhen we're faced with adversity
(12:06):
of any kind.
It could be we end up in a war.
It could be a domestic violenceparent.
It could be anything.
And we're always given anopportunity to to change who we
are to become the bigger braverperson or to cower in the face
of it and I often look at peoplewho use it as an excuse oh I
grew up in a shitty family andtherefore I can be a prick and I
(12:28):
just don't agree with that Idon't agree with that on any
level we're always given achoice as to take the adversity
and the lessons that were dealtand to see them for what they
are and be the better person andthat's what I've chosen to see
and do here and And I think thatthat's the courage is seeing it
for what it is and recognizing Icouldn't have left a minute
before because it was part of myjourney and my lessons.
(12:49):
And, you know, yes, I wish ahitman would take him out
sometime still, but I mostdefinitely am grateful for the
lessons I learned.
SPEAKER_00 (12:58):
And I think like, yeah, you said there's lessons
in everything, right?
And like it shapes you.
and brings you and inspires younow to share that story with
other women as well and then goon to create things.
How did you then go from thatpoint, which I'd imagine would
be a pretty difficult time tonavigate as well, to then
(13:20):
creating the person that you aretoday and the business that
you've got today as well?
SPEAKER_01 (13:25):
There's so many things that happened in that the
last 10 years.
It's difficult to be able to, ina podcast, tell you all of the
things that happened for me.
But I think I would surmise itto say I spent three years on my
own, which was deeply healing.
And then I suppose there's thepersonal realm and there's the
business realm.
I recovered from doing 90% ofbuilding a massive empire and
(13:45):
then having it stripped awaywhen I got divorced and we sold
the company off to looking at,well, what the hell do I do
next?
And that was a big evolution inunderstanding what my genius
signs were and how I leverthose.
And I went down a journey ofputting it out there to the
world.
If I'm a coach, I'm a coach.
And what am I going to coach?
And I waited to see who showedup in that space.
And I found my people.
(14:06):
It's women with e-commerce.
It didn't start there.
Like all businesses, it startedwith trades people because I
used to own a big$3 million ayear trade business as well.
So I suppose my version ofminimum viable products took me
a couple of years to nail.
And then when I launched it asSheCom, we're in hyper growth
because it's attracted a certainclient And I suppose that's a
(14:28):
reflection of me as well.
Women are attracted to mebecause I'm truthful and honest
and down to earth and that's abit of a...
bright light in the world thatcan be quite dull so that part
of it I suppose the other partfor me was that I spent three
years on my own and then I fellin love and got remarried and
that journey I then had agastric sleeve and lost 50 kilos
(14:50):
and reinvented myself with how Ifinally looked on the outside
like I felt on the inside andthey're all you know I suppose
being loved unconditionally by aman and having a safe home
losing weight and looking on theoutside like I always felt on
the inside and then building asuccessful business and having
that reflected back on me.
(15:36):
and you know life is lookingpeachy again but please don't be
under any illusions that I leftin a cloud of you know roses it
was not at all it was a cloud offarts
SPEAKER_00 (15:46):
yeah I can imagine it was quite the journey for you
as well and I really appreciateyou sharing that as well and
being so open and honest aboutit as well because yeah as I
said I'm sure that there's a lotof people that can relate to
that story and have been insituations where they might not
have been and it does take a lotto create that change as well.
(16:07):
So I really appreciate that
SPEAKER_01 (16:09):
story that you just shared too.
I have two things as well I'dlove to say about this for
anyone listening right now whocan relate to this story about
how do you go from where youwere 10 years ago to now.
And I think there's twocharacteristics I have apart
from the ADHD high achievingthing.
One is, and my beautiful husbandsays this, and he doesn't mean
it to be in any way critical,but he calls me Dory.
And I am a bit like Dory.
(16:30):
And I think that you need to bea little bit like Dory, which is
that you can have the world'sshittest day And I'm a big, deep
sleeper.
I go to bed early and I wake upearly.
And when I wake up at four orfive the next morning, I'm like,
what's going to happen today?
And I think that element of notletting it hold you down is a
really, really, really, veryfunctionally important piece in
(16:51):
all of this.
And I do think that going to bedevery night, the second piece is
that I go to bed every night andI think, have I just taken half
a step forward today?
Or did I even just...
keep my pace today am I evenjust in the same spot but I
didn't go backwards andincrementally over 10 years I
slowly worked on the buildingblocks it didn't just happen
(17:12):
like that they're the two thingsI think that have been really
valuable in my journey just tokeep inching forward slowly by
slowly by slowly every day
SPEAKER_00 (17:19):
yeah I love that so much and the self-reflection
piece as well and yeah it's likeevery day it's just that that
little bit because over timethat's what creates that
overnight success right 100%yeah
SPEAKER_01 (17:31):
Yeah.
Yeah.
And it's so easy to go to bedsometimes and despair about our
days.
I mean, there's so many dayswhere something shit's happened
and I think, oh God, I just, itwas a terrible day.
I feel anxious and stressed and,and I say, literally say to
myself, but did something moveforward today?
And I can always find somethingwhere I'm like, well, actually
that did unlock today.
So, you know, just need to letgo of those other things.
SPEAKER_00 (17:54):
And there's lessons in the bad as well.
So if something doesn't goaccording to plan, whether it
was a conversation or asituation or whatever it is,
there's always something thatcomes out of that.
And you have the opportunity toactually change it and go, okay,
well, how did I create this?
Or what needs to change for ifthe same thing happened again?
Would I approach it differently?
(18:15):
Would I react differently aswell?
So they're also really greatlessons that good can come from
that as well.
I completely agree.
So, SheCom.
Can you talk through that in alittle bit more detail as well?
Because you've got a group offemale founders as well.
(18:37):
And how do you support them orwhat's your...
You just came back from abusiness retreat in Bali with
them as well.
So tell me a little bit moreabout the support that you
provide.
SPEAKER_01 (18:48):
I guess at its crux, it's that a lot of women who are
building D2C product brands arelonely and isolated and there's
a million strategies online, buthow the hell do you know which
one's the one that's going tomove the lever to give you more
sales today or tomorrow and itcan be very overwhelming and I
think women in particular can besubject to letting overwhelm
(19:08):
paralyze them that's a reallycommon thing for women in any
you know especially smallbusiness and therefore we feel
like our feet are in concreteand we're not getting anywhere
and so a long time ago Irecognized I suffered from this
of occasion and navigated andsolved a lot of those problems
and some of the things that Icould bring value to in other
people's lives were sharing youknow what did I do in those
(19:30):
moments and how did I build ateam or working from home long
before COVID decided that was athing and how did I make sure
they delivered value to thebusiness and all the things that
I was able to find success in Isuddenly started helping other
women with those pieces and it'sreally steamrolled into a place
where you know my team of over40 now help women every day
they're brand foundersthemselves often that have also
(19:52):
been been successful in certainthings different to me my genius
zones are quite unique but youknow Gabby for example one of my
she's actually one of myexecutives at Shecom but she
also spends 50% of her lifebuilding an incredible brand
like a global brand and she'syounger than me she's 29 and
she's all over viral short formvideo and TikTok and I don't I
(20:16):
mean the stuff she doessometimes she talks and I
scratch my head and I think Idon't really know what you just
said but I think it was reallyclever and so I think for me,
SheCom has become thisincredible community of really
diverse women doing incrediblethings that turn around and
share with other women what hasworked for them in a, in a,
probably an education modemostly.
So it's community and educationat its core and we run, um,
(20:38):
business retreats.
We take, um, space and runwomen's lounges at a lot of
other people's big retail eventsin Australia like Retail Fest
and Online Retailer and Read andLife and Style.
But we also, and, and probablyfoundationally have a couple of
online coaching programs, um,for different revenue levels.
And that's where we focus themost of our attention in helping
our clients, you know, fromtheir homes or offices or
(20:58):
warehouses, building, you know,empires themselves.
And we are their support crewand buddies and mentors in that
space.
How great.
I love it.
It's so exciting.
Like, I know this is, I'm notsure how naughty your podcast
is, but I am a bit of a swearer.
And one of the things I'vecoined just recently that I just
think epitomizes what I do everyday is that I am
(21:19):
entrepreneurially aroused byChicom because it is the most
exciting business venture I'veever launched.
I feel I've finally nailed aunicorn business which has
massive traction because weoffer something that is niche
and it's very wanted by thewomen who are looking for this
kind of connection education butit's eminently scalable and
(21:39):
profitable and you know for mewe've got a really big exit in
mind in three years time fromSheCom and we're building it to
go global.
We have trademarks in 17countries already around the
world and yeah I'mentrepreneurially aroused.
It's a freaking cool business.
I love that.
Oh my God, I'm going to usethat.
That's brilliant.
You have full
SPEAKER_00 (21:56):
permission to borrow it.
But it's so great and I lovethat.
And as you said, how manycompanies did you say that
you've had and now you're here?
That's a lot of change andpivoting and I'm sure challenges
along the way.
How do you...
How do you know when to pivotand how do you know when you're
(22:16):
like, oh my God, that is it,that's the one now?
And how do you keep moving inthe times of uncertainty when it
comes to business?
SPEAKER_01 (22:27):
Yeah, that's a really good question and I think
that probably is one of mygenius zones.
First and foremost, I definitelytrust my own intuition.
I'm an empathic kind of, I don'tnecessarily need to even talk in
a spiritual or woo-woo sense butI just trust my gut and I think
that women don't do that enoughand I definitely trust my gut
(22:47):
and I find spaciousness amongstthe busyness on a daily basis
but definitely a weekly basis.
Like one of my genius littlethings I discovered a long time
ago is if I go and just have anhour Chinese massage or actually
I try and do an hour and a half90 minutes I'm thumbs off my
tools because I'm such a ADHDperson I'm always on my phone
(23:10):
non-stop but when I have amassage for other people it's a
surf or a lie in the bathtub ora shower or a walk on the beach
mine can be all of those thingstoo but when I give my brain
spaciousness to go and spiralout on neural pathways I feel
like as long as I'm listening Ican find incredible gold I
things that show up and so Ithink to answer your question in
(23:30):
summary being open to the factthat we need to pivot on a daily
basis in our businesses and Isay this and remind my own
community of this all the timejust because something worked
last week or just because I saidthis is what I'm going to do
last week I reserve the rightthis week to change my mind and
do something different andanybody who doesn't do that is
probably going to end up dead inthe water like a blockbuster or
(23:52):
a you know we have to constantlymove and evolve and
SPEAKER_00 (23:56):
I absolutely love that and it's something that I
probably only learnt really inthe last few years and lean into
more of that where I think whenWe're taught that when you make
a decision, you commit to thatdecision and like whether it's a
uni degree, whether it's acareer, whether it's this,
whatever it is that, okay, I'vemade the decision.
Now I have to go down that path.
(24:18):
You can change any time that youwant.
Like that's the whole point oflife and evolution and personal
evolution that you, just becauseyou made a decision today, it
doesn't mean that it's the samedecision tomorrow because now
you've got the data that fromthe decision today that then
you're like okay I've got allthat evidence or I've got this
now I want to go this way andit's such an unlearning in a way
(24:40):
isn't it
SPEAKER_01 (24:41):
it is and I think there's like two things again on
this one is a lack of humilityyou can't have an ego or sorry
not a lack of humility it'shaving humility because if
you've got an ego attached to anoutcome and I think men are in
particular, pretty bad at this,but they're like, I told
everyone I was going to do thisbusiness.
And so they hang on to that.
I think in order to pivotconstantly, you have to let go
of ego because it isn't aboutme.
(25:01):
And the second piece istherefore it has to be about the
customer.
And so at every moment of everyday, I'm always thinking, what
does my audience need?
It's probably a little about myteam as well.
It's making sure that my teamare thriving and loving what
they're doing.
but it's not really about me.
I follow where my clients needus to be.
And so that is customer focusedand lack of ego.
(25:23):
They're two really big pieces inbeing able to pivot constantly.
Because if you make it about, Itold everyone I was going to
build this business.
And so I have to stick to that.
Like I told everyone I was goingto do a law degree.
And so I have to stick to it,even if it makes me miserable
and want to vomit every morning.
Like we have to get off thatbandwagon.
And I have thick skin.
I don't really, like, let's behonest.
I say I have thick skin.
(25:43):
I actually have really thinskin, but I've learned, I
suppose, because of the DVrelationship I was in.
I had to learn to put, you know,aluminium raincoat on, if you
like, or some kind ofprotection.
So to some extent, I feel likeI'm really okay at letting go of
whatever everyone else'sexpectations are of me and
building a business that pleasesthe crowds.
(26:05):
That's really what I do everyday.
SPEAKER_00 (26:06):
And it definitely takes a special type of someone
to build a business and becausethere's a certain mindset that
goes along with it as well.
So what mindset do you take intowhen you are showing up every
day for business as well andshowing up for other women as
well in that space?
SPEAKER_01 (26:25):
I think coming from a place of serving, as I've
already outlined already, isabsolutely foundational.
And my job, say, as the CEO atSheCom, I'm very clear about my
job is to actually serve myteam, to make sure they can
serve our clients.
And so therefore, knowing thateach and every member of my team
is thriving in their role,that's actually my job.
Fatigue management, you know,people thriving, they're the
(26:48):
things I focus on every day as aleader of an organisation.
So that's a really importantthing.
Peace here.
And I actually just forgot therest of what you just said.
SPEAKER_00 (26:58):
That's okay.
It's totally fine.
I was just saying
SPEAKER_01 (27:00):
around the mindset.
SPEAKER_00 (27:02):
Oh, mindset.
SPEAKER_01 (27:02):
Yeah.
Yes, I lost my train of thoughton that too.
Maybe ask me another
SPEAKER_00 (27:07):
question.
Yeah, I love it at the sametime.
With SheCom and you working withso many incredible female
founders, what are some of thecommon themes or challenges that
you come across that they mighthave as well?
Yeah.
SPEAKER_01 (27:27):
Yeah, I mean, the overwhelm is a really big piece.
And I think this is relevant forall of us.
I think any woman in this dayand age, I mean, I'm the core
income earner at home now.
My husband has retired and is ahouse husband, which is
fabulous.
But it's just more pressure onme to be the nurturer and the
financial provider.
And I think for a lot of peoplethat is, a lot of women in
(27:48):
particular, this is a really bigproblem in this day and age.
I think a lot of women, even iftheir husbands still work, they
are both...
the provider as well as thenurturer and the homemaker.
And that's a lot for women tohave to navigate.
And so I feel overwhelm isalmost like It shows up in
adrenal fatigue a lot for womenin particular.
(28:10):
I suppose the scatteredness.
I feel when I look back atmyself when I was younger, I
don't remember ever having anysymptoms of ADHD.
But the older I get and the moreI build empires and have to
serve a lot of people at thesame time and deal with a lot
of, you know, fires that come upin business and life and, you
know...
(28:30):
I suppose my own adrenals becomescattered too.
And I think they're theprevalent things that women are
really having to find solvesfor.
And I think...
definitely overwhelm and it's akiller because what happens in a
lot of cases is that it eitherdebilitates us physically so a
lot of women will show up withall kinds of physical ailments
(28:54):
that can be related back to theadrenal and nervous system
overload but it also stops us inbusiness from growing or
achieving because we getparalysed and therefore we don't
implement the things that needto be done so for me when we're
giving guidance and advice toother women it's If you can,
just break it down to threethings to work on right now.
And if that feels overwhelming,just break it down to one thing
(29:15):
to implement right now.
Just pick one project or pieceof work that you can implement
that'll help work on thebusiness and stop getting stuck
in the business, which isobviously just a whole topic for
an entire other hour of podcast.
SPEAKER_00 (29:28):
Yeah.
It's such a key message therethat you said as well.
And as women, yeah, we feel likewe have to be it all, right?
In all capacities and it's...
Learning what's important,what's not, what I can let go
of, where I can ask for support,where I can ask for help.
(29:48):
And it's hard, I think,sometimes to ask for that
support and that help and getwhat you need at the same time
rather than going, I have to dothis all on my own.
And no, you don't.
It's so
SPEAKER_01 (30:01):
difficult because if you think about it, I'm a CEO
and founder of a company doingmany millions of dollars a year
and I have a huge team.
I also have three dogs and ateenager and a husband at home.
and a bunch of step kids and Ihave elderly parents here on the
Gold Coast and if I was a man itwould be totally reasonable for
me to make demands of thesupport that I should be
receiving around me but I feelguilty you know asking my
(30:24):
parents to come and stay andlook after my daughter if I need
to travel for work or otherpieces and I think I feel like
people label me a diva.
I feel like my family sometimeslook at me and like, oh, here
she goes again.
She wants us all to do thesethings.
But if I was a man, nobody wouldquestion it because I would be
the provider and the CEO ofsomething incredibly exciting.
And I just think for women, it'slike somehow we're not allowed
(30:44):
to, we're divas or we'reprecious.
I find that a little tiringsometimes.
SPEAKER_00 (30:51):
Yeah.
We need to change the narrativethere, don't we?
I'm trying really hard and
SPEAKER_01 (30:55):
I'm stepping into my CEO space and remind those
around me sometimes when theylabel me or diva me in those
moments that actually I'mresponsible for a lot of
people's mortgages this month.
So let's focus on helping mebuild a business and
SPEAKER_00 (31:11):
empire.
And it's a support networkaround you.
It's not a one-person show whenyou're coming to build a
business.
It's important to have everyoneinvolved around you that is
clear on that direction and onthe same path as you as well
that can actually be there foryou if you need something they
can support in whatever isrequired at the
SPEAKER_01 (31:32):
time.
Well that's probably one thing Ifeel very excited and humbled
about that I believe is one ofmy genius zones is that I am
there's a book calledmultipliers and in multipliers
if you're a multiplier there's athing called being a talent
magnet and I think like all goodbusiness books I read about 30%
of the book and then give up butin the first 30% I discovered
(31:53):
that I am a talent magnet and itmakes absolute sense to me.
A lot of my team have never evenapplied for roles that were
advertised.
They have showed up at themoment at which I need them and
I look after team exceptionallywell and I think therefore I am
very supported and I have a lotof people who believe as
strongly in SheCom as I do asthe core shareholder in the
(32:15):
business and I think that's anabsolute gift for me that I'm
not beating a drum on my own.
There's a whole crew of peoplebeating drums and so it's loud
and it's cohesive and it's inbeat you know feels that's why
I'm entrepreneurially arousedit's incredibly exciting to have
so many people behind what we'redoing
SPEAKER_00 (32:32):
yeah so great and I just want to say to listeners
like although that we're talkingabout an e-commerce business
this is relatable across whetheryou're in corporate whether
you're working in business orwhether like services or
e-commerce it's across the boardthese are like skills that you
need as a person and as theindividual behind all of that as
well?
SPEAKER_01 (32:52):
Well, interestingly, I am an e-commerce expert, but
my business, SheCom, is not ane-commerce business.
It's a service business.
So we essentially offereducation services and we run
events.
So we're actually a servicebusiness.
And this has been really complexfor me to navigate because for
the last five years, I've had toretain my e-commerce status at
the same time as building aservice business.
And so that's two skill sets tomaster and navigate at the same
(33:17):
time as opposed to, you know,just just being an expert in one
makes it a little bit morecomplicated.
But SheCom is most definitely aservice business.
And I believe very strongly inbuilding community.
And I think businesses thatfocus on servicing a community
will, regardless of recessionsand global COVIDs and bumps, I
(33:37):
believe if you're servicing acommunity, you'll always be able
to make money.
You'll just have to maybe pivotin how you do it.
But that's where I I'm verypassionate about that topic.
SPEAKER_00 (33:46):
Yeah, I love it.
You're passionate about it.
Let's go into a little bit moreas well.
So from a community aspect, whatdoes it mean for you and why is
it so important as well?
SPEAKER_01 (33:55):
It's a great question and I've had an
opportunity even just in thelast 24 hours to see how
important community is to me.
So as you mentioned, I just took50 women to Bali.
It's my fifth time we've run aretreat and that's over 200
women that we've taken on a hugejourney.
It's not a detox juice fast kindof retreat.
It's very much a cup fillingbusiness retreat.
(34:18):
So we feed and we stay inbeautiful places and we have
massages and it's very amazing,but it's very fast-paced.
and hectic because I bring 12 ofmy coaches and we literally get
deep and dirty in businesses andwe help them to rebuild
strategies inside theirbusinesses so they leave with
actionable plans for the nextyear so they're amazing but
they're intense and the intensejourney that we take over five
(34:41):
days and five nights formsreally really strong bonds and
so the women who've journeyedwith me on retreats we like
we're one of those slow-mo moviemoments where we all run at each
other at events you know armsout wide open and people get so
like oh my god what did I missout on?
How do I get in on that hug?
And it's pretty funny.
But the reason I mention this isthat just in the last 24 hours,
(35:03):
the ladies that we've retreatedwith two weeks ago, we're still
bantering every three or fourminutes a WhatsApp message goes
into the group.
But in the last 24 hours, it'sactually been seven or eight
different women's domesticviolence journeys have come out
and been shared in the WhatsAppgroup on typed messages because
it's a safer space to share it.
And we've actually split it offinto its own little chat now of
(35:25):
women who've had DV journeysthat that need support and to
share and I think that prettymuch epitomizes what community
is for me and it's it's feelit's women feeling connected and
safe to share what's real andwhat's in their next part of
their like a layer of an onionif you like that they need to
(35:45):
peel back to have their nextpiece of success and perhaps
that's sharing the vulnerablebits and That's what I'm really
proud of in building acommunity.
It's offering a space for womento...
We've helped women go from$1,000a month to half a million
dollars a month in revenue.
We've got the business skills,but we also help them on a
personal level.
We love them.
We hold them.
We're supportive.
(36:06):
We're not competitive and we'renot judgmental.
And I've just...
I suppose, watched a lot ofInternational Women's Day events
and probably sometimes I get abit of FOMO that we're not, I
suppose, cooler or we don't hangout with all of the women that
are on stages doing all thesethings.
And then I look at my communityand I think, my women are the
real women.
We're the women behind thescenes that don't need to put
(36:26):
on, you know, stilettos and amini and strut around on a stage
having videos taken of them.
That's not me and that is not mycommunity and we're very clear
about that.
My community is loving and kindand empathetic and definitely
wants to make money.
SPEAKER_00 (36:40):
Yeah, I love that so much and business coaching is
personal coaching at the sametime, right?
You can't have one without theother and vice versa.
Or your
SPEAKER_01 (36:48):
business is a reflection of your personal
world.
Exactly right.
And if you're struggling in yourpersonal world, your business
will be struggling to make money
SPEAKER_00 (36:54):
yeah yeah that is key right there how do you
continue to evolve as a personas well and what's your journey
and you mentioned she comeyou've got an exit strategy
there as well so I probably justasked you a million questions
all in the one then but yeahlike how do you evolve as a
person and what's next for you
SPEAKER_01 (37:14):
That's a difficult thing to answer because I don't
really have a definitive thing.
I think the pivot in thebusiness is the same in my
personal life.
It's checking in regularly.
I'm very driven at the moment.
I have a nearly 14-year-oldsitting outside the podcast
studio right now who is verymuch my world and my reason.
(37:35):
And that changes as I unfoldwhat she needs in her life right
now.
And I think...
stepping her into she justactually attended our Bali
retreat and she got to spendfive days and five nights with
50 women and I was a minutebefore we decided to take her a
few days before the retreat Iwould have said she was too
young to attend and then she'sjust transforming into this
(37:58):
young woman at the moment andshe got so much out of the Bali
retreat and I think To someextent, I'm driven to provide
financial security for her andfor me so that we are always
going to be safe regardless ofwhich men are in our world.
And I want for her to never bein a situation that I was in
where I didn't have an out.
And so I'm very driven tofinancially build that for her
(38:21):
and I.
But I think also about...
enjoying the world and enjoyinglife and showing her the best of
kindness and compassion andcaring and that's very much
she's not succeeding at schoolin the traditional sense as did
I not also either I think a lotof entrepreneurs really fail at
school because we don't seethings the way that an academic
(38:41):
will see things and I want forher not to feel have her
confidence busted by that but toactually feel capable and
incredibly energised by theworld and she doesn't at the
moment from school so that's mygoal is to shift that around and
help her feel expanded
SPEAKER_00 (38:58):
my god my little heart when you just said all of
that like how incredible thatyou're showing her a different
way and I believe like theschooling system in my opinion
is not great and you know we getpigeonholed into it has to be a
certain way so the fact thatyou're showing her that there's
something different and thewomen there is showing her
(39:20):
something different and that'swhere it starts Is at home and
when you're a child and whenyou're growing up as well.
So that in itself is just sopowerful.
So yeah, how beautiful that youwere able to share that with
her.
SPEAKER_01 (39:33):
To all the mamas out there that think that they're
teaching their kids the bestthing and wait and wait and wait
and hope the lesson lands.
You know, my daughter'sliterally about to turn 14 and I
can see all the last 14 years ofgroundwork I've put into
teaching her these lessons areall of a sudden showing up.
I thought for a long time, I waslike, oh, wiping sweat off my
head.
Is this going to actually landmy family?
Like your parenting in a kind ofunusual way, you're sure this is
(39:56):
the right thing to be doing.
It is your way.
It's my way.
And I see every moment of everyday right now that it was the
right way because I'm raising anabsolute leader.
She's inspiring me right now.
And so that's, yeah.
Makes it worth it.
It does make it worth it.
SPEAKER_00 (40:11):
What was her biggest takeaway from the week in Bali
then?
Well,
SPEAKER_01 (40:16):
I don't know.
We'd probably have to ask herthat.
But what I witnessed in her is achild who was able to look in
the eyes of every woman that wasthere and talk to them.
And talking is a lost artamongst these TikTok generation.
And so my win was getting thatout of watching her.
And I can only assume thatreally filled her up as well
(40:36):
because I asked her in the caryesterday, you know, babes, do
you want to travel more withmommy when I do work stuff?
You know, do you want to be moreinvolved in my SheCon world?
And she was like, yes, yes, mom,I do.
And so I would say it's that,like her win was just seeing
that mom isn't just mom.
Mom is like a leader and hasstaff and women look up to her.
Incredible business woman.
Right.
I've never taken her to any ofmy business things before now.
(40:58):
So when I'm, she calls me thumbsor my husband calls me thumbs
when I'm always on my stupidiPhone and I'm not present
because I'm running around, youknow, building businesses.
I think that was the moment atwhich the penny dropped and she
was like, oh.
I see what my mum does now.
SPEAKER_00 (41:12):
And
SPEAKER_01 (41:12):
so, yeah, I feel for both of us, we've had a huge
awakening literally in the lastfew weeks that fills my heart
with so much joy and excitementand makes everything worthwhile.
SPEAKER_00 (41:22):
Yeah, I love that so much.
You mentioned aboutentrepreneurs are built
different and you said thatyou're a high achiever as well.
What do you think are some ofthe skills that makes a really
successful entrepreneursuccessful?
SPEAKER_01 (41:39):
I think...
a lot of them we've alreadydiscussed, the ability to pivot
with no real notice and not totake it personally.
I think a lot of entrepreneursdon't do that.
But I mean, one that we haven'treally talked about, I suppose,
would be a knack of seeingsomething that's needed in the
world.
And I do see that a little bitwhere people will identify,
(42:00):
well, I wanted that, so I'mgoing to create that product.
But the bit a lot of people failto execute on here is the
understanding that you cancreate an amazing product or
service, but you then have to beable to sell it.
And the selling and marketing ofit is where a lot of
entrepreneurs fail.
And that's why there's a lot of,you know, failed entrepreneurs
who fail many differentbusinesses is because they fail
(42:22):
to recognize you can have anincredible product.
It could be the world's bestproduct, but unless you can work
out how to sell it and repeatsell it where you're solving
someone's genuine problem, thenthat's where I think a lot of
people don't get it right.
And I feel that's something I'venavigated really well is like,
how do we Like I would say I'mnot a natural salesperson and
(42:44):
it's true I'm really not but Ihave had to become really good
at marketing and sales.
I've always tried to shy awayfrom them because I love
connecting with people but Idon't really like asking for the
sale.
It feels a bit icky to me andI've had to get the fuck over
myself there because if youdon't ask for the sale and you
don't get sales and you don'tfocus on selling, you can never
make any money.
(43:04):
So I think that's probably acombination of things but
definitely a very importantlever for an entrepreneur.
SPEAKER_00 (43:10):
Yeah, absolutely.
I agree with you in the salesand people connect with people.
And if you, they're kind oflike, in a way, it doesn't
matter what you're selling.
Like if you're, people buy you,right?
So it's about how do you connectwith them on their level as well
and they'll already have thatbuy-in.
(43:31):
Yeah, and it's something thatI'm learning myself through my
other business as well becauseit is a skill
SPEAKER_01 (43:37):
to have.
Oh, it's really, it makes a lotof people very awkward is the
understanding that, you know,you might solve someone's
problem but you've got to askfor the sale or you've got to
put yourself out there to getthe sale.
You've got to like literallyshow up on camera or like, you
know, invest in marketing andselling.
And that doesn't mean outsourceit to an agency, cross your
fingers and hope it's going towork because that never works.
(43:58):
It's about taking it onyourself, even if it's an agency
running it, but it's owningevery square inch of it.
And a lot of people don'tunderstand how important that
is.
And I can honestly tell you thatthe only really successful
people I've come across in any,and I've interviewed hundreds of
women on stages and on mypodcast as well.
The only, well, probably the keypiece in all of it is that
(44:20):
really successful women arereally good at getting sales and
marketing if you don't do thatyou're dead in the water
SPEAKER_00 (44:26):
yeah That's really great advice.
I'll take that on board myself.
Sorry to all the listeners right
SPEAKER_01 (44:31):
now who are like, gulp, that's the bit I hate
doing.
And honestly, if I had a dollarfor every woman who said to me,
but I just want a businesspartner who can take over that
side of the business.
And I'm like, it doesn't work.
It just literally never works.
You have to.
If you're not comfortable withlearning how to sell and market
your service or product, youneed to go and work for the man.
(44:51):
Sorry, but you do.
And that's 100% okay.
Find peace in that becausethere's, something amazing about
getting a paycheck everyfortnight that you don't need to
sell and market yourself toachieve but you have to be able
to sell and market yourself ifyou want to be any kind of
successful business person
SPEAKER_00 (45:07):
yeah such great advice I'll take that on board
for myself thank you what'sinspiring you at the moment um
to whether that's through aperson a podcast a book or
something along those lineswhat's your biggest inspiration
you did mention your daughter umoutside of that
SPEAKER_01 (45:25):
Yeah, look, I'm actually really looking up to at
the moment another coachingempire who are about a year
ahead of us.
And interestingly, I'm very muchabout tangible things that I can
see that make me excited.
I don't love loose theories.
I'm not a really big, eventhough I'm four years podcasting
(45:46):
myself, I don't I don't know ifI should mention this, but I'm
not really big on business booksand other people's podcasts.
I find loose theories of people.
That's fine.
I find loose theories of peoplewho haven't done the work
themselves.
I just can't be bothered.
But the thing that really getsto me is when I can physically
actually taste the trail ofsomebody's vapors that they've
(46:06):
just done what I need to do.
And in this case, it's anotherbusiness empire that I was able
to connect with late last year.
And my head of sales now talksto their head of sales and I
talk to the owners of that Andthey're sharing down the line
with me, you know, here's whatyou need to do to get the peer
exit for the, you know,three-year,$50 million exit
you're looking for, Lisa.
These are the numbers they want.
They want a 30% net profit andit's, you know, minimum$5
(46:29):
million a year net profit and etcetera.
Like those pieces, my God, theykeep me awake at night.
Like tangible business successstories that I can take and I
can, you know, rub it all overmy business and think, how do I
make my business emulate that?
That shit gets me juicy.
UNKNOWN (46:45):
Yeah.
SPEAKER_00 (46:45):
I love exactly what you just said then.
And it's, it's knowing a, who doI want to model?
So you found a business that ismodeling that you can model and
who is doesn't necessarily haveto be a million steps in front
of you they just have to be thatone step in front of you and I
love that you've like they'vereached out your hand of their
(47:06):
hand and and you've essentiallytaken it right where they're not
competition in a way they'rethere you can model them and you
can help each other grow and Ithink that that's such a key
lesson that we can all learn inthat it's about modeling and
then who can you actually yeahlearn from at the same time
SPEAKER_01 (47:27):
yeah and I think for me that's about paid mentoring
so I've always invested you knowhundreds of thousands of dollars
now in the last 15 years intopaid mentoring and this
particular relationship cameabout because I was in a paid
mentoring circle and I foundthis other business owner in
there and I'm no longer in thatpaid mentoring circle but we
then don't pay each other forinformation but we have an
(47:48):
exchange that's equal so thereare things that SheCom we've
nailed that they haven't nailedso we give them all of our
collateral and information andstrategies and And then there
are things that they've nailedand their revenue is way ahead
of us.
So we're going to help eachother in that space.
And I think for people listeningright now that are like, well,
where do I find my next person?
(48:09):
I think I would start lookingfor those in a paid mentoring
circle.
So that's what we offer atSheCom.
For women who want to follow inthe footsteps of people and
understand the exact strategiesthey've leveraged to get there,
come and join us in a coachingsense.
If you're not in e-commerce andyou're not a female, find your
version of that and Go and lookfor the people that you can look
(48:29):
up to because that, I believe ifI was to, you know, sum it down
to a thing that I've done that'sbeen clever in my business
journey, it's always having amentor to look up to and be
constantly evolving and learningmyself.
And, you know, my next piece isI want to, you know, probably
most likely go off this year andbecome a, you know, an AICD.
So become a company director.
(48:49):
Like if I'm going to be the CEOand build a massive company for
exit, I need to be the bestdirector of a company I can be,
even if it's my own.
And so it's constantpreparation.
professional development andlooking for the next piece of
learning that I need to unpack.
SPEAKER_00 (49:03):
So much value in that, isn't there?
Yeah.
Is there anything else, anyadvice that you want to give our
listeners today as well oranything that I haven't asked
that you were hoping that Iwould cover off that you wanted
to share as well?
SPEAKER_01 (49:17):
No, I don't think so.
We've covered some amazingtopics today.
I think just I have a tattoo.
I did say I would come back tomore tattoos on my arm.
So one more that I'll share,which I recently had done as
well, which is a saying on myarm that says, fortune favors
the brave.
And I'm such a fan of beingbrave and courageous.
And in business that is for menow, but clearly it's had
(49:40):
moments in my personal life aswell.
But I think if we can wake upevery day and think, how do I be
brave today?
Like what's courageous rightnow?
And my other favorite sayingever is, life is either a great
daring adventure or nothing atall.
SPEAKER_00 (49:55):
And
SPEAKER_01 (49:56):
those two things pretty much sum me up.
I'm all for going big or, youknow, what's the point?
SPEAKER_00 (50:02):
Yeah, absolutely.
Just jumping in head first andsee what happens.
Calculated risks.
Yeah, love it.
I thank you so much for yourtime today.
I've absolutely loved theconversation.
I've loved your energy as welland so many great insights into
everything that you've shared.
So I really appreciate it.
And yeah, looking forward toWhere SheCom
SPEAKER_01 (50:23):
goes next.
That's it.
Thanks so much.
And anyone that's interested,you can check us out on
shecom.co.co, S-H-E-C-O-M.co.
Perfect.
Thank you so much.
Well, welcome to this week's episode of
Conversations That Count.
I'm super excited to be joinedhere with Lisa Jones, who is the
founder of SheCom.
So welcome, firstly.
Thank you.
It's a pleasure to be here.
I just mentioned like the wholekind of...
Reason I started this podcast isbecause I love connecting with
people and hearing people'sstories and what they've done
(00:24):
with that story then to createimpact and inspire others to do
the same.
And I don't even know how I cameacross your profile, to be
honest, on Instagram.
It must have been throughsomeone.
And I was like, oh, who's thislady?
And connected.
And there was a story that youshared, which I'm sure we'll
kind of go into a little bitmore, that resonated so deeply
with me as well.
(00:44):
And I'm sure it will resonatewith a lot of women who listen
as well and then it's not onlythat but then how you've used
that to inspire others and buildthis beautiful incredible brand
where you're now helping otherwomen in the e-commerce space as
well so I'm so excited thatyou're here and super excited
(01:04):
where the conversation leads aswell Great.
Very excited to chat.
Yeah.
So firstly, maybe did you wantto just tell me a little bit
about yourself and who you areand yeah, SheCom as well?
SPEAKER_01 (01:18):
Sure.
So, well, I mean, I suppose atits forefront, I'm a mum and
that's something I'm reallyproud of and had aspired for a
long time to be.
So I'm a mum to one beautiful,nearly 14 year old going on 19
year old.
And I have had five stepchildrenthat I've helped raise.
So that's a whole other podcastconversation.
But I have had seven companiesin the last 15 years and three
(01:39):
of them have been multi-milliondollar brands.
And I suppose I get misdiagnosedregularly with ADHD and I don't
actually have ADHD.
I'm just a real high achiever.
I don't like to sit still.
I probably talk too fast.
I get kicked under the table bypeople all the time saying, shh,
slow down.
It's actually just who I am.
I suppose I have a vivaciousappetite for life, but I am
(02:02):
somebody who completes all theprojects I start.
So I feel really fortunate tohave been able to build Eco
Originals, which at the timethat I was building it was the
world's greenest eco nappies andwipes brand.
And I went on to sell it.
I had an investment from JustinCameron, who was the Surf Stitch
co-founder.
They were a$450 millione-commerce giant.
(02:23):
And he had a very early interestin Eco Originals, invested and
then ended up buying the wholecompany from us as I was leaving
a DV marriage and gettingdivorced.
So I have many layers of who Iam and why I'm here, but I In
essence, I built a big EcoNappybrand and then went on from that
exit to realise what was my nextlegacy and it was to support
(02:46):
women with building their brand.
e-commerce empires.
And that's what I've dedicatedthe last five years to.
And now we have over 40,000women in our community.
I have a team of over 40, Ithink I'm up to 45 or 46 staff
this week.
I've just done another hire andI'm trying to do one more at the
moment.
And yeah, we're going globalwith it.
We're pretty excited.
SPEAKER_00 (03:06):
I love that so much.
And I want to go into so manyparts of that story as well.
So You mentioned that ADHD andyou're a high achiever like what
does that actually mean to youand interesting that you said
like as well because I find asfemales sometimes people say you
(03:27):
have to fit into a box and bequiet or you're too much or you
know things like that so how doyou actually hold on to your
voice and step into your powerand you know, really own who you
are in absolutely everythingbecause that's obviously helped
you to be the woman that
SPEAKER_01 (03:48):
you are today as well.
It's so interesting that youhave found of everything I've
just shared, that nugget,because you've just reminded me
of many corporate stories thatsit in the back of my mind
because I too climbed acorporate ladder and worked all
over the world in really seniorproperty roles.
Actually, I was a commercialproperty valuer.
And in many roles I've been in,I've literally had bosses say,
(04:09):
I'm going to kick you under thetable if you talk too fast.
It's a reminder to slow down.
And a lot of the roles I had,and certainly the marriage I
had, was about minimizing me.
Don't be so big that you takethe attention in the room off
all of the men.
And over the years, I think I'veevolved into a business that
supports women.
It's run by women for women andwe have no men in our team at
(04:31):
all.
And I guess it would be easy toaccuse me then of being a
feminist and I'm actually not atall, but I find it so deeply
refreshing to not have tominimize myself for anybody
else.
And I think in the largere-commerce industry, I probably
intimidate some other women, butcertainly the women in my
community, um, I cheer andapplaud any of us that are
capable of standing up and beingbold and courageous and saying
(04:55):
what we need to say.
And that's become one of themeasures of me is that it's okay
to be vulnerable and real andtell it as it is and not
sugarcoat anything.
And yes, it's okay to be thebiggest, best version of myself.
And it's probably been most ofmy life.
I haven't been given the spaceto be that.
SPEAKER_00 (05:11):
And you're inspiring others to do the same, right?
And as I said, before we startedthe podcast, like I'm from the
corporate world.
background myself and in maledominant environment and women
yeah you're right like we we tryto and it I mean this is a
massive generalization but yeahtry to fit into the box or kind
of go with the flow where reallywe've got such beautiful
(05:33):
perspectives and ideas and youknow everything along those
lines and we're so individual atthe same time your your ideas
are going to be different tomine but it's celebrating each
other as well and I think that'sso important and probably why
that we're seeing so manywomen-led businesses come up as
well is to say it's okay to havea voice um and what's your voice
(05:55):
and what's your story and howcan you step into that more
SPEAKER_01 (05:58):
and I think it's about having the voice and being
bold to share it but bringing anelement of humbleness and um
compassion and that's what Ifeel the men in corporate worlds
in my experience anyway havelacked a sense of empathy and
also I suppose not being led byyou know greed I have famously
left myself not inked until Iwas like 44 or 45 years old and
(06:20):
in the last year or two it'sbeen one of my things is to
choose really wisely sometattoos it's I suppose a sense
of reclamation of self and maybea celebration of who I am deeply
who I am but one of the tattoosI love the most I have a few I'm
a really big fan of thatprobably come up through the
potty but one of of them is onmy hip.
Hidden for me, it's choosekindness, be present and stay
(06:43):
humble.
And I think they're really veryeloquent ways of saying I can be
bold and big, but as long as Ichoose to listen to others and
not talk over other people andretain a sense of kindness in
every interaction I have.
And it actually came up justrecently and I was genuinely
shocked, which doesn't happenvery often these days.
Somebody said to me, oh, withsuch a big community of women
(07:04):
and such a big team of women, itmust be as you know bitchy as
hell in there and I was likewhat like it couldn't be further
from that my team and my myclients that are attracted to
what we are we we are so humbleand so kind and there isn't a
judgmental thing that happensinside of any of our
interactions and in factoccasionally those women maybe
(07:27):
come into our circle but theythey break off really quickly
and they go off and perhapsthey're bitter and bitchy and
they go off and say negativestuff but That doesn't bother me
because I know at our core wherewe come from a sense of
goodness.
And so I am always shocked whenpeople think that a bunch of
women have to be bitchy to beable to be hanging out together
because that's not my reality.
SPEAKER_00 (07:46):
Yeah.
And I love that so much.
And I know in the past I'vehad...
you know being in environmentswhere it's all females and you
do have that and you just andthen you kind of get like these
sisterhood wounds in a way thatyou think that every woman is
going to be like that but it'snot and it's something that I
love so much and I'm surroundedby incredibly powerful women at
(08:08):
the same time and you celebrateeach other and I love that and I
think like I've always wantedthat and so now when you are
around those incredible womenit's not you know, tearing each
other down.
It's like, well, how can we lifteach other up and how can we
support each other, celebrateeach other in every single
moment as well?
So I love that so much.
SPEAKER_01 (08:30):
I actually feel at the moment, like when I do my
own little check-in, athermometer check-in, if you
like, of how I'm feeling in theworld, when I really deeply look
at it, my team and my clientsand my community, they fill my
cup so significantly that I feelcomplete a lot.
And it's not necessarily whereit's coming from in other parts
of my life, but the women thatI'm surrounded by are just,
(08:52):
they're literally inspiring meon a daily basis.
SPEAKER_00 (08:56):
I love that.
Going back to part of your storyas well, so you mentioned that
you were in a relationship thatwasn't ideal and a DB
relationship that you left.
How do you find the courage andthe the resilience and the
(09:17):
bravery to move through that andalso at the same time focusing
on you and building businesseson the side like how do you
handle
SPEAKER_01 (09:28):
that well firstly I want to say that Spending eight
years in a domestic violencemarriage is something I would
never wish upon anybody.
It's a truly horrifying place tobe.
And whilst I, you know, don'twish that upon anybody, I also,
having come out the other end,it's, you know, nearly 10 years
later, I actually see it as agift.
(09:48):
And I know that's a verydifficult thing for some women
to find palatable.
But what it did teach me isprior to that, I'd come out of
the corporate world and I thinkI had a pretty big ego.
And I suppose I see...
The eight years in a DV marriageis the death of my ego and the
arrival of my compassion andempathy for everyone.
And so if I look back on that asthe thing that I won in that
(10:08):
situation, he didn't winanything.
You know, I won everything.
And that has probably been thegreatest gift.
So I'm able to, I mean,obviously it took me a really
long time to see that for whatit is.
I think I've done something like30 different psychology sessions
with different psychologists andcounselors trying to unpack how
the hell did I get to thatposition in the world and why
did I stay so long and how did Ifeel so stuck?
(10:31):
And, you know, how do I nowraise a child?
I spent 10 years raising a childwith a DV perpetrator who still
uses coercive bullying everyday.
Like literally I'm in the finalsprint in court trying to finish
off full custody.
And it takes a lot of courage tosee that for what it is and not
let it crumble you.
SPEAKER_00 (10:52):
Yeah, absolutely.
And Courage is such a beautifulword there as well as I'm sure
that women find themselves inpositions that they don't
necessarily want to be in and ittakes a lot to actually create
that change and then I'm sureit's kind of, as you mentioned,
(11:13):
shaped you to be the person thatyou are today and going on to
then pass that on through yourbusiness at the same time.
So I think that's a testament toyou and the person that you are
as well.
SPEAKER_01 (11:25):
Yeah, I don't want anybody to be, to misunderstand
this.
It took me a very long time toleave, way past the time that I
should have left.
In fact, they say something likeseven times is the average a
woman will leave a domesticviolence marriage before she'll
finally leave.
And I most certainly did that.
I moved in and out a number oftimes.
And I suppose I believed therhetoric of, you know, our love
(11:46):
story was the greatest lovestory of all time.
And, you know, he'll change andall those things before I
eventually realised there's amental health issue and there
was never going to be changebecause there was no no
recognition of the mental healthissue.
And I finally left for the lasttime.
So I don't want anyone to thinkthat I had courage from the
start because I didn't.
I think we all have a choicewhen we're faced with adversity
(12:06):
of any kind.
It could be we end up in a war.
It could be a domestic violenceparent.
It could be anything.
And we're always given anopportunity to to change who we
are to become the bigger braverperson or to cower in the face
of it and I often look at peoplewho use it as an excuse oh I
grew up in a shitty family andtherefore I can be a prick and I
(12:28):
just don't agree with that Idon't agree with that on any
level we're always given achoice as to take the adversity
and the lessons that were dealtand to see them for what they
are and be the better person andthat's what I've chosen to see
and do here and And I think thatthat's the courage is seeing it
for what it is and recognizing Icouldn't have left a minute
before because it was part of myjourney and my lessons.
(12:49):
And, you know, yes, I wish ahitman would take him out
sometime still, but I mostdefinitely am grateful for the
lessons I learned.
SPEAKER_00 (12:58):
And I think like, yeah, you said there's lessons
in everything, right?
And like it shapes you.
and brings you and inspires younow to share that story with
other women as well and then goon to create things.
How did you then go from thatpoint, which I'd imagine would
be a pretty difficult time tonavigate as well, to then
(13:20):
creating the person that you aretoday and the business that
you've got today as well?
SPEAKER_01 (13:25):
There's so many things that happened in that the
last 10 years.
It's difficult to be able to, ina podcast, tell you all of the
things that happened for me.
But I think I would surmise itto say I spent three years on my
own, which was deeply healing.
And then I suppose there's thepersonal realm and there's the
business realm.
I recovered from doing 90% ofbuilding a massive empire and
(13:45):
then having it stripped awaywhen I got divorced and we sold
the company off to looking at,well, what the hell do I do
next?
And that was a big evolution inunderstanding what my genius
signs were and how I leverthose.
And I went down a journey ofputting it out there to the
world.
If I'm a coach, I'm a coach.
And what am I going to coach?
And I waited to see who showedup in that space.
And I found my people.
(14:06):
It's women with e-commerce.
It didn't start there.
Like all businesses, it startedwith trades people because I
used to own a big$3 million ayear trade business as well.
So I suppose my version ofminimum viable products took me
a couple of years to nail.
And then when I launched it asSheCom, we're in hyper growth
because it's attracted a certainclient And I suppose that's a
(14:28):
reflection of me as well.
Women are attracted to mebecause I'm truthful and honest
and down to earth and that's abit of a...
bright light in the world thatcan be quite dull so that part
of it I suppose the other partfor me was that I spent three
years on my own and then I fellin love and got remarried and
that journey I then had agastric sleeve and lost 50 kilos
(14:50):
and reinvented myself with how Ifinally looked on the outside
like I felt on the inside andthey're all you know I suppose
being loved unconditionally by aman and having a safe home
losing weight and looking on theoutside like I always felt on
the inside and then building asuccessful business and having
that reflected back on me.
(15:36):
and you know life is lookingpeachy again but please don't be
under any illusions that I leftin a cloud of you know roses it
was not at all it was a cloud offarts
SPEAKER_00 (15:46):
yeah I can imagine it was quite the journey for you
as well and I really appreciateyou sharing that as well and
being so open and honest aboutit as well because yeah as I
said I'm sure that there's a lotof people that can relate to
that story and have been insituations where they might not
have been and it does take a lotto create that change as well.
(16:07):
So I really appreciate that
SPEAKER_01 (16:09):
story that you just shared too.
I have two things as well I'dlove to say about this for
anyone listening right now whocan relate to this story about
how do you go from where youwere 10 years ago to now.
And I think there's twocharacteristics I have apart
from the ADHD high achievingthing.
One is, and my beautiful husbandsays this, and he doesn't mean
it to be in any way critical,but he calls me Dory.
And I am a bit like Dory.
(16:30):
And I think that you need to bea little bit like Dory, which is
that you can have the world'sshittest day And I'm a big, deep
sleeper.
I go to bed early and I wake upearly.
And when I wake up at four orfive the next morning, I'm like,
what's going to happen today?
And I think that element of notletting it hold you down is a
really, really, really, veryfunctionally important piece in
(16:51):
all of this.
And I do think that going to bedevery night, the second piece is
that I go to bed every night andI think, have I just taken half
a step forward today?
Or did I even just...
keep my pace today am I evenjust in the same spot but I
didn't go backwards andincrementally over 10 years I
slowly worked on the buildingblocks it didn't just happen
(17:12):
like that they're the two thingsI think that have been really
valuable in my journey just tokeep inching forward slowly by
slowly by slowly every day
SPEAKER_00 (17:19):
yeah I love that so much and the self-reflection
piece as well and yeah it's likeevery day it's just that that
little bit because over timethat's what creates that
overnight success right 100%yeah
SPEAKER_01 (17:31):
Yeah.
Yeah.
And it's so easy to go to bedsometimes and despair about our
days.
I mean, there's so many dayswhere something shit's happened
and I think, oh God, I just, itwas a terrible day.
I feel anxious and stressed and,and I say, literally say to
myself, but did something moveforward today?
And I can always find somethingwhere I'm like, well, actually
that did unlock today.
So, you know, just need to letgo of those other things.
SPEAKER_00 (17:54):
And there's lessons in the bad as well.
So if something doesn't goaccording to plan, whether it
was a conversation or asituation or whatever it is,
there's always something thatcomes out of that.
And you have the opportunity toactually change it and go, okay,
well, how did I create this?
Or what needs to change for ifthe same thing happened again?
Would I approach it differently?
(18:15):
Would I react differently aswell?
So they're also really greatlessons that good can come from
that as well.
I completely agree.
So, SheCom.
Can you talk through that in alittle bit more detail as well?
Because you've got a group offemale founders as well.
(18:37):
And how do you support them orwhat's your...
You just came back from abusiness retreat in Bali with
them as well.
So tell me a little bit moreabout the support that you
provide.
SPEAKER_01 (18:48):
I guess at its crux, it's that a lot of women who are
building D2C product brands arelonely and isolated and there's
a million strategies online, buthow the hell do you know which
one's the one that's going tomove the lever to give you more
sales today or tomorrow and itcan be very overwhelming and I
think women in particular can besubject to letting overwhelm
(19:08):
paralyze them that's a reallycommon thing for women in any
you know especially smallbusiness and therefore we feel
like our feet are in concreteand we're not getting anywhere
and so a long time ago Irecognized I suffered from this
of occasion and navigated andsolved a lot of those problems
and some of the things that Icould bring value to in other
people's lives were sharing youknow what did I do in those
(19:30):
moments and how did I build ateam or working from home long
before COVID decided that was athing and how did I make sure
they delivered value to thebusiness and all the things that
I was able to find success in Isuddenly started helping other
women with those pieces and it'sreally steamrolled into a place
where you know my team of over40 now help women every day
they're brand foundersthemselves often that have also
(19:52):
been been successful in certainthings different to me my genius
zones are quite unique but youknow Gabby for example one of my
she's actually one of myexecutives at Shecom but she
also spends 50% of her lifebuilding an incredible brand
like a global brand and she'syounger than me she's 29 and
she's all over viral short formvideo and TikTok and I don't I
(20:16):
mean the stuff she doessometimes she talks and I
scratch my head and I think Idon't really know what you just
said but I think it was reallyclever and so I think for me,
SheCom has become thisincredible community of really
diverse women doing incrediblethings that turn around and
share with other women what hasworked for them in a, in a,
probably an education modemostly.
So it's community and educationat its core and we run, um,
(20:38):
business retreats.
We take, um, space and runwomen's lounges at a lot of
other people's big retail eventsin Australia like Retail Fest
and Online Retailer and Read andLife and Style.
But we also, and, and probablyfoundationally have a couple of
online coaching programs, um,for different revenue levels.
And that's where we focus themost of our attention in helping
our clients, you know, fromtheir homes or offices or
(20:58):
warehouses, building, you know,empires themselves.
And we are their support crewand buddies and mentors in that
space.
How great.
I love it.
It's so exciting.
Like, I know this is, I'm notsure how naughty your podcast
is, but I am a bit of a swearer.
And one of the things I'vecoined just recently that I just
think epitomizes what I do everyday is that I am
(21:19):
entrepreneurially aroused byChicom because it is the most
exciting business venture I'veever launched.
I feel I've finally nailed aunicorn business which has
massive traction because weoffer something that is niche
and it's very wanted by thewomen who are looking for this
kind of connection education butit's eminently scalable and
(21:39):
profitable and you know for mewe've got a really big exit in
mind in three years time fromSheCom and we're building it to
go global.
We have trademarks in 17countries already around the
world and yeah I'mentrepreneurially aroused.
It's a freaking cool business.
I love that.
Oh my God, I'm going to usethat.
That's brilliant.
You have full
SPEAKER_00 (21:56):
permission to borrow it.
But it's so great and I lovethat.
And as you said, how manycompanies did you say that
you've had and now you're here?
That's a lot of change andpivoting and I'm sure challenges
along the way.
How do you...
How do you know when to pivotand how do you know when you're
(22:16):
like, oh my God, that is it,that's the one now?
And how do you keep moving inthe times of uncertainty when it
comes to business?
SPEAKER_01 (22:27):
Yeah, that's a really good question and I think
that probably is one of mygenius zones.
First and foremost, I definitelytrust my own intuition.
I'm an empathic kind of, I don'tnecessarily need to even talk in
a spiritual or woo-woo sense butI just trust my gut and I think
that women don't do that enoughand I definitely trust my gut
(22:47):
and I find spaciousness amongstthe busyness on a daily basis
but definitely a weekly basis.
Like one of my genius littlethings I discovered a long time
ago is if I go and just have anhour Chinese massage or actually
I try and do an hour and a half90 minutes I'm thumbs off my
tools because I'm such a ADHDperson I'm always on my phone
(23:10):
non-stop but when I have amassage for other people it's a
surf or a lie in the bathtub ora shower or a walk on the beach
mine can be all of those thingstoo but when I give my brain
spaciousness to go and spiralout on neural pathways I feel
like as long as I'm listening Ican find incredible gold I
things that show up and so Ithink to answer your question in
(23:30):
summary being open to the factthat we need to pivot on a daily
basis in our businesses and Isay this and remind my own
community of this all the timejust because something worked
last week or just because I saidthis is what I'm going to do
last week I reserve the rightthis week to change my mind and
do something different andanybody who doesn't do that is
probably going to end up dead inthe water like a blockbuster or
(23:52):
a you know we have to constantlymove and evolve and
SPEAKER_00 (23:56):
I absolutely love that and it's something that I
probably only learnt really inthe last few years and lean into
more of that where I think whenWe're taught that when you make
a decision, you commit to thatdecision and like whether it's a
uni degree, whether it's acareer, whether it's this,
whatever it is that, okay, I'vemade the decision.
Now I have to go down that path.
(24:18):
You can change any time that youwant.
Like that's the whole point oflife and evolution and personal
evolution that you, just becauseyou made a decision today, it
doesn't mean that it's the samedecision tomorrow because now
you've got the data that fromthe decision today that then
you're like okay I've got allthat evidence or I've got this
now I want to go this way andit's such an unlearning in a way
(24:40):
isn't it
SPEAKER_01 (24:41):
it is and I think there's like two things again on
this one is a lack of humilityyou can't have an ego or sorry
not a lack of humility it'shaving humility because if
you've got an ego attached to anoutcome and I think men are in
particular, pretty bad at this,but they're like, I told
everyone I was going to do thisbusiness.
And so they hang on to that.
I think in order to pivotconstantly, you have to let go
of ego because it isn't aboutme.
(25:01):
And the second piece istherefore it has to be about the
customer.
And so at every moment of everyday, I'm always thinking, what
does my audience need?
It's probably a little about myteam as well.
It's making sure that my teamare thriving and loving what
they're doing.
but it's not really about me.
I follow where my clients needus to be.
And so that is customer focusedand lack of ego.
(25:23):
They're two really big pieces inbeing able to pivot constantly.
Because if you make it about, Itold everyone I was going to
build this business.
And so I have to stick to that.
Like I told everyone I was goingto do a law degree.
And so I have to stick to it,even if it makes me miserable
and want to vomit every morning.
Like we have to get off thatbandwagon.
And I have thick skin.
I don't really, like, let's behonest.
I say I have thick skin.
(25:43):
I actually have really thinskin, but I've learned, I
suppose, because of the DVrelationship I was in.
I had to learn to put, you know,aluminium raincoat on, if you
like, or some kind ofprotection.
So to some extent, I feel likeI'm really okay at letting go of
whatever everyone else'sexpectations are of me and
building a business that pleasesthe crowds.
(26:05):
That's really what I do everyday.
SPEAKER_00 (26:06):
And it definitely takes a special type of someone
to build a business and becausethere's a certain mindset that
goes along with it as well.
So what mindset do you take intowhen you are showing up every
day for business as well andshowing up for other women as
well in that space?
SPEAKER_01 (26:25):
I think coming from a place of serving, as I've
already outlined already, isabsolutely foundational.
And my job, say, as the CEO atSheCom, I'm very clear about my
job is to actually serve myteam, to make sure they can
serve our clients.
And so therefore, knowing thateach and every member of my team
is thriving in their role,that's actually my job.
Fatigue management, you know,people thriving, they're the
(26:48):
things I focus on every day as aleader of an organisation.
So that's a really importantthing.
Peace here.
And I actually just forgot therest of what you just said.
SPEAKER_00 (26:58):
That's okay.
It's totally fine.
I was just saying
SPEAKER_01 (27:00):
around the mindset.
SPEAKER_00 (27:02):
Oh, mindset.
SPEAKER_01 (27:02):
Yeah.
Yes, I lost my train of thoughton that too.
Maybe ask me another
SPEAKER_00 (27:07):
question.
Yeah, I love it at the sametime.
With SheCom and you working withso many incredible female
founders, what are some of thecommon themes or challenges that
you come across that they mighthave as well?
Yeah.
SPEAKER_01 (27:27):
Yeah, I mean, the overwhelm is a really big piece.
And I think this is relevant forall of us.
I think any woman in this dayand age, I mean, I'm the core
income earner at home now.
My husband has retired and is ahouse husband, which is
fabulous.
But it's just more pressure onme to be the nurturer and the
financial provider.
And I think for a lot of peoplethat is, a lot of women in
(27:48):
particular, this is a really bigproblem in this day and age.
I think a lot of women, even iftheir husbands still work, they
are both...
the provider as well as thenurturer and the homemaker.
And that's a lot for women tohave to navigate.
And so I feel overwhelm isalmost like It shows up in
adrenal fatigue a lot for womenin particular.
(28:10):
I suppose the scatteredness.
I feel when I look back atmyself when I was younger, I
don't remember ever having anysymptoms of ADHD.
But the older I get and the moreI build empires and have to
serve a lot of people at thesame time and deal with a lot
of, you know, fires that come upin business and life and, you
know...
(28:30):
I suppose my own adrenals becomescattered too.
And I think they're theprevalent things that women are
really having to find solvesfor.
And I think...
definitely overwhelm and it's akiller because what happens in a
lot of cases is that it eitherdebilitates us physically so a
lot of women will show up withall kinds of physical ailments
(28:54):
that can be related back to theadrenal and nervous system
overload but it also stops us inbusiness from growing or
achieving because we getparalysed and therefore we don't
implement the things that needto be done so for me when we're
giving guidance and advice toother women it's If you can,
just break it down to threethings to work on right now.
And if that feels overwhelming,just break it down to one thing
(29:15):
to implement right now.
Just pick one project or pieceof work that you can implement
that'll help work on thebusiness and stop getting stuck
in the business, which isobviously just a whole topic for
an entire other hour of podcast.
SPEAKER_00 (29:28):
Yeah.
It's such a key message therethat you said as well.
And as women, yeah, we feel likewe have to be it all, right?
In all capacities and it's...
Learning what's important,what's not, what I can let go
of, where I can ask for support,where I can ask for help.
(29:48):
And it's hard, I think,sometimes to ask for that
support and that help and getwhat you need at the same time
rather than going, I have to dothis all on my own.
And no, you don't.
It's so
SPEAKER_01 (30:01):
difficult because if you think about it, I'm a CEO
and founder of a company doingmany millions of dollars a year
and I have a huge team.
I also have three dogs and ateenager and a husband at home.
and a bunch of step kids and Ihave elderly parents here on the
Gold Coast and if I was a man itwould be totally reasonable for
me to make demands of thesupport that I should be
receiving around me but I feelguilty you know asking my
(30:24):
parents to come and stay andlook after my daughter if I need
to travel for work or otherpieces and I think I feel like
people label me a diva.
I feel like my family sometimeslook at me and like, oh, here
she goes again.
She wants us all to do thesethings.
But if I was a man, nobody wouldquestion it because I would be
the provider and the CEO ofsomething incredibly exciting.
And I just think for women, it'slike somehow we're not allowed
(30:44):
to, we're divas or we'reprecious.
I find that a little tiringsometimes.
SPEAKER_00 (30:51):
Yeah.
We need to change the narrativethere, don't we?
I'm trying really hard and
SPEAKER_01 (30:55):
I'm stepping into my CEO space and remind those
around me sometimes when theylabel me or diva me in those
moments that actually I'mresponsible for a lot of
people's mortgages this month.
So let's focus on helping mebuild a business and
SPEAKER_00 (31:11):
empire.
And it's a support networkaround you.
It's not a one-person show whenyou're coming to build a
business.
It's important to have everyoneinvolved around you that is
clear on that direction and onthe same path as you as well
that can actually be there foryou if you need something they
can support in whatever isrequired at the
SPEAKER_01 (31:32):
time.
Well that's probably one thing Ifeel very excited and humbled
about that I believe is one ofmy genius zones is that I am
there's a book calledmultipliers and in multipliers
if you're a multiplier there's athing called being a talent
magnet and I think like all goodbusiness books I read about 30%
of the book and then give up butin the first 30% I discovered
(31:53):
that I am a talent magnet and itmakes absolute sense to me.
A lot of my team have never evenapplied for roles that were
advertised.
They have showed up at themoment at which I need them and
I look after team exceptionallywell and I think therefore I am
very supported and I have a lotof people who believe as
strongly in SheCom as I do asthe core shareholder in the
(32:15):
business and I think that's anabsolute gift for me that I'm
not beating a drum on my own.
There's a whole crew of peoplebeating drums and so it's loud
and it's cohesive and it's inbeat you know feels that's why
I'm entrepreneurially arousedit's incredibly exciting to have
so many people behind what we'redoing
SPEAKER_00 (32:32):
yeah so great and I just want to say to listeners
like although that we're talkingabout an e-commerce business
this is relatable across whetheryou're in corporate whether
you're working in business orwhether like services or
e-commerce it's across the boardthese are like skills that you
need as a person and as theindividual behind all of that as
well?
SPEAKER_01 (32:52):
Well, interestingly, I am an e-commerce expert, but
my business, SheCom, is not ane-commerce business.
It's a service business.
So we essentially offereducation services and we run
events.
So we're actually a servicebusiness.
And this has been really complexfor me to navigate because for
the last five years, I've had toretain my e-commerce status at
the same time as building aservice business.
And so that's two skill sets tomaster and navigate at the same
(33:17):
time as opposed to, you know,just just being an expert in one
makes it a little bit morecomplicated.
But SheCom is most definitely aservice business.
And I believe very strongly inbuilding community.
And I think businesses thatfocus on servicing a community
will, regardless of recessionsand global COVIDs and bumps, I
(33:37):
believe if you're servicing acommunity, you'll always be able
to make money.
You'll just have to maybe pivotin how you do it.
But that's where I I'm verypassionate about that topic.
SPEAKER_00 (33:46):
Yeah, I love it.
You're passionate about it.
Let's go into a little bit moreas well.
So from a community aspect, whatdoes it mean for you and why is
it so important as well?
SPEAKER_01 (33:55):
It's a great question and I've had an
opportunity even just in thelast 24 hours to see how
important community is to me.
So as you mentioned, I just took50 women to Bali.
It's my fifth time we've run aretreat and that's over 200
women that we've taken on a hugejourney.
It's not a detox juice fast kindof retreat.
It's very much a cup fillingbusiness retreat.
(34:18):
So we feed and we stay inbeautiful places and we have
massages and it's very amazing,but it's very fast-paced.
and hectic because I bring 12 ofmy coaches and we literally get
deep and dirty in businesses andwe help them to rebuild
strategies inside theirbusinesses so they leave with
actionable plans for the nextyear so they're amazing but
they're intense and the intensejourney that we take over five
(34:41):
days and five nights formsreally really strong bonds and
so the women who've journeyedwith me on retreats we like
we're one of those slow-mo moviemoments where we all run at each
other at events you know armsout wide open and people get so
like oh my god what did I missout on?
How do I get in on that hug?
And it's pretty funny.
But the reason I mention this isthat just in the last 24 hours,
(35:03):
the ladies that we've retreatedwith two weeks ago, we're still
bantering every three or fourminutes a WhatsApp message goes
into the group.
But in the last 24 hours, it'sactually been seven or eight
different women's domesticviolence journeys have come out
and been shared in the WhatsAppgroup on typed messages because
it's a safer space to share it.
And we've actually split it offinto its own little chat now of
(35:25):
women who've had DV journeysthat that need support and to
share and I think that prettymuch epitomizes what community
is for me and it's it's feelit's women feeling connected and
safe to share what's real andwhat's in their next part of
their like a layer of an onionif you like that they need to
(35:45):
peel back to have their nextpiece of success and perhaps
that's sharing the vulnerablebits and That's what I'm really
proud of in building acommunity.
It's offering a space for womento...
We've helped women go from$1,000a month to half a million
dollars a month in revenue.
We've got the business skills,but we also help them on a
personal level.
We love them.
We hold them.
We're supportive.
(36:06):
We're not competitive and we'renot judgmental.
And I've just...
I suppose, watched a lot ofInternational Women's Day events
and probably sometimes I get abit of FOMO that we're not, I
suppose, cooler or we don't hangout with all of the women that
are on stages doing all thesethings.
And then I look at my communityand I think, my women are the
real women.
We're the women behind thescenes that don't need to put
(36:26):
on, you know, stilettos and amini and strut around on a stage
having videos taken of them.
That's not me and that is not mycommunity and we're very clear
about that.
My community is loving and kindand empathetic and definitely
wants to make money.
SPEAKER_00 (36:40):
Yeah, I love that so much and business coaching is
personal coaching at the sametime, right?
You can't have one without theother and vice versa.
Or your
SPEAKER_01 (36:48):
business is a reflection of your personal
world.
Exactly right.
And if you're struggling in yourpersonal world, your business
will be struggling to make money
SPEAKER_00 (36:54):
yeah yeah that is key right there how do you
continue to evolve as a personas well and what's your journey
and you mentioned she comeyou've got an exit strategy
there as well so I probably justasked you a million questions
all in the one then but yeahlike how do you evolve as a
person and what's next for you
SPEAKER_01 (37:14):
That's a difficult thing to answer because I don't
really have a definitive thing.
I think the pivot in thebusiness is the same in my
personal life.
It's checking in regularly.
I'm very driven at the moment.
I have a nearly 14-year-oldsitting outside the podcast
studio right now who is verymuch my world and my reason.
(37:35):
And that changes as I unfoldwhat she needs in her life right
now.
And I think...
stepping her into she justactually attended our Bali
retreat and she got to spendfive days and five nights with
50 women and I was a minutebefore we decided to take her a
few days before the retreat Iwould have said she was too
young to attend and then she'sjust transforming into this
(37:58):
young woman at the moment andshe got so much out of the Bali
retreat and I think To someextent, I'm driven to provide
financial security for her andfor me so that we are always
going to be safe regardless ofwhich men are in our world.
And I want for her to never bein a situation that I was in
where I didn't have an out.
And so I'm very driven tofinancially build that for her
(38:21):
and I.
But I think also about...
enjoying the world and enjoyinglife and showing her the best of
kindness and compassion andcaring and that's very much
she's not succeeding at schoolin the traditional sense as did
I not also either I think a lotof entrepreneurs really fail at
school because we don't seethings the way that an academic
(38:41):
will see things and I want forher not to feel have her
confidence busted by that but toactually feel capable and
incredibly energised by theworld and she doesn't at the
moment from school so that's mygoal is to shift that around and
help her feel expanded
SPEAKER_00 (38:58):
my god my little heart when you just said all of
that like how incredible thatyou're showing her a different
way and I believe like theschooling system in my opinion
is not great and you know we getpigeonholed into it has to be a
certain way so the fact thatyou're showing her that there's
something different and thewomen there is showing her
(39:20):
something different and that'swhere it starts Is at home and
when you're a child and whenyou're growing up as well.
So that in itself is just sopowerful.
So yeah, how beautiful that youwere able to share that with
her.
SPEAKER_01 (39:33):
To all the mamas out there that think that they're
teaching their kids the bestthing and wait and wait and wait
and hope the lesson lands.
You know, my daughter'sliterally about to turn 14 and I
can see all the last 14 years ofgroundwork I've put into
teaching her these lessons areall of a sudden showing up.
I thought for a long time, I waslike, oh, wiping sweat off my
head.
Is this going to actually landmy family?
Like your parenting in a kind ofunusual way, you're sure this is
(39:56):
the right thing to be doing.
It is your way.
It's my way.
And I see every moment of everyday right now that it was the
right way because I'm raising anabsolute leader.
She's inspiring me right now.
And so that's, yeah.
Makes it worth it.
It does make it worth it.
SPEAKER_00 (40:11):
What was her biggest takeaway from the week in Bali
then?
Well,
SPEAKER_01 (40:16):
I don't know.
We'd probably have to ask herthat.
But what I witnessed in her is achild who was able to look in
the eyes of every woman that wasthere and talk to them.
And talking is a lost artamongst these TikTok generation.
And so my win was getting thatout of watching her.
And I can only assume thatreally filled her up as well
(40:36):
because I asked her in the caryesterday, you know, babes, do
you want to travel more withmommy when I do work stuff?
You know, do you want to be moreinvolved in my SheCon world?
And she was like, yes, yes, mom,I do.
And so I would say it's that,like her win was just seeing
that mom isn't just mom.
Mom is like a leader and hasstaff and women look up to her.
Incredible business woman.
Right.
I've never taken her to any ofmy business things before now.
(40:58):
So when I'm, she calls me thumbsor my husband calls me thumbs
when I'm always on my stupidiPhone and I'm not present
because I'm running around, youknow, building businesses.
I think that was the moment atwhich the penny dropped and she
was like, oh.
I see what my mum does now.
SPEAKER_00 (41:12):
And
SPEAKER_01 (41:12):
so, yeah, I feel for both of us, we've had a huge
awakening literally in the lastfew weeks that fills my heart
with so much joy and excitementand makes everything worthwhile.
SPEAKER_00 (41:22):
Yeah, I love that so much.
You mentioned aboutentrepreneurs are built
different and you said thatyou're a high achiever as well.
What do you think are some ofthe skills that makes a really
successful entrepreneursuccessful?
SPEAKER_01 (41:39):
I think...
a lot of them we've alreadydiscussed, the ability to pivot
with no real notice and not totake it personally.
I think a lot of entrepreneursdon't do that.
But I mean, one that we haven'treally talked about, I suppose,
would be a knack of seeingsomething that's needed in the
world.
And I do see that a little bitwhere people will identify,
(42:00):
well, I wanted that, so I'mgoing to create that product.
But the bit a lot of people failto execute on here is the
understanding that you cancreate an amazing product or
service, but you then have to beable to sell it.
And the selling and marketing ofit is where a lot of
entrepreneurs fail.
And that's why there's a lot of,you know, failed entrepreneurs
who fail many differentbusinesses is because they fail
(42:22):
to recognize you can have anincredible product.
It could be the world's bestproduct, but unless you can work
out how to sell it and repeatsell it where you're solving
someone's genuine problem, thenthat's where I think a lot of
people don't get it right.
And I feel that's something I'venavigated really well is like,
how do we Like I would say I'mnot a natural salesperson and
(42:44):
it's true I'm really not but Ihave had to become really good
at marketing and sales.
I've always tried to shy awayfrom them because I love
connecting with people but Idon't really like asking for the
sale.
It feels a bit icky to me andI've had to get the fuck over
myself there because if youdon't ask for the sale and you
don't get sales and you don'tfocus on selling, you can never
make any money.
(43:04):
So I think that's probably acombination of things but
definitely a very importantlever for an entrepreneur.
SPEAKER_00 (43:10):
Yeah, absolutely.
I agree with you in the salesand people connect with people.
And if you, they're kind oflike, in a way, it doesn't
matter what you're selling.
Like if you're, people buy you,right?
So it's about how do you connectwith them on their level as well
and they'll already have thatbuy-in.
(43:31):
Yeah, and it's something thatI'm learning myself through my
other business as well becauseit is a skill
SPEAKER_01 (43:37):
to have.
Oh, it's really, it makes a lotof people very awkward is the
understanding that, you know,you might solve someone's
problem but you've got to askfor the sale or you've got to
put yourself out there to getthe sale.
You've got to like literallyshow up on camera or like, you
know, invest in marketing andselling.
And that doesn't mean outsourceit to an agency, cross your
fingers and hope it's going towork because that never works.
(43:58):
It's about taking it onyourself, even if it's an agency
running it, but it's owningevery square inch of it.
And a lot of people don'tunderstand how important that
is.
And I can honestly tell you thatthe only really successful
people I've come across in any,and I've interviewed hundreds of
women on stages and on mypodcast as well.
The only, well, probably the keypiece in all of it is that
(44:20):
really successful women arereally good at getting sales and
marketing if you don't do thatyou're dead in the water
SPEAKER_00 (44:26):
yeah That's really great advice.
I'll take that on board myself.
Sorry to all the listeners right
SPEAKER_01 (44:31):
now who are like, gulp, that's the bit I hate
doing.
And honestly, if I had a dollarfor every woman who said to me,
but I just want a businesspartner who can take over that
side of the business.
And I'm like, it doesn't work.
It just literally never works.
You have to.
If you're not comfortable withlearning how to sell and market
your service or product, youneed to go and work for the man.
(44:51):
Sorry, but you do.
And that's 100% okay.
Find peace in that becausethere's, something amazing about
getting a paycheck everyfortnight that you don't need to
sell and market yourself toachieve but you have to be able
to sell and market yourself ifyou want to be any kind of
successful business person
SPEAKER_00 (45:07):
yeah such great advice I'll take that on board
for myself thank you what'sinspiring you at the moment um
to whether that's through aperson a podcast a book or
something along those lineswhat's your biggest inspiration
you did mention your daughter umoutside of that
SPEAKER_01 (45:25):
Yeah, look, I'm actually really looking up to at
the moment another coachingempire who are about a year
ahead of us.
And interestingly, I'm very muchabout tangible things that I can
see that make me excited.
I don't love loose theories.
I'm not a really big, eventhough I'm four years podcasting
(45:46):
myself, I don't I don't know ifI should mention this, but I'm
not really big on business booksand other people's podcasts.
I find loose theories of people.
That's fine.
I find loose theories of peoplewho haven't done the work
themselves.
I just can't be bothered.
But the thing that really getsto me is when I can physically
actually taste the trail ofsomebody's vapors that they've
(46:06):
just done what I need to do.
And in this case, it's anotherbusiness empire that I was able
to connect with late last year.
And my head of sales now talksto their head of sales and I
talk to the owners of that Andthey're sharing down the line
with me, you know, here's whatyou need to do to get the peer
exit for the, you know,three-year,$50 million exit
you're looking for, Lisa.
These are the numbers they want.
They want a 30% net profit andit's, you know, minimum$5
(46:29):
million a year net profit and etcetera.
Like those pieces, my God, theykeep me awake at night.
Like tangible business successstories that I can take and I
can, you know, rub it all overmy business and think, how do I
make my business emulate that?
That shit gets me juicy.
UNKNOWN (46:45):
Yeah.
SPEAKER_00 (46:45):
I love exactly what you just said then.
And it's, it's knowing a, who doI want to model?
So you found a business that ismodeling that you can model and
who is doesn't necessarily haveto be a million steps in front
of you they just have to be thatone step in front of you and I
love that you've like they'vereached out your hand of their
(47:06):
hand and and you've essentiallytaken it right where they're not
competition in a way they'rethere you can model them and you
can help each other grow and Ithink that that's such a key
lesson that we can all learn inthat it's about modeling and
then who can you actually yeahlearn from at the same time
SPEAKER_01 (47:27):
yeah and I think for me that's about paid mentoring
so I've always invested you knowhundreds of thousands of dollars
now in the last 15 years intopaid mentoring and this
particular relationship cameabout because I was in a paid
mentoring circle and I foundthis other business owner in
there and I'm no longer in thatpaid mentoring circle but we
then don't pay each other forinformation but we have an
(47:48):
exchange that's equal so thereare things that SheCom we've
nailed that they haven't nailedso we give them all of our
collateral and information andstrategies and And then there
are things that they've nailedand their revenue is way ahead
of us.
So we're going to help eachother in that space.
And I think for people listeningright now that are like, well,
where do I find my next person?
(48:09):
I think I would start lookingfor those in a paid mentoring
circle.
So that's what we offer atSheCom.
For women who want to follow inthe footsteps of people and
understand the exact strategiesthey've leveraged to get there,
come and join us in a coachingsense.
If you're not in e-commerce andyou're not a female, find your
version of that and Go and lookfor the people that you can look
(48:29):
up to because that, I believe ifI was to, you know, sum it down
to a thing that I've done that'sbeen clever in my business
journey, it's always having amentor to look up to and be
constantly evolving and learningmyself.
And, you know, my next piece isI want to, you know, probably
most likely go off this year andbecome a, you know, an AICD.
So become a company director.
(48:49):
Like if I'm going to be the CEOand build a massive company for
exit, I need to be the bestdirector of a company I can be,
even if it's my own.
And so it's constantpreparation.
professional development andlooking for the next piece of
learning that I need to unpack.
SPEAKER_00 (49:03):
So much value in that, isn't there?
Yeah.
Is there anything else, anyadvice that you want to give our
listeners today as well oranything that I haven't asked
that you were hoping that Iwould cover off that you wanted
to share as well?
SPEAKER_01 (49:17):
No, I don't think so.
We've covered some amazingtopics today.
I think just I have a tattoo.
I did say I would come back tomore tattoos on my arm.
So one more that I'll share,which I recently had done as
well, which is a saying on myarm that says, fortune favors
the brave.
And I'm such a fan of beingbrave and courageous.
And in business that is for menow, but clearly it's had
(49:40):
moments in my personal life aswell.
But I think if we can wake upevery day and think, how do I be
brave today?
Like what's courageous rightnow?
And my other favorite sayingever is, life is either a great
daring adventure or nothing atall.
SPEAKER_00 (49:55):
And
SPEAKER_01 (49:56):
those two things pretty much sum me up.
I'm all for going big or, youknow, what's the point?
SPEAKER_00 (50:02):
Yeah, absolutely.
Just jumping in head first andsee what happens.
Calculated risks.
Yeah, love it.
I thank you so much for yourtime today.
I've absolutely loved theconversation.
I've loved your energy as welland so many great insights into
everything that you've shared.
So I really appreciate it.
And yeah, looking forward toWhere SheCom
SPEAKER_01 (50:23):
goes next.
That's it.
Thanks so much.
And anyone that's interested,you can check us out on
shecom.co.co, S-H-E-C-O-M.co.
Perfect.
Thank you so much.
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