In this episode of ConvHERsations with Kristie, Kristie Clayton sits down with John Marshall, fractional CFO and founder of Series Next Solutions, to talk about the critical relationship between Integrators and CFOs—and how that partnership can drive clarity, alignment, and better business decisions.
John shares his perspective on what makes a CFO most effective: context. He explains that finance isn’t just about the numbers—it’s about understanding the story behind them. Integrators play a vital role in helping CFOs understand the unique rhythms, levers, and nuances of the business so they can provide insights that actually move the company forward.
Together, Kristie and John explore how Integrators can better support their finance partners, why industry knowledge isn’t always a prerequisite, and what it looks like to build a high-functioning leadership team where everyone plays to their strengths.
Whether you're leading ops, finance, or a growing company—this episode is a smart, honest look at how collaboration between key roles unlocks smarter strategy and stronger execution.
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