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February 17, 2025 • 73 mins
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Episode Transcript

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(00:00):
If, if your gut is not able to digest the good stuff that
you're now putting in it, right,if it's not able to break that
down, if you're not able to absorb nutrients, then whatever
you're taking is just wasted. So for instance, if you've been
eating McDonald's for years and then you decide to go healthy,

(00:20):
decide to start eating clean, when you, when you take that in,
your body is just like, holy shit, I don't know how to
process this. Where's my grease, right?
I need more sodium so I can juststart, you know, swelling up
your ankles. No, but seriously, it's you will

(00:41):
have your body will adapt and become more efficient on
breaking down those, those macronutrients, right?
But for you to speed that up, get on a cleanse.
Gotcha. Get on a.
Cleanse it makes it makes sense.And you know what, it's not a
bad idea to get on a cleanse when you've been to other

(01:01):
countries or if you went on a camping trip or eat sushi or
something like that, right? So we have a, we have a product
called Perrand. If you travel to other countries
or if you eat sushi a lot, the supplement helps breakdown
parasites, right? Helps, helps get rid of the,
the, you know, biofilm and what not of, of the actual bad stuff

(01:26):
that's that's in, you know, sushi or, or microorganisms, so
to speak, right, Just kind of dumbing it down.
We have that. We have a liver cleanse if if
you're, if you drink a lot, if you have family members.
Not that any fireman drinks too much, yeah.
Never So liver fins great even even if you don't drink.

(01:46):
Just the environmental toxins that we're exposed to over time.
Hey, let's clean out my liver. So that's, that's, that's a
great starting point. So for you, for your system to
be 110% on point and to be able to absorb these new clean
nutrients that you're putting in, get yourself clean, clean,

(02:06):
clean your system out. And then you can harness the
power of nature and supplementation so much easier
versus kind of the easiest way to to explain it is, you know,
if you have film all over the place, you have grease, you have
what not, you know, in that, that's pretty much what's in our

(02:28):
system with all the fatty foods that we're eating.
If we have, we have toxins and we have foods that have been
built up, how is how are these nutrients able to be absorbed
through that fat, through that grease, through that layer of of
toxicity, right? So strip that out.
And again, I'm trying to simplify it.

(02:49):
Yeah, strip that out. And then it's so much easier for
your body to absorb. And utilize and it's also I
mean, yeah, the relative firementoo, at the lowest freaking
level, right? Save your fucking money, right?
Because I'm assuming if you cleanse, those projects are
going to work better, right? 100% we all know supplements are
not cheap, right? So you're spending the money

(03:09):
you're motivated to get the mostout of it, right?
Yeah. So listen to Gino cleanse, take
that time, you know, and then then start your supplement
regimen, your, your, I hate to say the word diet, but your
newfound interest in trying to consume what's better for your
body, you know, yeah, that's, that's great.
And I know a lot of guys and just because of the nature of
error, scare, declines, you know, because they're like, you

(03:32):
know, but it's, it's like Gino said to like, do it smart,
right? Like we're not doing it on
shift, right? We're doing the first thing in
the morning. That's just going to help that
first morning bowel movement anyway.
It's better than that. That cup of coffee and that
smoke or that dip or whatever your nicotine choices or
whatever, whatever gets you going in the morning, right?
That's a much healthier, better way I would think. 100.

(03:53):
Percent, you know, and then now you're utilizing all that money,
you spent that hard earned money, right, to be able to
better yourself and get the mostout of those supplements.
That's it dude, that, that's the, that's the meat and
potatoes of it. Hell yeah, nail on the head.
So after your cleanse, I have maybe 4 core supplements that
I'd recommend everyone to take all athletes.

(04:15):
So we have protein you could we have the great, we have the best
pea protein that I believe available.
I'm sorry, what kind of protein?Pea, pea protein, pea.
So if you're vegetarian or vegan, 100% animal free.
So we, we, we have both sides. I didn't.
I didn't know that you get protein from peas.
Yeah, yeah. Yeah, put them in a, put these
peas in our centrifuge or depending on how it's processed,

(04:38):
water extraction and whatnot. So they spin these peas and you
get the the starches and you getthe protein.
Amazing, right? So.
So pea protein, what else? Pea protein, yeah.
All right, so you're, you're going to do away away blend or
PEA right creatine, micronized creatine, creatine has the most
research on it. Any any other supplement?

(05:03):
Right, it's been around forever.It's been around forever.
Isn't it safe? Yes, and it's safe.
You can take it forever. You can take it for two or three
months, depends on where you want to go.
Is there such a thing before we go deeper into creatine or pass
on it? Because you and I are about the
same age, right? And I remember when creatine was

(05:25):
a big deal at high school, especially like I played
football. Did you play football, right?
So especially the football guys,right?
So cell tech, I don't know if you remember that I'll be back
in the day, right to thank you. Cell tech.
By the way, I can no longer drink anything that's fruit,
fruit juice flavored because they ruined it for me because
they drank so much fruit juice. Cell tech But anyway, but I

(05:46):
remember them, right that they would tell you you need to
preload, right? Consume extra creatine for
whatever was 5-7 days. Is that a thing?
Is it really nothing? There's nothing really in the
research that shows that loadingup on 20 grams of protein for
the first five days, yeah, of the creatine, right, versus just

(06:07):
having it in your system at 5 grams every day, OK.
Or taking it with juice or something like that, right.
So yeah. We always heard you needed a
sugar right to transport it intoyour.
Bloodstream, you know a regular size rib eye has about 2 to 4G
of of creatine in it. Oh really?
OK you don't need sugar to absorb that.

(06:29):
So perfect creatine for sure. Make sure it's just creatine
only. OK.
And you said what kind of creatine?
Micronized micronized micronizedcreatine monohydrate.
And explain to the guys the micronized what that means.
Micronized means that it's broken down so fine.
It's kind of like, it's kind of like salt rock salt versus table

(06:52):
salt, right? Right.
So there are companies out therethat don't micronize their,
their creatine and it's not the same size as as rock salt, don't
get me wrong, but it causes thatscrape on stomach lining, it
causes diarrhea, it causes people to have some nausea.
So the smaller you can grind that creatine up, the easier it

(07:13):
is for your body to digest. Perfect.
So it's basically smaller creatine, easily digestible.
OK, continue. Easily digestible creatine don't
don't get it with something elselike creatine, ethyl Ester or
creatine. There's all all sorts of
different creatines out there and monohydrate's the most
studied, most effective. OK, right.

(07:33):
Don't waste your money on the all the other stuff.
That and a good pre workout and a good hydration formula.
OK, so when you talk about the pre workout, is there anything
because obviously every company under this line makes a pre
workout, right, right. Is there anything that comes
down to that pre workout that and I know obviously all, all

(07:54):
supplements and all companies are not created equal.
But is there something that whenI'm at the online shop or at the
vitamin store, whatever the casemight be, and I'm reading those
labels because I just listen to this podcast and you know, it's
like I'm going to try to educatemyself.
Is there something in those pre workouts that I should every
single time I read a certain word or certain ingredient I put

(08:15):
it right back on the shelf? Let's see artificial.
OK, interesting. So if you see something that
says made with artificial colors, OK, artificial flavors,
artificial sweeteners. Yeah, I, I would, I wouldn't say
you, you shouldn't try it, but Iwould look for something a
little bit more natural, right. And that's basically that's our

(08:39):
wheelhouse. Everything that we have
available to our customers is ofthe highest quality, most
natural product, nutrient, protein, carbohydrate, fat, all
the way down to, you know, minerals, vitamins and

(09:01):
probiotics. We buy quality ingredients and
if you're buying stuff with sucralose or if you're buying
stuff with just fluff, what we call flow agents or what we call
anti caking agents. Why?
Why do I want anti caking agent in my body?

(09:22):
Because it's easier to scoop my cream cut out, bro.
It doesn't. It doesn't.
So if I throw all these other other, you know, artificial
ingredients, these fillers, right, Your body's like, fuck am
I doing with this? How do I break this down because
I don't find this in nature. Oh yeah, yeah, I don't.
I'm not used to this. And if you look at some of the

(09:43):
stuff out there, I'm not going to slander.
Anything. Of course not.
Yeah. There's carnuba wax.
And. Don't people use that to wax
their cars? That's in dietary supplements.
Interesting. Right.
So it's one of those it's a filler or their shellac.
Why would you want to put shellac in your body?

(10:03):
I don't know, but it's in some products.
So we got to be able to read labels.
So anytime you, you're on our website or anytime you buy from
us, you're guaranteed no artificial anything beautiful,
right? So, you know, there's a lot of
companies out there that, you know, make huge amounts of, of
volume and profit and just pump that shit out.

(10:25):
But they have to use, you know, fillers and these excipients
that, you know, or they tabletize or they use dyes to
entice a certain demographic of,of the population that wants to
use this, right? So I got you.
Why would you want to drink a neon green or a neon red or a

(10:45):
neon blue pre workout after you put it in your bottle?
What? What is that natural?
Do you ever see that nature? It's because my favorite YouTube
star uses it and it's his product or it's what he
endorsed, you know, like, but that's the scariest thing about
it is it's like, hey, I'm I I want to use this one because
it's either cool, you know, quote UN quote cool or whatever,

(11:08):
whatever the situation might be on that.
So yeah, so we covered. All right, so you did all your
basic supplements right, You said the pre workout is great,
Anything else that you would? Like to work out and you know.
Especially guys on the job. Guys on the job a hydration for
a while. Oh, you know, then that's
something So you know, people listen to this are are all over

(11:30):
the country. So where you work, right, you
are in an environment where during the summertime you were a
real issue that you have to faceis fighting fire when it's 120
plus degrees outside, right? So obviously that
supplementation is probably one of the most important.

(11:50):
And I'll just tell you what I'vedone and I, I'm not saying this
is right and I'm hoping that youcan correct me if it is wrong,
right? So I always did the Pedialyte
before shift, right? And then as soon as I woke up, I
drank a Pedialyte again to get ready for my day.
Then I would do my normal fireman regiment of coffee and
all the other stuff or whatever.But that's just what I did

(12:14):
because I was told by the old timers, right?
You know, Hey, you got a, you got a pre hydrate, right?
It's, it's always one of those things.
So what's your, what's your outlook on that?
Because you talked about how important it is.
So especially for you and your supplement base, right.
Once you guys be using this. So let's just talk about what
Pedialyte or Gatorade or Powerade?

(12:35):
What, what do those things do for you?
There's a lot of different products out on the market that
you can either come in sachets, you can put it in your, you
know, your water. But let's let's get down to the
nitty gritty. The water that we drink from our
our fire station from my house is pretty much RO water reverse
osmosis. It's got nothing.

(12:56):
It's got nothing. Right.
So unless you're drinking tap water, which you know, I don't
want to be a conspiracy theorist, you're getting exposed
to chlorine or all kinds of other shit.
Fluoride when we're drinking themajority of of our our water
from basically all it is, is thewater molecule doesn't have any

(13:17):
of the the trace minerals in it.It doesn't have, it's not like
if you get spring water, mineralwater, something like that
versus RO water. Yeah, and you read those bottles
of spring where it says literally like taken from a
spring in Pennsylvania, or? Or whatever and it tastes so
good. It does.
Has it has totally different tastes.

(13:37):
But anyway, where I was going with this is that RO water shit,
reverse osmosis water, yes, you are getting the water molecule.
Yeah, getting water compound. You're getting, you know, some
you're getting cell volume. OK, but you're not getting any
type of elements that you're supposed to get like
electrolytes or what? What are our electrolytes?

(14:00):
Well, electrolytes are, you know, potassium, chloride,
sodium, magnesium, calcium, and basically as we sweat and, you
know, not to go get into too much science, but when we sweat,
we lose it's salty. It tastes like salt, right?
So, you know, it's, it's sodium and potassium.

(14:21):
Potassium's naturally salty as well, but we lose a lot in
Arizona, especially on working fires, working jobs.
I went through 4 shirts yesterday and had a, we had a,
we had a sprinkler that we had awedge, but it was hot, man.
I mean, hundred 110 plus plus our turnouts and running medical

(14:46):
calls, you know, 960 twos or we're sweating over patients in
Arizona. If you're an athlete, you're
going to sweat a lot. So what do we do?
Well, we lie on the, the, the the water fountain at the
station. When we drink that, we're
thinking that, oh man, I'm goingto hydrate up, but you're not
getting the stuff that's important to prevent muscle

(15:08):
cramping. Interesting.
Or to because it's, there's nothing in it.
It's just water, right. So you're not getting potassium,
you're not getting chloride, you're not getting, you know,
your magnesium, you're not getting your sodium.
And those are all important for just optimal health.
We have sodium, potassium pumps in our body.

(15:30):
We don't have the electrolytes from from any type of, let's say
dietary supplement because we'vealready talked about how almost
nothing or zero of, of minerals are available in an iceberg
lettuce, right? You think you're I'm, I'm going
to eat a salad. Just my lettuce has nothing in

(15:52):
it. My tomatoes has maybe some beta
carotene because it's red or lycopene.
And you're, you're not getting the, the, you know, the amount
of beta carotene that should be in there, right?
You're not getting the amount ofminerals that should be in there
because it was just, you know, formed with soil depleted land.
And then I'm going to douse it with ranch.

(16:12):
Yeah, get that film on there, man.
Yeah. Bro, I'm healthy.
Look at me. I'm.
So good. So that's why, you know, that's
why hydration is important. Like hydration formula, as you
know, talk about we have a product called Hydration Plus.
It has all all five of those electrolytes that we mentioned.
And then it has some branched chain amino acids, has some

(16:33):
glycine, has some glutamine, hassome taurine, and those those
amino acids all help with shuttling water into into cells.
OK. So not only are you getting, you
know, not only are you getting the electrolyte portion of it
like Pedialyte, but you're getting the recovery aspect of
it from your branch chain aminosand these other Minos that we're

(16:56):
putting in there for you. Amazing.
So, so in other words, Long story short, everybody,
especially on the job, right, should be used in some sort,
preferably right from you guys, right?
Because at least we know from MDPure and that it's, it's good
products, right? There's no fillers, there's no
dyes, everything else, right? But at bare minimum we should be
doing some sort of supplement for those electrolytes and

(17:17):
everything. Else right.
And then if if you want to have table salt and sugar, that's
that's the tried and true electrolyte from the military.
Right. I mean, I know a guy that
carries around a gallon of water, right?
And he puts a little bit of fucking pink Kalyan salt in
there or whatever. I remember asking him once like,
why, you know, and he he gave mea very dumbed down, mediocre

(17:37):
version of what you just explained, right?
And I'm like, oh, OK, I didn't think about that, right.
I didn't think about all the other stuff until you literally
just said it. All those minerals and
everything else, because I remember hearing in this Sherman
civilian, so not in the fire service, right, That had just RO
was fairly new, right? So this is several years ago.
And I remember he's trying to pitch it to me like, bro, you

(17:59):
need a RO at your house. It's amazing.
And his pitch to me, right, was no more kidney stones.
And I'm like, how? What do you mean no more kidney
stones? So he pitched it on the opposite
spectrum because it is literallyjust the liquid without the
minerals or anything else in it,right?
He's like, my kidneys don't haveto process anything, you know?

(18:21):
But like, it's funny, like just for the lack of information out
there, right? Especially when things are new,
right? And that's why this I feel is a
very important topic because notonly are exercises changing
every day, but supplement is changing on the by the minute,
right? And you know, more than any of
us do or whatever. But really just trying to
educate the American fire service on like how easy it is

(18:44):
to get misinformation because the guy just so and it could
have been the guy, some in the system told him that, right?
And now he's telling me, right. And if I'm the kind of guy
that's going to take everyone's word exactly how it is, I'm
going to tell the next guy, right?
And this now we're spreading misinformation over.
The yeah, the craziest thing is I've never heard of anyone

(19:05):
getting kidney stones from water.
Right? It's the other toxic shit you're
putting in your body. Bio accumulation of, you know,
XY and Z. But water, yeah.
Water. No, but.
Like I said, that was he was andthe man was hanging his hat on
it. But I mean, and they're the
they're the individuals you willcome across in the Firehouse
too, you know, same deal, because someone told them
something and it it worked with their lifestyle.

(19:28):
So now it's gospel and I'm goingto spread that that good quote,
UN quote, good word to the boys,you know, let.
Me tell you something, when I was going through the Academy, I
took this hydration formula instead of Gatorade.
Everyone was mixing up Gatorade.Everyone was mixing, you know,
half and half, half Gatorade, half water or Pedialyte or what
have you. You know, I had this, I offered
it people if they wanted to takeit great.

(19:49):
You know, again, it doesn't, it's not the best tasting thing
in the world, but I mean, it's, it's definitely palatable.
I could drink it all day long and not, not, you know, some guy
can drink pink Himalayan salt water, right?
You could drink this stuff. It's naturally flavored,
flavored with natural flavors and it has organic sweet leaf

(20:09):
stevia extract as the, as a sweet just a little bit, right?
But you're getting, you're getting your electrolytes,
you're getting your minerals, you're getting your aminos for
recovery. And I have probably maybe 2
serving. Two servings of this a day, just
because, you know, again, everything has a value to it.
If, if I, if I need 1000 milligrams of, of calcium,

(20:32):
right? Depending on what sources of, of
supplements that you're taking, you can get there really quick
or you can get there progressively, you know, in a,
in a linear manner, right? For me, I like to kind of spread
out my supplementation so I'm not getting all at once like my
multivitamin. I'll have that first thing in
the morning, but you know, I don't want to build up a a a

(20:54):
bunch of you know, I'm not goingto take 100 grams of protein at
once, right. You shouldn't take two or three
scoops of pump juice at once, which which is the pre workout
just because of you know, you you don't need it all at once.
You know, you could spread it out throughout the day.

(21:15):
I mean, to me, I, I take a scoopin the morning and then, you
know, depending on if I, if I just do cardio in the morning or
depend if I need a, a quick pickme up.
I don't drink coffee anymore. Number one, it stains my teeth
#2 it, it's very acidic inside my body.
The pump juice can take that as a coffee supplement, right,
right. To get me that, that energy.

(21:36):
So not only am I getting naturalsources of caffeine from, from
coffee beans, but we're not getting all that all the acids
and tannins from, from the actual coffee itself.
So we got the caffeine aspect natural.
We have the nitric oxide effect from the amino acids that are in
there. We have the focused effect by

(22:00):
the amino acids that are in there that, that we choose and
select and have research and information on.
Again, I'm, I don't want to justrattle off all kinds of let's
just just keep it, keep it simple.
But there's certain products outthere are certain ingredients
that make you focus better. Yeah, our vasodilators.

(22:21):
OK, you got your nitric oxide gone.
So you filled fill that pump, you have your energy and then
you know you have your antioxidant like a vitamin C in
there to help protect it all together, right.
So it's it's a full complete preworkout and you're you're

(22:41):
getting some branched chain amino acids in there as well for
the recovery aspect. Perfect.
So and it's clean. You're not going to find another
clean. You're not you will not find
anything cleaner than pump juice.
Love it. And you know our our buddy Petro
he he helped me out with that man.
Just help me out. Name it is a Hey man, you got
any more of that pump juice because it it literally took me

(23:04):
a year to to with research and development on this to Hey, I'm
using some of the stuff that other other companies are using,
but mine's clumping up a lot of pre workouts clump.
Ours doesn't. Ours doesn't a lot of pre
workers pre workouts out there are neon in color.
Ours is cloudy, cloudy white, right.

(23:26):
It's almost clear. It depends on what ingredients
are using. Do you want clean?
Do you want clean source ingredients or do you just don't
give a shit and want want to paycheap Walmart pricing for
something that hey, it might getthe job done, but what are the
what are the side effects over time?
Yeah. Or how you might get those, You
might get those kidney stones from a product like that, right,

(23:48):
Most likely because it's. Unless you mix it with RO water,
then you're good right? Yeah, yeah.
So, yeah, I mean MV Pure, we natural, better pure, that's
what it stands for. And everything that I've made
for the company is 100% clean. I know where it comes from.
We have the raw material testingon it.

(24:11):
I have specifications that I setthat hey, if it meets or exceeds
or is less, it's rejected. We have multi, multiple layers
of quality, quality control in production.
You know, every machine is broken down, cleaned, inspected
and sanitized before a product is ran on it.

(24:32):
We do multiple testing points during the production process to
make sure that the quality of the ingredient is there, that it
hasn't changed. And then when it's packaged, we
also send that out to get third party ISO 17025 certified of
accreditation. Someone else does it, not us,
right? That says, hey, here, here are

(24:54):
the results for your products. They have to meet a certain
benchmark. They have to meet specifications
in order for me to release that product into the population,
right. So if I'm launching this into
retail, if it doesn't, if it's short, you know, if it's short
creatine, yeah, if it's short potassium, I I can't release it.

(25:16):
Yeah, whatever it says on the label, you're getting at least
that or more because we always add a little bit more for
overage. OK, right.
So anything that you that you buy from NB Pure clean, you
know, the labels are right because we can back it up with C
of A So full transparency. And to be honest with you, it

(25:41):
was kind of selfishly. I made these for myself.
Yeah. I wanted the edge.
What can I use besides performance enhancing drugs to
help get me to the next level? Yeah.
I I choose to not only feed my body the fuel that it needs, but
add the correct and proper supplements to give me that

(26:04):
competitive edge. Because I don't know what the
effects have taken trend or Decaor any of the other PEDs are on,
on my health. You know, do they work 100%?
Are you going to get huge and strong, 100% How long are you
going to stay there? Yeah, not long.
And what kind of effects is it going to have for the rest of my

(26:25):
career? Exactly what is it doing?
What is it doing to my genetics?Is it altering my is it altering
my reproductive system? Yeah, right.
You got to think big picture. Hey, man, this shit, if you if
you do the Ronnie Coleman. Oh, just just some tests, just
some D ball, you know? I love his competitions.
Yeah, that's great. Then he's like, damn, my Dick

(26:46):
don't work. So they told me to take
something else or he's like, I saw, I took that, you know,
like. Yeah, so we, we all know these
guys are, are are doing it top level athletes, sure, but at
some point you got to get off and get off on these performance
enhanced drugs. And then what are you going to
use in the meantime or what are you going to do use in addition

(27:06):
to or what are you going to use to taper off right.
Dietary supplements, man. I mean, it's, it's natural.
It's something that is not goingto have negative effects on your
body over time, right? It's something that you can go
to the store and buy and insteadof, hey, I got to go to my

(27:28):
doctor to get my, my, my testosterone.
Or the biggest guy at the gym. Go to black market, get other
shit right, That's that or you know, it's, it's available and
you know, if something that you take from us, if you don't like
it, 100% money back guarantee. I'm not here to sell the
product, but I'm here to sell why?

(27:49):
What separates us from the rest of the companies out there and
why I choose to work here. Again, this is this is a source
of income for me and my family. I truly and strongly believe in
what I do here and I truly believe that we have the best
shit out there, man, because I get to hand pick it.

(28:10):
I get to hand select it. I get to see the whole process
and I set those SO PS and I set those all of our batch packets.
I, I set all of our rules and all of our and all of our, you
know, compliance that we do here.
I get to do that with you said this brain.
Other companies out there fly bynighters that sell their shit on

(28:32):
Amazon for one week or eBay and then you can't find them.
And then next thing you know, people are having strokes or
having some type of, you know, issues, kidney stones, kidney
damage, liver disease. That's not here, man.
Yeah, and this is like, you know, this is we we're talking a
lot right now about NB Pure and it's for a reason, right?
It is obviously it's a amazing company with amazing products,

(28:58):
right? But the biggest reason why this
is being talked about on this podcast, right, is because of
the man behind this company right now.
He just said he gets to pick thethe ingredients, right?
He gets to gear it, right? He came up with it because for
selfish reasons, he wanted to perform better, right?
On and off the job. So this is coming from a

(29:19):
freaking fireman, right? Who understands what our bodies
go through, right? What we're lacking, what our
diet looks like, what our sleep cycle looks like, like
everything else. You don't get that from these
other companies, right? At least not a guarantee.
We can guarantee, right? You sit down if you contact
Gino, right, he already said it before he's not here to make

(29:41):
money, right? He's here to make sure that you
have the best experience and youhave the best total overall
health. So with that said, right, the
products that he's talking aboutand everything else, it's for
the it's obviously for everybody, right, But man, you
have a company now, right that understands which is the biggest
thing on the abuse that our bodies in this exact profession

(30:02):
go through right and that's huge.
I don't know of any other company out there right now.
I'm sure there are right, but tobe able to have the opportunity
more importantly, spread the knowledge of them existing right
and then what they have to offer, but more importantly, the
benefit it has to the American Fire Service right and and how
it's geared for our bodies. It might like that's that's how
I take all this. You got it down, Steve.

(30:24):
If you're taking care of yourself physically, mentally,
hey, let's let's take care of your diet, let's take care of
you internally. Yes, right.
Internally to external. Yeah.
You've got to be able to give your body the fuel that needs in
the correct at at some point we you can dial that in.
Your body can tell. Hey, this is too much protein

(30:46):
throttle back. Hey, this is too much fat
throttle back. Hey, this is too much fiber
throttle back again. There's there's not 11 diet for
all. We're all individuals.
We, we need to listen to ourselves to figure out what's
what's the best for us. However, if you want peak
performance, you want clean performance.

(31:06):
If you want something that you you can know and trust that's
going. Hey, if I if I'm paying X amount
of dollars for this product, I want to make sure that it has
the label claim. We have third party tests that
show every lot number that we make.
Hey, this is it. And I have no problem, you know,
disclosing that information withanybody.

(31:27):
We're we're a transparent company.
That's a lot of people are not they don't they don't share the
test results because why? They probably test low.
OK. Yeah.
But you think that you're getting a value and you're
paying top dollar price and you're getting wool pulled over.
You yeah. So par performance out of it,

(31:47):
right? Or yeah, what?
Whatever, whatever it might be, right.
So Gina, we've been talking for a long time and I know I could
sit down and talk to you foreverabout supplements and what the
company has to offer. So before we get into wrapping
it up and then doing the questions for season 1, dude,
tell me like we've already talked about your company, but
please tell the listeners if they're interested in your

(32:09):
product, what's your website, how they get in contact with
you, everything. So list it out to them that way.
At the end of this podcast, I'llput in the show notes too.
So everyone has it also. But if they're interested in any
of the products, right, how do they get in contact with you?
Right. So the website is NB pure.com.
And you know, I've been talking a lot about me, developing

(32:31):
formulations, me taking products, me, You know, I don't
want to sound like I'm me, me, me.
Here we have a team of 47 folks.Right.
Yeah. So this is not a mom and pops
company. Yeah, well, actually it is one
owner. She's great.
I've been with her for 20 plus years and she's treated me so

(32:52):
well, especially transitioning from becoming a firefighter.
Yes, right. So she let me take those months
off that, you know, I had duringthe Academy.
I, I was able to work remotely, right?
But she believed in me and she wanted me to continue to grow

(33:13):
with the company and I've been with her ever since.
So Dana Pratt, lovely lady, great, great, great boss, great
company. And again, she employs and
empowers those in her company todo the best work for her
company, right? Understand.

(33:34):
Do the best work, the best ideas, best communication.
I mean, I love working here because not only do I get to use
my brain, not only do I get to to formulate and innovate and
work with some amazing people, it's that I, I really believe in
what we do here. I really do.
I mean, it's one of those thingswhere I, I don't ever go home

(33:58):
like, you know, what that was, that was a kind of shady thing
that we did or that was a shade business deal or we probably
shouldn't have used that raw material.
No, I, I go home, sleep at nightknowing that everything that we
do here is above and beyond whatany other company out there is
doing. Yeah.
Top notch. And I know just from being in

(34:21):
the industry that there are companies out there that are
just subpar at best, right? So when you, when you look for
products for me personally, not not only just for me, but for my
family, for my fire family, for my family home, when you start
reading labels, if you can't read the word, it's probably bad

(34:42):
for you. OK.
Right, Everyone knows what you know.
Vitamin C or ascorbic acid is right.
But when you get into these, youknow, phosphates, when you get
into these chemical names. Hydrochloric.
Whatever you want to put methyl.Ethyl death even though we we do

(35:04):
so I don't that was probably badmethyl cobalamin and methyl
folate. Those are the best forms of, of
B12 that you can get and folate that you get.
That's not folic acid, that's folate.
Folic acid is as a synthetic derivative of folate.
It's what all the grain and and bread manufacturers kind of take

(35:28):
out of their product in the processing and then sprinkle it
back in at the end. Interesting.
Because they know that they've just deemed void all the
nutrient, all the nutrients in that grain and they got to add
it back in because no one wants to look at a loaf of bread with
zero nutritional value. Yeah, no vitamins, no minerals.

(35:50):
How's that possible? Well, it really is when they
stripped it out and it's white, it's bleached, you know, flowers
not supposed to be like that, man.
It's supposed to be brown. Have the, have the bran from the
root to it, have the oil to it, you know, have the vitamin E
that the tocopherols from, you know, from the, the vitamin E
complex that that nature's intended.

(36:13):
But the the government allows people, manufacturers to strip
all that out and then just sprinkle it back in to make
something last on our shelf a lot longer to make it have a
more eye appeal, Right. It's more appealing to the eye.
Kids like it. Yeah, right.
But anyway. Yeah, so dude, amazing.

(36:36):
And again, Gino downplays it a little bit.
I'm going to up play it again, right, So remember right this so
this is not his company. He works for this company, but
it's still extremely rare, if not not even accessible to most
to have a guy like Gene, first of all, with the education
behind it. But most of all, he's one of us,

(36:58):
right? And not not just is he one of
us, but he's one of those go getters, right?
He's extremely aggressive, he's strong, he's smart, he knows the
job, he loves the job, he understands the taxing of the
job. So you have a company and then
access to an individual, right? That is like minded, but he's a
brother to all, right? So to me, besides everything

(37:19):
that this company has to offer between the ingredients and the
modalities and everything else, right, you have a brother that's
looking out for us, right? So please, again, not to knock
anybody else, right? Use whatever, right?
If you learned anything, I know,I know leaving this recording,
I'm going to start reading more labels because I know I lack
that on my end, right? So if you take anything away

(37:41):
from this at all, please read the labels.
But again, remember, and I'll have everything in the notes and
then I'll give Gino a chance to plug his e-mail to for his
company. Reach out to reach out to him,
right? If you have questions about what
you heard, if even if you have adebate for him, right, I'm sure
he's going to be happy to to give you the science behind it.
We only have so much time. We're already way over than what

(38:02):
we were going to do. And just remember, out of all
the great employees that work atMV Pure, we have a license
licensed dietitian. Oh, there you go.
Licensed, right? It's not just some, some guy
that, you know, hangs, hangs a, a name on, on, on his desk
saying that, yeah, I'm a nutritionist or I'm a dietitian
or I'm a lead formulator. We, we don't have titles, but we

(38:26):
don't like to use titles becausewe, we think everyone can bring
something more than just what they, what they do, right?
Copy But when you have a licensed dietitian on board,
that says a lot. It says a lot huge.
So anything with, you know, we didn't go too much in the weeds
of of, you know, the the nutrition aspect of things just

(38:48):
because that, like I said, everyone's body is different,
right. But out of all the employees
that we have here, man, Dana gives us us meeting public
safety teachers, military, fire PD, not only does is it a money
back guarantee, but you call in,you say you're with this agency

(39:08):
and you get a huge discount. She she hooks it up, man.
That's amazing right there, too.Just letting you guys know that
if anyone wants to try it and you know for something for some
reason you don't you don't like it or it doesn't agree with you.
100% money back guarantee. So what do you have to lose?
Nothing, right? Nothing.
Give it. Give it and.
You get a deep discount off it so.

(39:31):
Yeah, it's every fireman out there right now, you know, like
just there, there's no risk, right?
So not only are you getting a discount off a very good
product, but again, like you said, everyone, everyone's body
is different when everyone's taste buds are different.
Whatever the case might be, if it's just not for you, like Gino
said, right, Send it back. No harm, no foul.
Hey, let's introduce you to something else maybe that we

(39:52):
offer that could be beneficial, right?
But let's get that feedback and have that conversation.
And that's, that's something that you don't get from these
big companies, right? That customer service, right,
which is huge in the fire service and, and Gino brings
that to every aspect of his life.
So again, I can't, I can't plug enough on how good the company
is that he works for, right? But more importantly, how good

(40:12):
of a guy he is. And, and he has our interest in
mind. So remember that when you're,
when you're looking at this stuff, please reach out if guys
want to get a hold of you. What's your What's your e-mail?
It's a GENE at nbpure.com. So gene@nbpure.com and again,
everything will be in the notes of this too.
All right, So Gina, listen, in ayear or so from down the line,

(40:36):
man, I'm going to have you back on here.
We're going to do a whole notherscrap on this, right?
Because we could talk for another.
Where are we over two hours? We can talk for another two
hours, right? So I'll save the listeners for
that one. But let's let's end it for right
now, right? So we're we're on to the season
questions, right? So same questions for everyone
for Season 1. You kind of answered this in the
very beginning, but elaborate onit or or don't, whatever really

(41:00):
comes to your brain. So it's a why, right?
We ask the why for everything. We ask guys when they're trying
to get on the job, Hey, why do you want to be a fireman?
We ask them when they're promoting, Why do you want to be
an engineer, captain, whatever acase might be?
Hey, even why do you want to do a different job within the fire
service, right? We do those interviews.
That's always a question. So for you, Gene Tracy, why did
you want to be a fireman, right?What was the point where you're

(41:22):
like, OK, and I know we talked alittle bit about this, but let's
just knock it home. I felt that God had a calling
for me to not only help people internally with, with health,
right? And so we, we can get you dialed

(41:42):
in, get you healthy internally, external, right, beauty from
within or strength from within, strength with everything.
They get old adages. You are what you eat.
And it's, it's pretty true. If I eat, you know, 5 hamburgers
a day versus, you know, 5 piecesof, you know, 5 chicken breasts
or something like that, I'm going to look a lot leaner.

(42:06):
Maybe bad analogy because we're not chickens, but you know what
I mean. Yeah, Cymatics, at that point,
everyone understands what you'retrying to say.
I felt I needed to do something else.
I felt that I needed to help those who called 911 on their
worst day. For me to be able to help my

(42:27):
community with a rescue, with protecting their property, with
helping out their loved one fromhelping someone that broke down
and pushed their car on to safety.
Yeah, that's what I wanted to do.
That in the area you grew up in,right In the area I grew up.
Bam. Freaking magic right there.

(42:48):
You know, that's like that hits.Look, I I had AI, had a, I still
have a great career outside the fire service.
I just felt I had to do more. And that's the greatest thing
about you too, because I have nodoubt in my brain that you could
retire. Well, I mean, you have three
more years, so you can retire, but you could, you could end
your fire service career right now and be fine financially,

(43:11):
right? But you're not doing that for a
reason because you love the fucking job, right?
You know, and then when you got into, you got in for all the
right reasons and you just told him, right?
Like you're still in for it for the right reasons.
Like that's amazing. And I think that's the biggest
hiccup we come across. The guys that have a lot of time
on the job. It's the ones that everyone
looks up to and are successful and everything else.
It's because they still have thesame attitude you have, right?

(43:33):
It's I still remember why I got this job and I'm still actively
working towards those goals, right?
Compare the ones that are they've had enough.
It's like it's at that time, it's time to go, you know, So
dude, I love it. That's that's a great why it's
everyone has a different answer,which is the most amazing part
of that question, I think. So on on to the fire service,

(43:55):
right? So you have 17 years on the job
right now. This does not have to be a
fireman, right? But who in your life up to today
has been the most influential person in your fire service
career? It's tough one man if and we
have had a lot of great mentors,you know, but I, I will tell you

(44:16):
this, Travis Smith has probably been the most influential person
that has helped me with my career here.
OK, so go go dive deep into thatone.
I show up in orientation. I'm 28, he's 19.
He introduces himself to me to introduce myself to him.

(44:37):
This is what they wanted, the Academy.
This is pre Academy. OK.
We had to go through orientationfor the city.
Oh, I got you. OK.
Yeah, yeah. So HR stuff.
HR stuff. Yeah, I got you.
He and I were were red shirts together.
OK, like I said, I knew nothing about this job.
Yeah. All I know is I wanted to help
people, whatever capacity that may be.

(44:58):
This was something that was not only going to make me feel whole
as a person, but it was going toallow me the opportunity to have
time with my kids, 48 hours off when I'm not working.
Huge, huge. It was, it was going to let me
build some type of retirement, right?
And it's going to be something that I'm proud of, right?

(45:23):
So when I was with Travis, thoseearly days, I knew nothing, man
knew nothing. Knew this stuff in and out.
Yeah. New, new nutrition and
supplements, in and out. Had no idea about about being a
fireman. And then start talking to him.
He's telling me a story. He grew up with his dad in
Station 1. Yeah, he's a legacy.
I know who you're talking, but he's a legacy fireman.

(45:45):
He has, he has a dad, he's got uncles.
I mean his whole family is fire service.
Yeah, and I'm like, hey, man, like, I appreciate you you
letting me know what I need to do when we get out of the
Academy or what I need to do while I'm in the Academy, right?
I had not a clue if he didn't tell me, hey, nap time.

(46:08):
Don't don't page someone over the PA when they get a phone
call, right, Mr. Smith, line onewhen they're taking naps.
I would have never known that, right?
Why not just page them? They need to know.
I didn't know that they're sleeping because they got their
teeth kicked in the night before.
They're on the 48. Right.

(46:29):
So stuff like that. And then I'm like, hey man, we
just got fitted for turnouts, but what kind of socks do I
need? This looks at me like what?
You fucking knew this little 1919 year old kid.
I shouldn't say little Travis isawesome.
Yeah, yeah. What kind of socks?
Like any socks, but I don't know.
You gave me, they gave me Nomacs, they gave me boots.

(46:51):
All this protective shit for myself.
That's so green. I was so green and that's
approved socks. Bro has this word.
And that's why I, I respect him so much.
And then it's while we're in theAcademy, we, we, we outshow, we
try to outshine each other in the shadows.
What no one else is looking. And that's, that's something

(47:12):
that I think that society has just lost track of, of hey, film
me showing me giving this homeless guy a $5, you know,
bill or a sandwich or something like that.
It's garbage. You're just doing it for you're

(47:32):
doing it because you want notoriety from other people.
When you do your work in the shadows, no one sees you, you
know, And the people that know that, oh, shit, the station's
clean. Oh, shit.
The truck is detailed. Yeah.
Or my garbages are empty. You know, all things that, you
know, the new guys should be doing.

(47:53):
Yeah. Without any type of someone
tasking them to do it in their shadows.
That's what I've learned, man. And I think that just working
with Travis in those early yearsof my career, trying to outshine
each other, it made us competitive.

(48:13):
It made us. It made us want to do more than
your average boot. Yeah, right.
It built a bond between us. I was his best man at his
wedding. It's amazing.
And I had a lot of life experience before I came to the
shop. Like I said, I was 28 and he was

(48:33):
19. But I didn't take him under my
wing. He didn't take me under his.
It was mutual. It was a friendship and it was a
brotherhood. And immediately I'm like, fuck,
yeah, This is why I signed up for what I did.
Not only am I helping people, but I'm getting help from

(48:54):
others. I'm getting help from him.
I'm getting help from my crew. I've never been.
Besides sports, which is four years in high school or Little
League or Pop Warner. Before you didn't hang out with
those guys, you might have had apizza party or some shit like
that after a game or something, someone's birthday.
But so you know, Fireman allows you to build so many different

(49:19):
and dynamic relationships with people that you would have never
met but will die for you literally if the time.
Comes yeah, dude, it's, it's impactful and that you explain
that better than I've ever heardit explained for sure.
And I mean, that's it's, it's 100% true.
It's that that brotherhood is something that only we know

(49:41):
about, right? The guys on the guys and girls
on the job. That's what we know about.
But you know, the you even take sports, right, which is the
closest thing that we can kind of compare the fire service to
like a professional dialed team,right?
But even take those guys, right,Let's go old school sound call
out any current athletes. Emmett Smith, right, So one of

(50:04):
the best running backs in the world.
And this is coming from a guy that does not like the Cowboys.
I'm sorry, I'll just throw it out there.
But just because of the man is alegend, right?
Insert any rock star that you like that plays a professional
sport during practice, right? And during getting to know the
game plays or the playbook and everything else, right?

(50:25):
At no time are they stopping what they're doing, right?
To get ready for the game and teaching their backup guy how to
be better than that, right? Which is the opposite of the
fire service, right? As soon as any of us recognize
that someone is lacking in an area that we want them better
at, we will initially dropped everything we're doing to try to

(50:47):
get them up to speed, right. And we're one of the few
professions that I honestly believe, especially the good
ones, right? Like for me, a a prideful thing
for me is if if I had the opportunity to have a booter
that promotes through the entireranks and then exceeds me,
that's like the best day of my life.
I would love for someone that I taught the craft to to be my

(51:09):
fucking boss. That is the biggest compliment,
right? But even in a sports world that
that don't happen. If anything, you hear them yell
about it, right? Haters, man.
Haters, right? And we don't like, obviously we
have haters in the fire service too, but like, just the culture
of us, right? As a collective group.
That's, that's not anywhere else, you know?

(51:29):
And that's amazing, right? Because Travis could have easily
been like, fuck you, old man. Or, you know, because he's like,
whatever. Like I'm going to, I'm, I'm
going to outshine you. So yeah, it's going to be
competitive, but I'm going to becompetitive to show everyone I'm
better than you because you're bigger than me, you know?
And that wasn't the case, right?And that's not the case with us.
It's like, hey, bro, teach me this.

(51:50):
I'm going to teach you that fuck.
Yeah. You know, And then together,
collectively, we're going to be unstoppable.
Right. And again, one of those things
with the, with the brotherhood is no one likes to admit when
they're fucking wrong. No one likes to admit when they
failed. I failed my, my captain's desk.
I didn't study enough. I didn't put enough effort in to

(52:14):
talk to folks to gather tools to, for me to be successful.
Correct, Right. But I know now I failed.
I don't like the. I don't like how it tastes.
Yeah, that feeling's horrible. Right.
I don't like how I feel. Travis is on the list, man, good
for him and I'm so proud of him.And man, just just knowing where

(52:37):
he came from when he was such a small, we're all small numbers,
but where he came from at 19 years old to where he is now,
I'm proud of that man and that's.
Fucking huge. That's why he's that's why he's
tough. Top dog on my list now.
Yeah, and like I said, I mean, like if you hear some emotion in
Gino's voice, it's because it's fucking love, right?

(52:59):
That's what we have for our guys, you know, and it's just,
and again, why the fire service is so freaking great.
You know, I don't know any otherprofession that your friend,
right guy that came up with you basically beat you out on a
promotion, right. And but what did you say?
I am so fucking proud of that guy.

(53:20):
Dude. If anybody's to get it, he's
getting it. Thank God.
You know, like that's you go to accountant.
They're not going to feel like that about the guy that beats
him out for whatever the next position up from them.
You know, because I know what's going to happen is when they
start another process in the department you work for, guess
who is one of the guys that's going to help you?
Your boy Travis, along with everybody else that you tap

(53:43):
into. So it's, yeah, amazing.
So, dude, I love it. So continue talking about the
fire service. What is your favorite fire
department tradition? Being able to sit around the
kitchen table and fling as much shit as you want.
OK, that is that is my favorite thing.

(54:03):
So the kitchen table is a popular so just tell his jeans
version of why that kitchen table is sacred and your
favorite tradition. Well, I'm at a dual company
station right now, so there's eight of us meatheads and we're
all, we all think that we're like, we're hilarious.
We all can sit down and we all can relate.

(54:24):
Because we are here. Because we are here because
we're fathers, we're sons and we're badasses.
We like to think we are. But you know, we're also
individuals of of softness, right?
If I can come out and say, hey, I didn't do too well on this

(54:44):
process or I'm not doing doing too well at home, it comes out
at the table, man. Not only do big wins come out of
the table, but small wins such as admitting when you're wrong
or admitting that you need help or admitting that hey, man, I
fucked up. I I did this at home and I

(55:08):
shouldn't have. And I hurt some feelings and I
should have been better. Yeah, I'm just telling you guys
that this is what I did. This is what I need help with.
And I need your support. That kind of kitchen table,
table talk, aside from the jokesand all the stuff that we that

(55:31):
we go through on calls, it's important to be able to sit down
and and look everyone in the eyeand feel like your family.
At my house, when I come home, Icook or meals are prepared for
us. Someone's cooking.
We sit down and and we sit down as a family.

(55:54):
Yeah, family's huge. I like to, I like that same
tradition with a bunch of guys that I've either either worked
for, for with 17 years side by side or they're brand new.
Yeah. I like to be able to call them
family. I like to be able to know that

(56:15):
they would do anything for me. They would risk their life for
me. They would tell me if I'm
fucking up, have, you know, difficult conversations.
The brotherhood, the sisterhood that goes around that, that
dinner table. That's the tradition that I
like. I love it and I I wholeheartedly

(56:37):
believe 100% because that table is full of so much knowledge,
but more importantly experience.And I don't mean fire service
experience, I mean life experience.
Because you hit the nail on the head, bro.
Like I've been divorced, right? And guess what?
When I sat down and I was going through a really hard time,

(56:59):
right? Like, man, I'm moving out.
I got no money. I got, I went from a full house
to just living by myself, right?The first people I talked to
were firemen at the kitchen table, because not only were
they my family and I knew I could talk to them and they
would give me a good perspectiveback.
But the best part about it is I knew half the guys at that table

(57:20):
had been through what I've been through.
And so just having that resourceof being, bro, let me tell you
my story, right? And then you're like, Oh, shit,
I thought my stuff sucked. Like that was, how do you do it?
You know, like, and that's it's,it's amazing, right?
And like you said, that's family.
And I do the same thing that youdo at home.
And that's been from day one. You know, it's it's when, when

(57:43):
is dinner time, we stop what we're doing and we all sit down
to kitchen table and we talk andwe eat, you know, and then
obviously with kids, it's like what you do in school today.
How was your day? Summer breaks, whatever the case
might be, but that correlates tothe Firehouse.
We do the same thing. Hey, dude, what are you doing
tomorrow when we're off right, or what you do the last couple
days you're off or talking aboutcalls or talk about just life
things going on. So it is that that kitchen table

(58:06):
is freaking sacred. That's why I will always accept
that answer, but I always want to know the why because out of
all the people that say the table, so far, every single
person has had a different Y. And it's cool.
But I mean, that just shows you the multifaceted on how
important. That's one of the very important
traditions, but just how important that tradition is.
So flip side to that last question, right?

(58:29):
And we'll wrap it up. Doesn't have to do with
traditions, but solely the fire service.
So if you had, if you could snapyour fingers and magically
through no work, no recourse, nothing, something disappears
out of the fire service. So something that you wish would
just go away and it's immediate gratification.
What would that be? But most importantly, why would

(58:49):
you want to get rid of it? Let.
Me. Think on that for a second.
Here, I mean, take your time, norush.
To make go away, yeah. So something that just rubs you
the wrong way, you know, that's it could be a tactical thing

(59:13):
that the department you work fordoes, right?
It could be something that you've just noticed
generational. It could be something that used
to be a deal, right? And it's slowly coming back.
It, I mean literally anything, what bothers Gene when it comes
down to the fire service that ifyou had that magic lamp or right
that you could just erase right now and it would benefit the
department. What would that be?

(59:36):
I think we've lost track on tradition of what it means to be
a fireman, OK. And what I mean by that is when
I came up, when you came up, it was introduce yourself to

(59:57):
everybody first. Yes.
Hi, I'm Jean Tracy. Nice to meet you.
I'm your booter for your next. However.
Hey, I'm the booter here. I'm the new guy.
I'm the FNG. I I don't I don't see that
today. I don't see it.
And when I walk by a boot or when I walk by someone that I

(01:00:20):
don't know twice. Then I have to come around and
be like, hey, man, I'm Gene, Nice to meet you.
Tell me, where are you from? Who are you?
Yeah, you know, where'd you comefrom?
Or we try to coddle the new guystoo much to where it's.

(01:00:49):
Oh, you don't have to work as hard.
Oh, you don't have to work your ass off and clean because we run
so many calls. It's a rite of passage to be the
new guy. Yes, you're setting up your
success. You're setting up your
reputation. If you want to be known as a

(01:01:10):
hard worker, that's where it starts.
That's where it starts, man. And if I don't know your name,
all I know is, hey, that guy over there, you might want to
have talk with him. I don't know who he is, but you
might want to have talk with himbecause XY and Z, hey, he didn't
check off the black box. Yeah, or his air pack.

(01:01:31):
Yeah, why? Why am I coming in to, you know,
3500 PSI and we should have more.
And that was his that day. We'll have a talk with him.
Oh, well, we were busy. We're no man.
Accountability. Yes.
I don't give a shit if you're busy.
Your air is important in a fire.Yeah, and if the guy blue

(01:01:56):
Falcons me the shift prior, I'm not cool with that.
No. And the crazy, the crazy thing
about that too is like, so you'll have guys argue that
point and be like, and I understand exactly where you're
going with that. And I wholeheartedly agree.
And we are 100% on the same page.
But a guy will be like, hey, youcould be the best quote UN quote

(01:02:19):
janitor in the world, right? So the good booter that goes
around and make sure everything's clean, that does
not make you a good fireman. I agree 100%.
You're correct, it does not makeyou a good fireman, right?
You could be the best organizer cleaner, right?
You could detail the station from top to bottom.
It's the best it's ever looked in 20 plus years, right?
Doesn't mean you're a good fireman, right?
But to me what it means is you understand attention to detail,

(01:02:42):
right? You understand task oriented
jobs, right? So does empty in the trash make
you a better fireman? But no, but guess that's what
you know, that that's one of your duties and it needs to be
accomplished first thing in the morning.
Why? Because then this is silly.
Trash cans fill up, then it falls on the ground.
It's a sanitation issue. Like we're talking about a
fucking trash can, right? But that correlates to venting a
fucking roof, right? Knowing your cut sequence,

(01:03:04):
right? It's attention to freaking
detail and discipline and discipline.
Yeah. So when we coddle these guys,
like and, and and tell them like, don't worry about, we're
too busy. No, no, this is getting you
prepared, right? For this job, you know, and like
you said, it's a rite of freaking passage, but more
importantly, it's a teaching aspect and a lot of guys forget

(01:03:24):
that, you know, it's you learn something from your brooder
here. By far right and to be able to
and and again, we're not, we're not putting these guys to the
ringer. No, we have.
There is a line, you know, and we we don't cross that line,
right? And departments in the past have
right. But I don't believe there's any

(01:03:45):
department out there right now that is still crossing that
egregious line, right. But when we have a competition
with the booter on how quick they can replace a toilet bowl,
you know, or not the toilet bowl, the the toilet paper, for
example, it's because we like the guy.
He's done a good job and now it's fun, right?
And guess what? He's also having fun and
enjoying it too. You know, it's like, and that's

(01:04:06):
goes into the traditions. But again, it's, you know, you
know, there is there's traditions and there's hazing,
right? And we don't haze, but we do
have traditions and there is a difference.
And just to have the public, or not really the public, but the
fire service understand that traditions are still important,
you know, is a big deal. Right.

(01:04:28):
And being able to be able to wetdown one of her brothers or
sisters for a promotion, being able to, being able to speak
your mind and, and come from your heart and not have to worry
about, Hey, am I going to go to HR Because I said this again,
it's one of those things where Ilove this job so much, but I

(01:04:53):
also have to, you know, also have to mine your PS and QS with
people that you, you, you don't know or that, hey, if, if I, if
he doesn't pay attention to detail here, if I have to talk
to this person several times on why it's important to have your
gear ready, why it's important to have the EMS box checked off.

(01:05:16):
They should know from day one here, here's our expectations
and the why, right? But if they're not doing it, we
got to figure out why. And then if it becomes such a
concern to where, hey, you're a senior firefighter now, you got
to move it up the chain because this person's not doing what
they're supposed to be doing. Because for some reason, and I

(01:05:37):
don't want to say coddling, but it feels like there's a societal
shift towards softness. Correct.
And I'm out. And that doesn't just touch the
fire surface. That's every aspect of the our
current environment in the United States, right?
And you know, no one's going to disagree with us on that one.
And it's one of those things where if, if I can't trust a

(01:06:03):
guy, attention to detail, yes, right.
Discipline, yes. How am I going to trust him with
my life? Yeah, it's a big deal.
So being able to, you know, being able to see their
performance, being able to mentor their performance, being
able to hey, in nice words, tellyou these are your deficiencies.

(01:06:27):
This is a hard conversation thatwe're going to have.
And then for them to be like, oh, I'm taking this personal or,
oh, I'm taking this to HR because I, I feel that I
shouldn't be treated this way. Yeah, no, this, these are
traditions. These are this is the
brotherhood. I'm not going to let anything
happen to you. I want you to be successful.

(01:06:48):
Successful. I want you to be the best
version of yourself. You of yourself.
Yeah, I want you to grow, develop, and I want you to enjoy
this place just as much as I do.Yeah, why would I want anything
different? Exactly.
You know, and it's crazy too, because when it comes down to
like a lot of guys will say it like it's generational, which is

(01:07:12):
not right. So obviously every generation is
different. But when someone, someone brings
up like, hey, this generation's garbage, right?
And I'm talking like the new kids coming up 18 to 25 ish,
somewhere around there, whateverthey're calling them now, I lose
track. But they're not garbage, right?
But they're different. So I always go back to, and I
love telling us the old timers, right?

(01:07:33):
Hey, when you got on the job, right?
Especially a guy with over 25 plus years, right, who was your
senior fireman and you'll talk to someone who goes, they could
have been World War 2 vets, right?
And you listen to some of those old timers that are still
around. There's not many, right?
Or Korean War vets or something legit or whatever.
Those guys, right are the same dudes that are saying

(01:07:53):
something's wrong with this generation, right?
But those senior guys to them, we're saying the same thing.
This generation is a bunch of pussies, right?
So it's we are always going to say, oh, our generation or
whatever was the best because ofXYZ.
But it's, it's been like that throughout the entire fire
service history. Every generation does not
compare to the previous, right? You're correct, But they're

(01:08:15):
different, right? And they're different for good
reasons and bad reasons. So it's it's on us, right to
exactly what you said to make sure that they understand like,
yes, you're different mentality or learning style or whatever it
is. It's different than mine.
But our job as senior guys is tobe able to adapt.
So they do learn the information, right?
But at the same time to still instill those traditions to keep

(01:08:37):
those alive, right, because we can instill those hard nosed
traditions in the younger generation.
And you said the word if we explain the why, you know, Hey,
This is why, right? I don't understand.
Hey, Gino, I don't understand why, why do I have to clean all
the time, right? And then you just have that
simple attention to detail, right?
Conversation to them and that discipline conversation to them.

(01:08:57):
And also they're like, oh, so it's not about the toilet,
right? No, it's about the optics.
Yes, other people seeing, not just me, because I know you're
great, dude, but it's other people.
Again, you're setting your reputation up early.
It doesn't matter if you run to the phone to pick it up first,
right? But it's fun.
It doesn't matter that you take out or or sweep up or or mop it.

(01:09:21):
It does matter because it's attention to detail and
discipline, but we don't give a shit.
At the end of the day, that doesn't make you a better
fireman, but it's setting you upfor success.
Man, exactly. And it's we're not harping on
you. No, we're trying to help you.
And I think a lot of the the newer generation doesn't
understand that, but we need to do a better, better job of

(01:09:42):
explaining. The Yeah.
And I always like to try to pushas much blame on us as I can
just because it bothers us. It doesn't bother them.
They're that's all they know. So they're like whatever, you
know, like so, but it bothers usso, well, shame on us if we
don't say something to them or try to make them better.
Because I could say Firefighter Smith sucks, right?

(01:10:03):
But if I don't get a chance to tell Firefighter Smith the
freaking # like like you had said before, bro, you ain't
cutting it, man, right? And if I don't have the, the
time or the balls or whatever, or to be able to confront them
and then I still complain, shameon me because I didn't do
anything to make them better, you know?
So shame on you for just throwing shade at somebody.
You know, obviously it's different if you teach a guy

(01:10:25):
over and over, you know, there everyone's got dirt bags.
That's just how it is. You're going to run into dirt
bags, right? But I honestly believe in the
fire service just as a whole, wehave less nerve bags than most
just because our competitiveness, our how we hire
everything else, especially the department you work for.
You know, it's, it's a very difficult department to get
hired in when it comes down to the physical and the mental

(01:10:45):
aspect of it. And it it's, it's better, right?
So dude, you killed it all the way around.
That's it we have for today right now.
Is there anything that you want to end just to to close out the
episode you feel like you touched?
I know there's a lot of things you wish you touched, but you
feel like you touched the majority.
Yeah. You know, I just want, I just
want to appreciate the opportunity for, for being able

(01:11:07):
to express my personal beliefs, to be able to talk freely and be
accepted by our listeners. Hopefully again, I'm, I'm not
the subject matter expert. I have a lot of experience, a
lot of years on the job, but I know that there's always going
to be someone bigger, better, stronger, faster.

(01:11:29):
And I'm happy for him. Yes.
Exactly. That makes me want to be better
as a 45 year old man, right? So again, if you stop learning,
if you think you're the end all be all and you know everything,
you're not. Yeah, you're wrong.
You're wrong, I love it so I just want to close with that.
Beautiful dude. I couldn't have said it any

(01:11:50):
better, right? So we'll, we'll end right there,
dude. Again, thank you for your time,
right? You know, it took almost three
hours out of your day, so thank you so much.
I know you're a busy man, but again, just to reiterate, you
know, like this is for informational purposes only
guys, if you have any questions,please feel free to reach out to
myself or Gino, right? Especially if it's on the topic

(01:12:12):
of supplementations, fitness, Wellness, all that fun stuff.
But again, it's just information.
If you take one thing out of here and you can sit down at the
kitchen table and talk to the guys or share the podcast, this
is the only reason why this exists right now.
Just to share information, sharethe wealth, right?
And again, like Gino said, none of us, none of us in the fire

(01:12:32):
service are experts at anything.They're subject matter experts.
We call them that, right? They're just the guys that were
tasked to do the most research or they have the biggest passion
for that thing. One guy told said this once and
I steal it from him every singlechance I get and I give him
credit. Sean Sign said this, right?
None of us were born with the information, right?

(01:12:53):
Someone taught us. So with that said, right, learn
as much as you can, but more importantly, pass it down to the
next guy, right? That's how we learn.
That's how we get better. That's how we grow as a American
fire Service and continue to do the great job that we got.
So Gino, thank you so much, brother.
Thank you everyone for listeningand we will catch you on the
next episode.
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