How to Choose the Right Curriculum to Teach: American Red Cross vs. American Heart Association

In this episode of CPR to CEO, Dave Kotz breaks down one of the biggest decisions you'll make as a CPR instructor: Which training agency should you align with—American Red Cross or American Heart Association? Drawing on over 20 years of experience with both, Dave offers a no-nonsense, side-by-side comparison to help you make an informed choice.

Whether you're brand new to the field or a seasoned pro looking to expand your certifications, this episode provides clarity on cost, course delivery methods, reporting systems, and the all-important student experience.

You’ll Learn:

• Key differences between Red Cross and AHA instructor materials and costs
• Classroom, blended learning, review, and challenge course formats for BLS and Lay Rescuer training
• Price comparisons for certification cards, books, and blended learning
• How reporting and class management systems vary—and why Red Cross may have the edge for simplicity
• Why AHA often wins for fire departments and rescue squads (especially in challenge formats)
• What makes the Red Cross a more approachable choice for new instructors
• The truth about audience preferences—does one cert “look better” than the other?
• When and why it makes sense to teach both AHA and Red Cross
• Which organization requires feedback mannequins—and why that matters for your budget

Pro Tip: Just because you're starting with one curriculum doesn’t mean you're stuck with it. Dave shares why becoming dual-certified is the smartest long-term move for your CPR business.

Resources Mentioned:

• Laerdal QCPR Mannequins
• Preston Mannequins
• Red Cross Learning Center
• Enrollware (used by some AHA training centers)

Take Action:
If you’re just getting started, pick one curriculum that best fits your budget and comfort level. If you’re ready to scale or serve a wider range of clients—start the process of adding the second credential to your toolbox.

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💬 Got thoughts on this episode or want a breakdown on another certifying agency? Drop a comment or message Dave directly.

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🛑 Disclaimer: The insights, strategies, and stories shared on CPR to CEO are for educational and informational purposes only. We don’t guarantee wealth, business success, or life transformation by applying anything from this podcast. Your results depend on your work ethic, decisions, and unique circumstances.

Stay safe. Stay sharp. See you next time.

—Dave Jacobs Kotz