What to do when you see another "congratulations, you’ve made the list!" email.
Stephen Beach and Faustin Weber tackle one of the most common questions they get from financial advisors: are these industry awards actually worth paying for?
We break down:
• How to evaluate which awards are worth the investment vs. money grabs
• Key questions to ask before paying any licensing fees
• Smart strategies for maximizing awards once you've invested
Timestamps:
(1:31) Why the award business model threw us off at first
(3:04) The key question: will your target audience recognize this brand?
(5:18) Interviewing clients as a way to verify an award’s value
(7:09) Am I actually proud to share this award?
(8:15) Pricing structure
(9:35) Award longevity and timing considerations
(12:54) How to maximize your investment with a solid announcement plan
(17:00) Compliance considerations and SEC audit implications
#FinancialAdvisors #RIAMarketing
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