What drives affluent investors to choose one financial advisor over another?
In this episode of The Craft On Tap Podcast, Stephen Beach and Faustin Weber talk through 2025 industry research published by The Ensemble Practice and re-shared on the Nerd’s Eye View by CEO Philip Palaveev.
Important links:
- Ensemble Practice: How Investors Choose 2025: Understanding how Consumers Select a Financial Advisor
It’s packed full of good data, but we focus in on a few of the questions in particular:
- Which investors are actively shopping for new advisors
- What investors say they “start with” when looking for a new advisor
- What investors are looking for on your firm website
- The service investors value the most in an advisory firm
Go check out the full survey on the Ensemble Practice website. Some great stuff here!
Timestamps:
(0:00) Introduction: Growth marketing and investor survey data
(3:10) Who's actively shopping for advisors
(4:06) Firm size and client retention
(6:54) How investors begin their advisor search process
(9:12) Affluent investor referral patterns vs general population
(13:20) The importance of CPA and professional referral partnerships
(16:40) What information investors want on advisor websites
(17:55) The pricing transparency debate and client considerations
(22:20) Firm history and team bios important for affluent investors
(25:35) Investment philosophy and financial planning approach
(27:45) Services investors value most: comprehensive planning focus
(32:02) Marketing strategy takeaways for RIA firms
We help financial advisors reach their AUM goals through strategic marketing. Subscribe to Craft on Tap on YouTube and learn more about our services at craftimpact.com
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