Stephen Beach and Faustin Weber tackle the burning question every financial advisor asks: "Should I run paid ads to generate leads?" Spoiler alert: probably not.
In this episode, we break down:
The real reason advisors want to run paid ads (and what to focus on instead)
Why clients with $1M+ assets usually don't Google "financial advisor near me"
The case study of Pure Financial spending $10 million with Smart Asset
When paid ads actually make sense (hint: it's very specific)
How to avoid getting scammed by marketing agencies promising guaranteed leads
⏱️ Timestamps:
(0:00) Welcome & Intro
(0:40) The Real Reason Advisors Want Paid Ads
(2:29) Different Types of Paid Ads & Platforms
(6:05) The Three Types of Ads Explained
(11:00) Why $1M+ Clients Don't Google "Financial Advisor Near Me"
(14:54) Case Study: Pure Financial & Smart Asset
(18:16) High Failure Rate & Infrastructure Needed for Paid Ads
(24:15) Avoiding Marketing Agency Scams
(28:05) When Paid Ads Do Make Sense
(33:43) Paid Ads as One Element of a Holistic Strategy
(40:50) Conclusion
We've spent years and thousands of dollars testing paid ads so you don't have to. This episode will save you time, money, and frustration.
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