Building a Brand from Your True Self

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Uncover the secret to carving out your unique voice in the digital cacophony and transform your creative journey into a successful brand. We promise you'll gain insights on how to harness technology without letting it overwhelm you, and how to stay grounded amidst the relentless flow of information. If you're navigating the world as a content creator—whether through blogging, LinkedIn, or any other platform—it's vital to respect the creative ecosystem and understand the core principles of supply and demand that drive it. Our discussion emphasizes starting from your authentic self to develop a brand identity, which can eventually evolve into a strategic content approach and sustainable business model.

Explore the metaphorical anchor that secures your creative ship, guiding you through the shifting tides of digital media with confidence. We stress the importance of self-trust and building a network of like-minded creators to support your journey. In an era where having a voice is more critical than ever, digital media offers a powerful platform to make a positive impact. Whether you're an independent creator or part of a larger marketing team, understanding your brand and audience is crucial for reaching your goals. Join us as we navigate the nuances of this dynamic industry, ensuring your creative voice remains strong and purposeful.

Episode Transcript

Roxanne Teti (00:00):
As I said before, I promise I create with you.
It's all about finding yourauthentic voice.
In a world filled with noise,we have a lot of voices coming
at us, a lot of informationnotifications on your cell
phones.
It's hard to focus, but you canutilize information.
You can utilize technology toyour advantage or you can let it
become your detriment.
It's up to you.

(00:20):
You should also respect contentcreators for once in your lives
.
They're public figures as well.
If you're monetizing, you're apublic figure.
You're a content creator.
If you're on the internet,you're a content creator.
If you're posting on LinkedIn,you're a content creator.
If you have a blog, you'restill a content creator.

(00:43):
Get it together, people.
Stop putting other people downin this ecosystem.
Okay, it's the same thing Isaid before.
Supply and demand economics.
Okay, that's what this is.
This whole industry, even theauction for advertising, is all
supply and demand.
It's what dictates the CPMs allacross the different platforms.
I get a lot of questions aboutwhich platform to create on.

(01:03):
Well, guess what?
Maybe start with your authenticvoice first, like I'm doing,
and then we'll back that into abrand identity and then we can
back that into a contentstrategy and then we can back
that into a business, if youwant that, okay.
If you're already a business,you better know what your brand
identity is and who youraudience or your respective or
prospective customer is, becauseyou're're gonna have to target

(01:25):
them in those pixels.
And if you don't targetcorrectly and all you have in
your feed are a bunch of ads,they're misaligned with who your
actual audience could be orshould be or actually is.
Because somebody you've hired,like BCG, to come in and do this
work for you, or some bigconsulting firm, whatever, and
they don't know what they'redoing and you don't have the
insights and the knowledge to dothat yourself, we've got a

(01:47):
problem.
So we're not going to get intoinsights today, we're not going
to get into how algorithms worktoday.
But once you get that yourauthentic voice, that's your
anchor, okay, that's yourmooring on your boat for success
.
Okay, you're sailing and thewinds are going the opposite way
, but you're listening toeveryone else around you, all
the noise, and you know whatends up happening to people like

(02:07):
that.
They make the wrong decisions,okay, and then they quit because
their anchor is not anchored,that mooring is not secure.
Because if it was, the boatgoes like this and you're cool
the water.
The tides are changing right,the wind's changing, but
sometimes you have to have thewillingness.
So, like I said before, to adapt.
So you have to change, you haveto move locations or whatever.

(02:29):
But if you don't have youranchor as your passion, you
don't have anything because youwill quit, the swaying will
start and people are like yougotta go.
But the weather is sayingyou're fine where you are, it's
just a little bit of movement.
You move and then you flip over, you completely capsize your
entire sailboat because youlisten to all the stuff around

(02:49):
you.
The weather is not evenimplying that it's dangerous to
be there.
It's just a little bit ofmovement in the tides.
Or the tides are moving and youdon't move because you're
scared to adapt, you're scaredto change in that moment, or you
don't think it's real, youdon't trust yourself.
So if you don't trust yourself,who are you going to trust?
So that's why it's important tohave a community of people
around you creating similartypes of content, like you are.

(03:12):
It's important to have thatinternally and externally.
That's how you tap into thesefolks, like I said, that are
silenced, who are scared tospeak.
Right now, in this world, weneed to have a voice, and you
can do that through digitalmedia.
You can do that by developing anew app out there.
You can do that for real.
You can make someone's life alittle bit happier, easier, more

(03:32):
efficient.
But back to what I was sayingbefore like, there are companies
that have these integratedmarketing teams and they're
trying to target the wrongaudience.
They don't know what theirbrand is yet.
So how do you do that if youdon't start?
Which is why I'm creating withyou, and it's not easy.
I'm not going to lie to you.
It's hard.
Algorithms change every day.
That's why it's important tohave your authentic voice

(03:54):
established in your passion,because they will change, like
algorithms change.
So, yes, there's some growthhacks we'll get into, but, like,
this is not all about justgrowth hacking our way around.
This is about, like, havingyour anchor being consistent.
Okay, because once somethingchanges, who are you going to be
the algorithm?
No, you don't want to chase atrend.

(04:14):
When you try to be an algorithmor you try to be a trend,
you're not the trend.
That's not ideal.
Okay, people don't payattention to that.
You can do that later on, forsure, if you have, like, an
established audience and you'reconsistent with publishing,
that's fine, whatever, all good.
But like don't you want to bethe person that people are
sitting in a boardroom likeproducts and executives and

(04:36):
stuff at big companies andsaying, hey, we need to hear
that voice on our platform.
Where is that voice?
Let's make sure the algorithmis including that voice, is
including those SEO words, thosesearch words that people type
into YouTube because obviouslythere's an appetite for it, and
we're not in there and we'remessing up.

(04:56):
We're ruining our ownengagement internally as a
company.
So let's program our algorithmto be like this voice, because
we need more voices like that,clearly like the audience, the
world wants to hear more aboutthose people and that community.
So my big bets are always goingto be micro.
It's always been microcommunities.
It's always been newtechnologies.
Why wait for the future whenyou can create today?

(05:19):
This is your host, Roxanne Teti.
Before there was nothing.
There was always thepossibility of something.