Creative and Called is the podcast for women who know they were made for more—more purpose, more creativity, more freedom. Hosted by Marcy Gardner, a crochet artist, entrepreneur, and mom on a mission, each episode offers inspiration, strategy, and real-life stories to help you turn your creative gifts into income and impact. Whether you're stitching up plushies during nap time, dreaming of launching your own product line, or simply craving a life that feels more aligned with who you are, you're in the right place. Find Marcy’s crochet designs and resources at www.marcymade.co.
Welcome to the very first episode under our brand-new name: Creative & Called! In today’s episode, I’m sharing the heart behind the change, why I felt led to shift the direction of this podcast, and how sometimes the best thing we can do in business (and life) is pivot.
If you’ve ever felt stuck trying to force something to work the way you thought it was supposed to—or if you’ve started a project that ended up evolving into som...
Welcome to Threads of Wisdom, my mini-episode series within Simply Hooked: A Crochet Podcast. In this episode, I reflect on a powerful quote from Earl Nightingale: “You become what you think about.”
Inspired by his iconic recording, The Strangest Secret, I explore how our thoughts shape our actions, success, and overall quality of life. Just like in crochet, where each stitch builds something beautiful, our thoughts create the fabri...
It’s the final episode of my 8-part mini-series on scaling a handmade business—and today, we’re talking about the most important lesson of all: mindset.
You can have all the strategies in the world—SEO, photography, email funnels, product design—but if your beliefs, energy, and inner world aren’t aligned, you’ll hit a ceiling every time. In this episode, I’m pulling back the curtain on the internal work that’s fueled my biggest grow...
Welcome back to Simply Hooked: A Crochet Podcast! In Part 7 of my 8-part mini-series on scaling a crochet business, I’m pulling back the curtain on the tools and systems that keep my creative business moving forward—while juggling a full-time job, a toddler, and a bustling household. From Canva and Trello to Shopify, Mailchimp, and even ChatGPT, I’m sharing the platforms and processes I rely on daily to stay organized, show up cons...
In this episode, we're talking all about one of the most important tools in your creative business—your email list. Social media is fun and flashy, but it’s not always reliable. Algorithms change, accounts get hacked, and posts can get buried. But your email list? That’s yours.
Today, I’m breaking down why building an email list is one of the smartest moves you can make as a maker or creative entrepreneur—and how it gives you a dir...
Today, we’re diving into one of the most underestimated (yet powerful) elements of a successful handmade business: photography, graphics, and branding. When you're selling online, your images are everything. Before anyone clicks “buy,” they’re judging your product with their eyes—and trust me, your visual presentation matters.
In this episode, I’m sharing:✨ My go-to setup for product photography 📸 Why I ditched the lightbox and...
Welcome back to Simply Hooked: A Crochet Podcast! In this episode, we’re diving into one of the most powerful (and often overlooked) strategies for growing your crochet business—organic traffic. Imagine waking up to sales every day, not because you ran an ad, but because people found you through Pinterest, Google, or YouTube. That’s the magic of organic traffic, and it’s key to creating a sustainable business.
I’m breaking down the ...
Welcome back to my 8-part mini-series on the lessons that helped me scale my crochet business! So far, we’ve covered multiple revenue streams and SEO, and today’s episode is all about how to position your products in a way that makes them irresistible. 🧸💖
Here’s the game-changer: People don’t just buy crochet patterns or finished plushies—they buy what those things mean to them. Once I realized this, my entire approach to marketin...
Hey friends! Welcome back to Simply Hooked: A Crochet Podcast!
Today, we’re diving into part two of my 8-part series on scaling my crochet business—and we’re tackling a game-changer: SEO. If you’ve ever uploaded a product to Etsy, your website, or Pinterest and wondered, Why isn’t anyone finding this?, this episode is for you!
For years, I ignored SEO, thinking I could just "make cute things" and people would find them. Sp...
Welcome back to Simply Hooked: A Crochet Podcast! I’m your host, Marcy—a crochet artist, mom, and creative entrepreneur. Today, I’m kicking off an exciting 8-part mini-series where I’m pulling back the curtain on the biggest lessons I’ve learned while scaling my crochet business.
In Part 1, we’re diving into a game-changing strategy: multiple revenue streams. When I first started, I thought selling on Etsy was enough—but I quickly l...
Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)
What if the life and business I dream of are already within my reach—just waiting for me to see them clearly? In thisThreads of Wisdom mini-episode, I’m diving into the incredible power of imagination, inspired by the teachings of Neville Goddard.
Imagination isn’t just for dreaming—it’s the force that shapes reality. I’ll share how I use visualization to design crochet patterns, grow my business, and create a life of creativity and...
Crochet is such a fun and rewarding craft, but if you're just starting out, choosing the right yarn can feel overwhelming. With so many fibers, weights, and textures available, how do you know which one is best for your project? 🤔
In this episode, we’re breaking it all down! From the characteristics of cotton, wool, acrylic, and blended fibers to understanding yarn weights and reading labels, you’ll gain the confidence to pick the ...
Have you ever dreamed of turning your creative passion into a full-time business? That’s exactly what Heather Burns did! In this episode of Simply Hooked: A Crochet Podcast, I sit down with Heather, owner of The Knotty Sheep, a charming yarn shop in downtown Wake Forest, North Carolina.
Heather’s journey wasn’t a straight path—she left the traditional 9-to-5 world to follow her love for fiber arts, faced challenges along the way, an...
Out of 300 million possibilities, you made it. That alone is proof—you were created on purpose, for a purpose. In this episode of Simply Hooked: A Crochet Podcast, I’m sharing a message that’s been on my heart for over a year. It’s about energy, frequency, and how the way we think, feel, and show up in the world shapes our reality.
I’ll walk you through how I went from skepticism to a full-on shift in how I live and create—by unders...
Hey friends, welcome back to Simply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur—here to help you unlock your creativity through the art of crochet while embracing what makes you uniquely made.
In today’s episode, we’re diving into a book that should be on every creative entrepreneur’s reading list: The Alchemist by Paulo Coelho. This timeless novel is more than just a story—it’s a powerful gui...
In this episode, I sit down with Sarah Carney, the talented maker behind Blue Tomato Handmade, where she creates adorable felt play foods and beautifully crafted polymer clay ornaments, stitch markers, and sweater clips. As a stay-at-home mom homeschooling her two daughters, Sarah shares how she juggles family life, teaching, and running a handmade business. We talk about her creative process, the challenges of wearing multiple hat...
Hey friends, welcome back toSimply Hooked: A Crochet Podcast! I’m Marcy—crochet artist, mom, and creative entrepreneur. If you’ve ever wondered how to have a successful craft market experience, this episode is for you!
I’m sharing5 proven tips to help you sell more crochet at craft markets—from choosing theright market to crafting theperfect booth setup, selectingbest-selling products, andpricing strategies that actually work. With ...
Hi friends! It’s Marcy, and I’ve got an exciting episode for you today. I’m sharing the behind-the-scenes story of how I landed a pattern book deal with a major publisherand got my amigurumi designs featured on the cover of an international crochet magazine. And guess what? My crochet pattern book officially launches TODAY, March 7, 2025! Saying that out loud still feels surreal.
In this episode, I take you back to where it all star...
Welcome to Threads of Wisdom, a mini-episode series within Simply Hooked: A Crochet Podcast. In this episode, I explore the profound concept of the Law of Growth, inspired by Earl Shoaff’s teachings on success and personal development.
Just like planting seeds in a garden, achieving your dreams requires intention, patience, and consistent nurturing. I’ll share Shoaff’s timeless wisdom on how small, daily actions can steer you toward...
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