Overcoming The Neurosis Of Self Promotion - Alex Wain

Today’s guest is Alex Wain, a creative digital, publishing and communications wunkderkind with a runsheet a mile long. He founded the tastemaking platform So Bad So Good, taking it to a million followers on his own grit and determination. He’s been the digital marketing manager for Sydney Festival, same for the Ethics Centre, has worked with Universal Music, Rolling Stone, and was even a key part in the absolue epoch of the myspace era. And thats just scratching the surface!

Alex has a very clear vision around what digital presence needs to be to be effective, and he’s really refined his takeaways into a beautiful science. I know that creatives often struggle with the prospect of communicating who they are to the wider world, especially if we have hangups, neurosis or even straight up fear about presenting ourselves on wider platforms. 

This episode is called ‘overcoming the neurosis of self promotion’ and contains a wide range of handy takeaway you can implement as you navigate across the vast sea of white noise that is the digital landscape, and how you can make a lasting impression.