Differentiation: It's not about fitting in but standing out

“When you walk into a room, own who you are and what you’ve achieved, it’s not about fitting in, it’s about standing out.” – Ayo Abbas

In this episode of Creatives Like Us, host Angela Lyons is joined by marketing consultant and podcaster Ayo Abbas to discuss their collaboration on the upcoming Creatives Like Us networking event for creatives of colour, which will take place on February 13th, 2025. This event will feature inspiring speakers, opportunities for collaboration, and a supportive environment for networking and sharing ideas.

The conversation also explores Ayo’s work as a marketing consultant specialising in the built environment marketing for architects and engineers. Ayo shares her journey from corporate roles to running her own business, Abbas Marketing, and discusses her two podcasts, ‘The Built Environment Marketing Show’ and ‘Interchange’. Ayo is an expert on LinkedIn and believes in the power of personal branding and using the platform to showcase your work, research your industry and make meaningful connections.

She is an award-winning marketing consultant who predominately works with architects and engineers. She was named as the overall winner for the Digital Woman of the Year awards 2022. She started Abbas Marketing as she thought there was a gap in the market for practical marketing advice, particularly for SMEs. Ayo has 24 years of experience in marketing and has represented many major construction and professional services firms.

Links and Resources

Book your ticket for the Creatives Like Us event on 13th February 2025

Abbas Marketing website

The Built Environment Marketing Show

Connect with Ayo
LinkedIn: https://www.linkedin.com/in/ayoabbas/
Instagram: https://www.instagram.com/ayoabbas/
Threads: https://www.threads.net/@ayoabbas
Bluesky: https://bsky.app/profile/ayoabbas.bsky.social

The Interchange Podcast

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This podcast is hosted by Angela Lyons of Lyons Creative.

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Produced by award-winning media and marketing specialist Heather Pownall of Heather's Media Hub
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The opinions of our host and guests are their own.
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