July 7, 2025 • 30 mins
Highlighting the ways independent creators can connect with audiences and potentially monetize their work while maintaining creative control, join us this week for inspiration and practical guidance for envisioning – and manifesting – your creative potential over the next decade.
In this episode, award-winning podcaster Tricia Duffy reveals how long-term planning can transform your creative life right now.
Tricia tells Claire how her podcast, In Ten Years Time: How to Live a Creative Life, grew from personal voice recordings into a research-driven show that's garnered two awards in its first year. She explains her commitment to making creativity accessible to everyone through free planning templates, rejection trackers, and other practical tools that help listeners reimagine their creative futures.
We discuss Tricia's meticulous production process – from rigorous research of psychological journals and academic studies to working with a producer who challenges her thinking. Rather than producing weekly content, she focuses on three high-quality seasonal series per year, each exploring different aspects of creative living, such as overcoming challenges, amplifying creativity, and maintaining creative momentum.
In this episode Sam and Claire also explore practical aspects of podcast monetization, with Sam highlighting how Podcasting 2.0 features in TrueFans allow for streamlined listener support and event promotion, and discuss Netflix's entry into the podcast space, contemplating what this might mean for independent creators.
Listen to In Ten Years Time here
Find TrueFans here
Music: How It Is from Ketsa Music
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Read: Creators Blog
Recommendations: Creators Podroll
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tricia Duffy (00:06):
I create a lot of resources which go on my website
alongside the podcast, so, forexample, a 10-year planning
template, rejection tracker, allof these kind of tools that
I've created alongside.
They're all free at the pointof use as well.
I'm very, very clear that thisall must be completely
accessible to everybody,regardless of circumstances.
Claire Waite Brown (00:24):
Joana also had a comment on payments in
True Fans, saying I think one ofthe great obstacles for many
people to pay for podcasts isthe fact that you have several
steps to donate or pay for anepisode or a monthly membership.
So having a paying method onthe platform where you listen to
your podcasts is amazing.
(00:45):
Welcome to Creators from TrueFans.
I'm independent podcaster,Claire Waite Brown.
Sam Sethi (00:54):
And I'm Sam Sethi, the CEO of True Fans.
Claire Waite Brown (00:56):
Each episode , we'll chat with an independent
creator, whether a podcaster ormusician, about their creative
experiences.
Sam Sethi (01:04):
And we'll answer questions from independent
creators about the TrueFansfeatures that can help them with
discovery, interactivity andmonetization.
Claire Waite Brown (01:14):
We'll get interactive and see what our
listeners have been saying inthe comments and super comments.
Sam Sethi (01:20):
And discuss what's happening in the wider world.
That could be a benefit toindependent creators.
Claire Waite Brown (01:26):
Hi Claire, Hi Claire, Hi Sam, how are you?
Sam Sethi (01:28):
Oh, very good, Very good.
Did you melt Nearly I?
Claire Waite Brown (01:32):
actually cut my hair.
Oh, okay, that helped.
Okay, on with the show thisweek.
Our featured podcast is calledIn 10 Years Time and it's from
Tricia Duffy and myself andTricia had a little chat, so
here's that interview to tellyou a bit more about it.
(01:54):
I'm here with Tricia Duffy.
Hi, tricia, how are you?
Hello, thank you so much forhaving me.
You're very welcome.
Start by telling us, please,the name of your show and what
it's all about.
Tricia Duffy (02:07):
The name of my podcast is, In Ten Years' Time,
how to Live a Creative Life, andit's all about how we can use
long-term planning andvision-setting tools to help us
be more content in the momentand encourage everybody to live
with more creative balance.
Claire Waite Brown (02:26):
however that looks for them Very interesting
kind of up my street Indeed.
Tricia Duffy (02:33):
We are two little peas in a pod, in a podcast.
Claire Waite Brown (02:39):
So tell me why you started it.
Where does this?
Tricia Duffy (02:43):
come from.
So I made a big change in myown life to live with more
creative balance, I don't knowfour or so years ago, and I
started using this tool, this10-year planning tool, to
understand how I was going toshift the balance of my life
particularly related tocreativity, but other things as
well and after about 18 monthsor so of using this tool, I
(03:05):
wondered whether it wassomething that I could share
with other people.
They might get benefit from aswell, and I'd written a couple
of articles about it, and so Idecided to record a podcast, and
I first of all started it bywalking along the street,
recording into my phone mythoughts and ideas, and then I
would transcribe that, using,you know, an automated
technology, into a script, andthen I would sit at my desk and
(03:25):
record it into a podcast.
And I sent it to a couple offriends see what they thought.
And they were like, yeah, it'sreally really good.
And a couple of them said whatabout the whole 10 year thing?
Don't really understand that.
Why is it 10 years?
Couldn't it just be aboutcreativity?
I was like, yeah, I'm not sure.
So I went away again and leftit, and then, after about
another six months, I thought,oh, it's definitely a book.
(03:47):
It's not a podcast, it's a book.
And so you know these schemesthat you can do where you pay
like $30 or something, and itgives you a little script about
how you write a book in sixweeks if you follow their stages
.
So, first day, you say, right,what is your book about?
Why do you want to write a book?
Second day who's your person?
Who's going to read your bookabout?
Why do you want to write a book?
Second day who's your personwho's going to read your book?
Third day now you've identifiedthe person, go back to what you
(04:08):
wrote on the first day and,really, what's the book about?
So it takes you through aprocess, and I didn't write a
book in six weeks, but what Idid do was I mapped out all the
chapters of a would-be book thatwas called, in 10 Years Time,
how to Live a Creative Life, andit really brought these two
ideas together, which is, if youhave a long-term plan, you are
better able to execute and bemore aligned and more authentic
(04:29):
in the moment today, and you canallow that to help you
understand what your creativityand your learning and your
passion might be.
And so again, then I set thataside because I was doing a
master's and I was a little bitbusy and it was another six
months or so after that, so thiswhole thing took a long time to
get born.
I thought, no, it is a podcast.
(04:49):
And ha, ha, ha ha, all of thosechapter headings, those are the
titles for my podcast, and nowI know how to research them and
I can make them better.
So it made the whole thing alot more structured and my
podcast is released in seasons,with a theme for every series,
which are research-based.
So it's a solo podcast for fiveepisodes and one interview that
(05:09):
brings the whole theme together.
So that was the journey of howit came about.
Claire Waite Brown (05:14):
Yeah, and it's very practical.
You're actually giving thelistener the tools that you've
used, tools that they can use.
I'm thinking here was thatfirst book in inverted commas,
series one, and then, when youwanted to do more seasons, you
came up with new ideas.
Tricia Duffy (05:35):
So it was probably series one, two and three.
The first series was theoverall concept of in 10 years
time and how to use thosedevices, and you're right, I
create a lot of resources whichgo on my website alongside the
podcast, so, for example, a10-year planning template,
rejection tracker, all of thesekind of tools that I've created
alongside.
They're all free at the pointof use as well.
I'm very, very clear that thisall must be completely
(05:57):
accessible to everybody,regardless of circumstances.
Yeah, that was probably thefirst three.
So the first one was theoverall.
The second one was aboutchallenges that we might
overcome things like impostersyndrome and you know,
circumstantial challenges, thattype of thing and then the third
series was about amplifying ourcreativity.
So that was the first three,and probably, if I'm honest,
looking back on it, at somepoint during that third series
(06:19):
of search, I did wonder whetherI had anything else.
Maybe I'd finished the topicand that was the end of it.
But my listeners are veryengaged and they feed back to me
, and so I started to see alittle trend of DMs and emails
saying I really liked yourepisode about this.
This is my challenge, though Isthat anything you would
(06:41):
research?
And so that started to arm mewith other ideas and kind of
things that I might look into.
So that really fed my nextseries, which was all about
creative communion.
And then the fifth series, whichI've just recorded, actually is
about maintaining ourcreativity.
So how do we keep on keeping on, which is something that I was
suffering from myself, havingkind of done those four, how do
(07:01):
I keep going, how do I kind ofreframe, how do I add new
elements to it?
And likewise with mysongwriting as well.
And I'm just researching nowsix and seven simultaneously.
I'm doing them together andthey have themes of the science
of creativity.
I'm very, very interested inthis emerging theme of neuro
arts and how important it is forour cognitive function to have
(07:22):
aesthetics and music in ourlives.
And then the seventh serieswill be all about the ethics of
art.
So I will get back into thingslike money and then to kind of
freedom of expression and whenit's okay and when it's not okay
.
And they just came obviously asthe next things I need to
research.
No idea what the one after thatwill be.
Claire Waite Brown (07:43):
I was quite surprised that we were up to
seven in the first place.
Tricia Duffy (07:46):
Yeah, no one's more surprised than me.
Claire Waite Brown (07:51):
But with that and I'm going to get onto
the practicalities of podcastingnow you've already explained to
me and I can see that onceyou've got these ideas, it then
involves research, producingactual practical advice and then
resources, as you said, butalso you and I know that
generally the acts of recordingand editing and marketing
(08:14):
podcasts takes up a lot of time,and I know that you have a
consultancy business and you'rea songwriter and you're a
performer.
How do you fit all of this in?
And you're a performer, how doyou fit all of this in?
And do you have any likeprocesses or softwares or
anything that you've found thathelps with fitting everything in
?
Tricia Duffy (08:33):
Well, the main way that I fit it in is I made a
decision to only release threeseries a year.
I don't think that I could doany of the other things that I
do and that would be quite asacrifice for me if I was trying
to do a weekly drop, because,as you well know, a podcast is a
hungry mouse.
Possibly if I only didinterviews I might be able to
(08:54):
make that work, but the researchis a lot of work.
It's months of work.
That's the USP of your show.
That's the USP Exactly.
So I think it's a sacrificethat's worth making.
I mean, I would be completelyfull time, all hours, godsends,
doing this, if I didn't do it inchunked up series.
(09:14):
So each series has six episodes,five of which are research and
they're the time consuming ones,and there's one interview.
And obviously I do research myinterviews, as you do as well,
really thoroughly.
But that's a couple of hoursresearch versus days of research
.
So I script, I plow throughpsych journals and medical PhDs
and all sorts of studies.
(09:35):
I do use some AI to do somebasic research for me, so, like
I can use chat, gpt or Claude tosay can you find me three
articles in the last year aboutwhatever topic I'm interested in
, please make sure that one ofthem is written by a woman.
I ask it difficult things likethat, which it struggles with
sometimes because women areunderpublished.
(09:56):
So that simplifies it down.
It gives me a little bit of ashort list, but then you still
have to go and check thosecitations and make sure they're
accurate Because, as we know, aimakes assumptions, so you can't
rely on it 100%, but it can atleast try and cut down where you
might start looking.
And then I just start working onone episode and I have a
producer as well, and that is agreat, great valuable asset to
(10:19):
me.
Rachel, my producer works very,very part time.
She will wait until I say I'vegot the first three scripts of
the season ready, have a look,and she'll go in going.
I just don't buy this Doesn'tseem true to me.
Is there a different citationyou could?
This one feels really weak.
I think you need to back thisup with an example.
She's a journalist and acurrent affairs and a science
(10:41):
expert, very, very knowledgeable.
Her eye on it is very, very.
Claire Waite Brown (10:48):
So podcasting in general what is
one thing that excites you aboutit and what is one thing that
frustrates you about it?
Tricia Duffy (10:57):
Oh, what's exciting about it is that anyone
can create a podcast, can'tthey?
I mean, it's just absolutemagic.
I mean, I didn't know anythingabout creating a podcast and
look at me now.
I mean I've won two awards andI've been running for over a
year.
You know a mic and somerelatively basic software and a
website.
I mean, it's hundreds of pounds, it's not thousands.
(11:18):
It's really accessible.
You can do it yourself.
And I think some of thepodcasts you sort of happen upon
as you start to start lookingfor keywords when you search
podcasts as well, you do hearsome really fascinating
conversations.
So that's what really, reallyexcites me.
The difficult thing is that,like all creative industries,
the difficult thing from myperspective and it should be
(11:38):
from a human perspective, Iguess is that it's so male
dominated.
It just frustrates me that Isee kind of a couple of females
Fern and Elizabeth Day, oprah,obviously but other than that
you just don't see femalepodcasters getting the rankings
and getting the listeners.
It's just so male dominated andI know that's because there's
(11:58):
statistics that say that moremen listen to podcasts.
But these men should bechallenged to listen to female
voices and female perspectivesas well, and we need to kind of
work harder, I think, to makethem accessible to women so that
they can fit them into theirbusy lifestyles.
I mean, my podcast isspecifically 20 to 25 minutes
long so that it fits in.
You can do it on the school run, on the way home, or fit it in
(12:21):
on the shorter commute etc.
But yeah, that frustrates me.
The sexism in the creativeindustries generally frustrates
me and it frustrates me inpodcasts equally, yeah.
Claire Waite Brown (12:31):
You've talked about having a producer
and we're talking about timehere.
Your time is valuable.
Does your show receive anyfinancial?
Tricia Duffy (12:39):
support.
So I don't have any formalfinancial support from any
organisations.
The way that I make a tiny,tiny amount of money but I'm
talking a minuscule amount incomparison with the costs is
through donations.
So people can buy me a coffeeon my website.
I find that Brits don't pay forcontent.
I think there's a massiveexpectations here in the UK that
(13:00):
creative things are free.
Research is free.
Americans will be generous.
They'll send me 20 pounds oreven 30, and I'll get more.
It's not a money making scheme.
I do think that it will makemoney eventually and I'm
committed to keeping going.
I mean, I'm not doing it for themoney, by the way.
I'm doing it because I believethat everybody needs to hear
what I have to say and needs theencouragement, and I feel
(13:22):
absolutely passionate andcommitted to telling every
single person that listens to mypodcast that they are creative
and that they, in 10 years' time, can live a completely
different life life if theychoose, and that could be in any
aspect of their life, not justin creativity.
So, and I want it to be free,because I want it to be for the
NHS worker who's earning 24,000pounds and thinks they don't
have time, and I want thecorporates to pay.
(13:43):
That's where I want to get themoney, so I've done some keynote
speaking.
That's where I'd really like tobuild my income so that I can
continue to do this work forfree, so that it's accessible
for everyone, because a podcastis a medium to be accessed for
free if you've got access todevices also.
Just a huge value.
I think yeah.
Claire Waite Brown (14:02):
So I'm going to go on to the Podcasting 2.0
question now, because True Fansis a Podcasting 2.0 app and you
have said you've been inpodcasting for a year, so quite
new.
Do you know anything aboutPodcasting 2.0 or Podcasting 2.0
?
Tricia Duffy (14:20):
features.
The only thing I know about itis through you.
Are you hearing that?
I mean no, really not.
I'm sort of like blindlycarrying on with my process as
it was.
You were the person thatbrought it to my attention.
I keep doing that.
Claire Waite Brown (14:35):
One other thing that I thought about while
in conversation today was youmentioned your listeners getting
in touch with you, which isabsolutely fabulous.
On TrueFans, there is acomments option, and the only
reason that that would bedifferent to people getting in
touch with you directly is thatother people would be able to
(14:58):
see other people's comments.
So it wouldn't just be theone-to-one of one listener to
you, which they can, of course,do but you could have a comment
on the TrueFans app.
You could answer it, someonecould comment again.
So it's a bit of a kind of asocial aspect, a bit more of an
interactivity aspect.
And finally, I say this toeverybody While I've been doing
(15:19):
my research, I have beenstreaming one penny per minute
to your show for the time I'velistened.
Oh my gosh.
It's just an example.
Obviously, I listen to a lot ofshows for creators, but it's an
example of how listeners can,if they want to, set it up, that
(15:44):
they will always stream acertain amount of money to you
per minute, and then they don'tneed to think about it.
They just press play and themoney gets there.
So, from your point of view,tricia, when you claim your show
on True Fans, which is veryeasy to do.
You will have a tiny amount ofmoney in a wallet.
How exciting.
That wallet is very easy.
(16:04):
Once you get into everythingTrue Fans is doing, you can
actually withdraw money fromthat wallet to Stripe so that it
can go to your bank account andyou can use it in the real
world.
So that's just an example ofthat.
That's fantastic.
So now that I've lectured yousorry about that?
Tricia Duffy (16:22):
No, it's very interesting.
Thank you, Tricia, so much.
It's a pleasure.
Thank you for the advice aswell.
Claire Waite Brown (16:27):
You're very welcome.
Give us a quick rundown of yourcontact places please.
Tricia Duffy (16:34):
My website is in10 , that's T-E-N.
Yearstimecom in10yearstimecomwith the word 10.
On social media, I amin10yearstimeofficial on
Instagram and Facebook and I canbe emailed Trisha at
in10yearstimecom Directly.
I always love to hear frompeople and I have a music
profile as well, which is littlelaw l-o-r-e brilliant.
Claire Waite Brown (16:58):
Thank you so much.
Thank you so much.
Sam Sethi (17:01):
There's a little bit extra from Tricia at the end of
this episode of Creators, whereshe talks a bit more about her
scripting process and makingsure she doesn't sound like a
robot reading it out.
She does.
Claire Waite Brown (17:12):
This week you can easily find In Ten
Years' Time on True Fans, whereit is featured at the top of the
homepage and in the Podcasts.
We're Loving list also on thehomepage and that's something we
do for every show that wefeature here on Creators.
Sam Sethi (17:29):
And I think it's the best way of finding it.
Claire Waite Brown (17:32):
If you'd like to chat with us about your
independent podcast or yourmusic, send a comment or super
comment in True Fans to anyCreators episode by clicking on
the speech bubble icon or on thecomments tab.
Sam Sethi (17:47):
Now, claire, this week's question what have you
chosen to ask me?
Claire Waite Brown (17:55):
Well, I've come to you with my own question
this time because while I waschatting with Tricia, Tricia has
events she puts on events partof In 10 Years' Time and I know
that True Fans has a tab calledEvents.
So thinking this could beuseful.
If you're already in the app,you want to go see what events
Tricia may have spoken about,how does the podcaster put
(18:16):
something in that Events tab sopeople can find their event?
Sam Sethi (18:20):
So Tricia would have claimed her podcast and got
access to her admin dashboard,and in the admin dashboard there
will be an events tab as well,and in there she can put the
name of the event, she can putthe start time, end time, the
date, location If she puts alocation that links to a Google
map when you click on it and shecan also put in a URL to a
(18:44):
payment mechanism, maybe on herwebsite that she's got or a
third party that she uses.
So, very simply, she can thenclick publish and then that will
appear on her podcast page nextto her episodes and other
information.
Now, if she didn't have apayment mechanism let's say she
(19:04):
hasn't got a third party one ifshe leaves that field blank, we
then, as true fans, will use ourstripe back end and allow the
listener to pay for the ticketusing their credit card, so
apple pay, google pay or, if shechooses, she can toggle it and
say I'd rather receive the moneyin sats, please, and.
(19:25):
And.
So you, as a true fans user,can pay her in sats from your
wallet to her wallet for theticket.
So there's a lot of featuresalso that you can put in their
description, short descriptions.
You can put in things likekeywords, so there's lots more
you can do.
Claire Waite Brown (19:42):
So please have a little play, but events
are great more you can do soplease have a little play, but
events are great, brilliant.
So that's a link to trisha'sown site.
So that's got to be good forkind of backlinks for your
website.
Sam Sethi (19:52):
If that's what you need um bit of seo in there is
there yes, so the title, thedescription will be picked up,
and so that's very good.
Now, of course, you can havemultiple events.
So let's say, trisha's got, Idon't know, five days that she's
doing in one venue, or shemight have five days that she's
doing at five venues, and again,it doesn't really matter.
(20:13):
By setting the location you candetermine what that is.
Now the other thing that theindustry is working on is a way
to include that in your rss feedso that all apps can populate
with the event.
Now the way that's working isyou would have a single line
podcast colon events, just likeyou have many other tags within
(20:37):
podcasting 2.0, and your hostwould allow you to enter the
details.
So, again, you don't need to betechnical.
It should then be just simplyfilling in a form, clicking
publish, as you would with yourepisode, but in this case you're
publishing your event feed thatsits inside your RSS feed, and
apps like TrueFans will thenlook for that tag, look for the
(20:59):
URL and there's a list of all ofyour events, and then we will
also populate those into yourevents tab in your podcast page.
Claire Waite Brown (21:09):
That would be a super cool way to do things
.
That seems like a reallyobvious and rather useful
addition.
Sam Sethi (21:15):
It is indeed, Claire.
It's time for the fan box.
Have you heard from any of ourlisteners since the last episode
?
Claire Waite Brown (21:22):
Yes, I have.
We've heard from Clayton M Coke, whose podcast, the Cashflow
Show, was our featured podcastlast week, and Clayton said
thank you, clare Waight-Brownand True Fans for acknowledging
the importance of podcasters andpodcasting and allowing the
(21:43):
Cashflow Show podcast not soeasy for me to say to share our
views on the platform.
If you are a lover of podcastsand want to support and reward
the creators that make them,then give us a listen on True
Fans.
Very good.
Thank you so much, Clayton.
Joana P R Neves fromExhibitionistas podcast has been
(22:06):
in touch regarding the iOS appand says congrats.
I just downloaded the app andsuper thanks for putting me on
the banner and the podcasts youlove, much appreciated.
I have wrapped up my secondseason and released the last
episode yesterday in which Igather my thoughts and ethos,
but what may interest you isthat I also try to educate my
(22:29):
listeners about engagement andfinancial support in this last
episode.
So I mentioned True Fans fromthe angle of independent
podcasting, financial supportand both of you in relation to
our interview episode oncreators.
Thank you so much, Joanna.
We really appreciate that.
Sam Sethi (22:49):
Indeed, yes, no, it's great, and you know what I love
about it is one of the thingsthat podcasting two years ago
didn't have was the ability forpeople who listen to shows to
leave comments like this.
So it's so good now that it'sbecoming more mainstream, more
the norm that people go oh yeah,I'll just go onto that app and
I'll leave you a comment.
So, yes, that's great to hear.
Claire Waite Brown (23:10):
And it's lovely for all independent
podcasters to read thosecomments as well.
One other thing actually Joanaalso had a comment on payments
in True Fans, saying I think oneof the great obstacles for many
people to pay for podcasts isthe fact that you have several
steps to donate or pay for anepisode or a monthly membership.
(23:32):
So having a paying method onthe platform where you listen to
your podcasts is amazing.
Sam Sethi (23:40):
Yeah, this goes back to should we have a podcast app
and then a Patreon account or apodcast app and a memberful or a
buy me a coffee account?
And I think people are going towake up soon to the idea that
having it integrated where yourlisteners are currently
listening to your episode isprobably the best place to do
that.
Claire Waite Brown (24:00):
Yeah, brilliant, it's like comments.
If you can comment in one placeand you can add payments in one
place, then, yeah, it's goingto be so much easier for the
listener.
And that's it for our Fanbox,sam.
What do you want to talk aboutthis week from the world of
podcasting in general?
Sam Sethi (24:25):
to me was a story about Netflix getting into
podcasting.
Now I know that James and I onPodn ews Weekly Review have
talked about Netflix and theyhave some podcasts already, but
I think they're beginning tounderstand that their biggest
competitor is YouTube.
Spotify is getting into videoand, of course, podcasting 2.0
apps are getting into video aswell now, and I think Netflix,
again, podcasting 2.0 apps aregetting into video as well now,
(24:46):
and I think Netflix are going.
Hmm, the game is not aboutproviding a hit show and then
nothing.
It's about keeping people'stime and attention on your
platform so they don't drift offto someone else's platform.
I think what they're looking atnow is including podcasts as a
way of saying okay, I justwatched that film, great, I've
now seen my series.
That was wonderful.
(25:07):
Oh, I'm a bit bored.
Now I'll go and listen to musicon Spotify, or I'll flick over
to YouTube and go and watchsomething else, or I'll go to
true fans and listen tocreativity found.
So there's all these otherplaces that they could lose your
ears and eyeballs to, so whatthey're trying to do is keep you
in the walled garden of Netflix.
So, yeah, I think it'ssomething to keep an eye on.
(25:29):
I don't know.
When we talked about YouTubegetting into podcasting two or
three years ago, everyonepoo-pooed the idea oh, they
won't do anything, they'rerubbish, they'll never get there
.
Unfortunately, they are abehemoth with deep pockets and
so on.
Netflix, and of course thatmeans that they can pay top, top
(25:50):
creators to come to theirplatform.
They can generate traffic thatway and of course, that means
for us, independent podcastcreators.
We need to look at what's goingon in those closed walled
gardens as well, because it canaffect where our listeners and
our audiences as well.
Claire Waite Brown (26:07):
Now with YouTube.
However, now I did this whenthis first happened.
I do it for both of my shows.
I have my RSS feed connected toYouTube.
It's a no brainer.
I don't need to do any extrawork.
Presumably I get a little bitmore attention there.
And going back to SEO again, aswe've been talking about this
week, you know it's a big searchengine, so is that going to be
(26:28):
the same for Netflix?
Because if that were the case,then yeah, of course I have my
podcast on Netflix.
If it comes from the RSS, thenI've got nothing to lose.
Sam Sethi (26:37):
We don't know if they're going to ingest RSS.
They normally start off withdoing that, so that's how all of
them do it.
It's free access to 4 millionpodcasts.
It means that they can do thatvery quickly and very soon after
they turn that off, they thenbegin to hide it, deprecate it
once they've got enough content.
So yeah, again, I suspect thatmost independent podcast
(27:00):
creators will submit theircontent to Netflix via their RSS
feed, no extra work required.
The question is, what will it dofor you in the long run?
Will it generate any morelisteners?
Probably not.
Will it generate you anyrevenue?
Probably not.
Will it give you any more?
I don't know SEO, maybe afraction if people are looking
(27:21):
for things.
Netflix have just updated theirsearch engine inside of the
Netflix app, so you can do itnot just on title or author, but
you can do it on mood as well.
So, oh, I just fancy somethingthat's very lighthearted Now.
I don't know if that'll just befor TV and for films, or
they'll extend that, when theydo podcasting, to a wider
(27:44):
podcast.
I suspect the podcasts theywant, though, are not audio
based podcasts.
I suspect the ones they wantare video based podcasts,
because we generally listen toNetflix on our or watch Netflix,
I should say, on our TV, and soI suspect the video podcasts
that are on YouTube are the onesthey really want to come over
to Netflix.
(28:05):
So yeah, not a big thing that Ithink is going to help or
affect the independent podcastcreators, but just something to
be aware of.
Claire Waite Brown (28:13):
Yeah, no, it's interesting.
I mean, if it did happen thatway, you could at least put the
telly on, put your own show onNetflix and take a photo of it,
yes, yes and say, look, I'm onNetflix, yes, yes and that's it
for this week.
Claire, our audio is recordedand edited using a riverside and
we're hosted by our friendsbuzzsprout you can support this
(28:35):
show by streaming sats from yourtrue fans wallet or leave us a
super comment or, better still,become a monthly supporter of
this show.
Sam Sethi (28:44):
If you'd like to advertise or sponsor this show,
please email me, sam attruefansfm, for further details.
Claire Waite Brown (28:51):
You can find out more about how to use the
features of the True Fansplatform by listening to our
sister podcast Fan Zone, whichdoes include an episode on the
events tab.
And if you're keen to learnmore about Podcasting 2.0 in
general, check out mycourse-based podcast called
Podcasting 2.0 in Practice,which aims to simplify what
(29:17):
might seem to be a complex topic, but, believe me, it really is
much easier to implement thanyou might think.
Don't forget, you can keeplistening to hear more from this
episode's featured creator.
Tricia Duffy (29:32):
And then I do a rewrite and I find better
citations and references andbetter ways to bring things to
life.
And then, yeah, and then Irecord them.
I read, I read my scripts.
Obviously they are in my toneof voice.
It feels very natural and veryme.
But, yeah, I read my scripts.
Obviously they are in my toneof voice.
It feels very natural and veryme.
But, yeah, I read my scriptsand except for the interview,
which is obviously an interviewand a free-flowing conversation,
it does sound very natural yourscript.
Claire Waite Brown (29:54):
It does feel like you're just chatting to me
.
I mean, I know that you've donethe research, but it doesn't
feel like I'm reading from myscript.
Tricia Duffy (30:03):
I work really hard at that, though, because I need
to be able to say it in my toneof voice and have it feel
really natural, but it has to bebacked up.
I can't just do it off the topof my head, because I wouldn't
have to hand the quotes and thedocuments and the statistics and
the things that I need to haveto hand, so the only way I can
safely do it is to script it.
Claire Waite Brown (30:24):
Absolutely, and I like what you said about
your producer because you do notrun the risk, then, of this
being the Tricia Duffy opinionsshow.
Yeah.
I create a lot of resources which go on my website
alongside the podcast, so, forexample, a 10-year planning
template, rejection tracker, allof these kind of tools that
I've created alongside.
They're all free at the pointof use as well.
I'm very, very clear that thisall must be completely
accessible to everybody,regardless of circumstances.
Claire Waite Brown (00:24):
Joana also had a comment on payments in
True Fans, saying I think one ofthe great obstacles for many
people to pay for podcasts isthe fact that you have several
steps to donate or pay for anepisode or a monthly membership.
So having a paying method onthe platform where you listen to
your podcasts is amazing.
(00:45):
Welcome to Creators from TrueFans.
I'm independent podcaster,Claire Waite Brown.
Sam Sethi (00:54):
And I'm Sam Sethi, the CEO of True Fans.
Claire Waite Brown (00:56):
Each episode , we'll chat with an independent
creator, whether a podcaster ormusician, about their creative
experiences.
Sam Sethi (01:04):
And we'll answer questions from independent
creators about the TrueFansfeatures that can help them with
discovery, interactivity andmonetization.
Claire Waite Brown (01:14):
We'll get interactive and see what our
listeners have been saying inthe comments and super comments.
Sam Sethi (01:20):
And discuss what's happening in the wider world.
That could be a benefit toindependent creators.
Claire Waite Brown (01:26):
Hi Claire, Hi Claire, Hi Sam, how are you?
Sam Sethi (01:28):
Oh, very good, Very good.
Did you melt Nearly I?
Claire Waite Brown (01:32):
actually cut my hair.
Oh, okay, that helped.
Okay, on with the show thisweek.
Our featured podcast is calledIn 10 Years Time and it's from
Tricia Duffy and myself andTricia had a little chat, so
here's that interview to tellyou a bit more about it.
(01:54):
I'm here with Tricia Duffy.
Hi, tricia, how are you?
Hello, thank you so much forhaving me.
You're very welcome.
Start by telling us, please,the name of your show and what
it's all about.
Tricia Duffy (02:07):
The name of my podcast is, In Ten Years' Time,
how to Live a Creative Life, andit's all about how we can use
long-term planning andvision-setting tools to help us
be more content in the momentand encourage everybody to live
with more creative balance.
Claire Waite Brown (02:26):
however that looks for them Very interesting
kind of up my street Indeed.
Tricia Duffy (02:33):
We are two little peas in a pod, in a podcast.
Claire Waite Brown (02:39):
So tell me why you started it.
Where does this?
Tricia Duffy (02:43):
come from.
So I made a big change in myown life to live with more
creative balance, I don't knowfour or so years ago, and I
started using this tool, this10-year planning tool, to
understand how I was going toshift the balance of my life
particularly related tocreativity, but other things as
well and after about 18 monthsor so of using this tool, I
(03:05):
wondered whether it wassomething that I could share
with other people.
They might get benefit from aswell, and I'd written a couple
of articles about it, and so Idecided to record a podcast, and
I first of all started it bywalking along the street,
recording into my phone mythoughts and ideas, and then I
would transcribe that, using,you know, an automated
technology, into a script, andthen I would sit at my desk and
(03:25):
record it into a podcast.
And I sent it to a couple offriends see what they thought.
And they were like, yeah, it'sreally really good.
And a couple of them said whatabout the whole 10 year thing?
Don't really understand that.
Why is it 10 years?
Couldn't it just be aboutcreativity?
I was like, yeah, I'm not sure.
So I went away again and leftit, and then, after about
another six months, I thought,oh, it's definitely a book.
(03:47):
It's not a podcast, it's a book.
And so you know these schemesthat you can do where you pay
like $30 or something, and itgives you a little script about
how you write a book in sixweeks if you follow their stages
.
So, first day, you say, right,what is your book about?
Why do you want to write a book?
Second day who's your person?
Who's going to read your bookabout?
Why do you want to write a book?
Second day who's your personwho's going to read your book?
Third day now you've identifiedthe person, go back to what you
(04:08):
wrote on the first day and,really, what's the book about?
So it takes you through aprocess, and I didn't write a
book in six weeks, but what Idid do was I mapped out all the
chapters of a would-be book thatwas called, in 10 Years Time,
how to Live a Creative Life, andit really brought these two
ideas together, which is, if youhave a long-term plan, you are
better able to execute and bemore aligned and more authentic
(04:29):
in the moment today, and you canallow that to help you
understand what your creativityand your learning and your
passion might be.
And so again, then I set thataside because I was doing a
master's and I was a little bitbusy and it was another six
months or so after that, so thiswhole thing took a long time to
get born.
I thought, no, it is a podcast.
(04:49):
And ha, ha, ha ha, all of thosechapter headings, those are the
titles for my podcast, and nowI know how to research them and
I can make them better.
So it made the whole thing alot more structured and my
podcast is released in seasons,with a theme for every series,
which are research-based.
So it's a solo podcast for fiveepisodes and one interview that
(05:09):
brings the whole theme together.
So that was the journey of howit came about.
Claire Waite Brown (05:14):
Yeah, and it's very practical.
You're actually giving thelistener the tools that you've
used, tools that they can use.
I'm thinking here was thatfirst book in inverted commas,
series one, and then, when youwanted to do more seasons, you
came up with new ideas.
Tricia Duffy (05:35):
So it was probably series one, two and three.
The first series was theoverall concept of in 10 years
time and how to use thosedevices, and you're right, I
create a lot of resources whichgo on my website alongside the
podcast, so, for example, a10-year planning template,
rejection tracker, all of thesekind of tools that I've created
alongside.
They're all free at the pointof use as well.
I'm very, very clear that thisall must be completely
(05:57):
accessible to everybody,regardless of circumstances.
Yeah, that was probably thefirst three.
So the first one was theoverall.
The second one was aboutchallenges that we might
overcome things like impostersyndrome and you know,
circumstantial challenges, thattype of thing and then the third
series was about amplifying ourcreativity.
So that was the first three,and probably, if I'm honest,
looking back on it, at somepoint during that third series
(06:19):
of search, I did wonder whetherI had anything else.
Maybe I'd finished the topicand that was the end of it.
But my listeners are veryengaged and they feed back to me
, and so I started to see alittle trend of DMs and emails
saying I really liked yourepisode about this.
This is my challenge, though Isthat anything you would
(06:41):
research?
And so that started to arm mewith other ideas and kind of
things that I might look into.
So that really fed my nextseries, which was all about
creative communion.
And then the fifth series, whichI've just recorded, actually is
about maintaining ourcreativity.
So how do we keep on keeping on, which is something that I was
suffering from myself, havingkind of done those four, how do
(07:01):
I keep going, how do I kind ofreframe, how do I add new
elements to it?
And likewise with mysongwriting as well.
And I'm just researching nowsix and seven simultaneously.
I'm doing them together andthey have themes of the science
of creativity.
I'm very, very interested inthis emerging theme of neuro
arts and how important it is forour cognitive function to have
(07:22):
aesthetics and music in ourlives.
And then the seventh serieswill be all about the ethics of
art.
So I will get back into thingslike money and then to kind of
freedom of expression and whenit's okay and when it's not okay
.
And they just came obviously asthe next things I need to
research.
No idea what the one after thatwill be.
Claire Waite Brown (07:43):
I was quite surprised that we were up to
seven in the first place.
Tricia Duffy (07:46):
Yeah, no one's more surprised than me.
Claire Waite Brown (07:51):
But with that and I'm going to get onto
the practicalities of podcastingnow you've already explained to
me and I can see that onceyou've got these ideas, it then
involves research, producingactual practical advice and then
resources, as you said, butalso you and I know that
generally the acts of recordingand editing and marketing
(08:14):
podcasts takes up a lot of time,and I know that you have a
consultancy business and you'rea songwriter and you're a
performer.
How do you fit all of this in?
And you're a performer, how doyou fit all of this in?
And do you have any likeprocesses or softwares or
anything that you've found thathelps with fitting everything in
?
Tricia Duffy (08:33):
Well, the main way that I fit it in is I made a
decision to only release threeseries a year.
I don't think that I could doany of the other things that I
do and that would be quite asacrifice for me if I was trying
to do a weekly drop, because,as you well know, a podcast is a
hungry mouse.
Possibly if I only didinterviews I might be able to
(08:54):
make that work, but the researchis a lot of work.
It's months of work.
That's the USP of your show.
That's the USP Exactly.
So I think it's a sacrificethat's worth making.
I mean, I would be completelyfull time, all hours, godsends,
doing this, if I didn't do it inchunked up series.
(09:14):
So each series has six episodes,five of which are research and
they're the time consuming ones,and there's one interview.
And obviously I do research myinterviews, as you do as well,
really thoroughly.
But that's a couple of hoursresearch versus days of research
.
So I script, I plow throughpsych journals and medical PhDs
and all sorts of studies.
(09:35):
I do use some AI to do somebasic research for me, so, like
I can use chat, gpt or Claude tosay can you find me three
articles in the last year aboutwhatever topic I'm interested in
, please make sure that one ofthem is written by a woman.
I ask it difficult things likethat, which it struggles with
sometimes because women areunderpublished.
(09:56):
So that simplifies it down.
It gives me a little bit of ashort list, but then you still
have to go and check thosecitations and make sure they're
accurate Because, as we know, aimakes assumptions, so you can't
rely on it 100%, but it can atleast try and cut down where you
might start looking.
And then I just start working onone episode and I have a
producer as well, and that is agreat, great valuable asset to
(10:19):
me.
Rachel, my producer works very,very part time.
She will wait until I say I'vegot the first three scripts of
the season ready, have a look,and she'll go in going.
I just don't buy this Doesn'tseem true to me.
Is there a different citationyou could?
This one feels really weak.
I think you need to back thisup with an example.
She's a journalist and acurrent affairs and a science
(10:41):
expert, very, very knowledgeable.
Her eye on it is very, very.
Claire Waite Brown (10:48):
So podcasting in general what is
one thing that excites you aboutit and what is one thing that
frustrates you about it?
Tricia Duffy (10:57):
Oh, what's exciting about it is that anyone
can create a podcast, can'tthey?
I mean, it's just absolutemagic.
I mean, I didn't know anythingabout creating a podcast and
look at me now.
I mean I've won two awards andI've been running for over a
year.
You know a mic and somerelatively basic software and a
website.
I mean, it's hundreds of pounds, it's not thousands.
(11:18):
It's really accessible.
You can do it yourself.
And I think some of thepodcasts you sort of happen upon
as you start to start lookingfor keywords when you search
podcasts as well, you do hearsome really fascinating
conversations.
So that's what really, reallyexcites me.
The difficult thing is that,like all creative industries,
the difficult thing from myperspective and it should be
(11:38):
from a human perspective, Iguess is that it's so male
dominated.
It just frustrates me that Isee kind of a couple of females
Fern and Elizabeth Day, oprah,obviously but other than that
you just don't see femalepodcasters getting the rankings
and getting the listeners.
It's just so male dominated andI know that's because there's
(11:58):
statistics that say that moremen listen to podcasts.
But these men should bechallenged to listen to female
voices and female perspectivesas well, and we need to kind of
work harder, I think, to makethem accessible to women so that
they can fit them into theirbusy lifestyles.
I mean, my podcast isspecifically 20 to 25 minutes
long so that it fits in.
You can do it on the school run, on the way home, or fit it in
(12:21):
on the shorter commute etc.
But yeah, that frustrates me.
The sexism in the creativeindustries generally frustrates
me and it frustrates me inpodcasts equally, yeah.
Claire Waite Brown (12:31):
You've talked about having a producer
and we're talking about timehere.
Your time is valuable.
Does your show receive anyfinancial?
Tricia Duffy (12:39):
support.
So I don't have any formalfinancial support from any
organisations.
The way that I make a tiny,tiny amount of money but I'm
talking a minuscule amount incomparison with the costs is
through donations.
So people can buy me a coffeeon my website.
I find that Brits don't pay forcontent.
I think there's a massiveexpectations here in the UK that
(13:00):
creative things are free.
Research is free.
Americans will be generous.
They'll send me 20 pounds oreven 30, and I'll get more.
It's not a money making scheme.
I do think that it will makemoney eventually and I'm
committed to keeping going.
I mean, I'm not doing it for themoney, by the way.
I'm doing it because I believethat everybody needs to hear
what I have to say and needs theencouragement, and I feel
(13:22):
absolutely passionate andcommitted to telling every
single person that listens to mypodcast that they are creative
and that they, in 10 years' time, can live a completely
different life life if theychoose, and that could be in any
aspect of their life, not justin creativity.
So, and I want it to be free,because I want it to be for the
NHS worker who's earning 24,000pounds and thinks they don't
have time, and I want thecorporates to pay.
(13:43):
That's where I want to get themoney, so I've done some keynote
speaking.
That's where I'd really like tobuild my income so that I can
continue to do this work forfree, so that it's accessible
for everyone, because a podcastis a medium to be accessed for
free if you've got access todevices also.
Just a huge value.
I think yeah.
Claire Waite Brown (14:02):
So I'm going to go on to the Podcasting 2.0
question now, because True Fansis a Podcasting 2.0 app and you
have said you've been inpodcasting for a year, so quite
new.
Do you know anything aboutPodcasting 2.0 or Podcasting 2.0
?
Tricia Duffy (14:20):
features.
The only thing I know about itis through you.
Are you hearing that?
I mean no, really not.
I'm sort of like blindlycarrying on with my process as
it was.
You were the person thatbrought it to my attention.
I keep doing that.
Claire Waite Brown (14:35):
One other thing that I thought about while
in conversation today was youmentioned your listeners getting
in touch with you, which isabsolutely fabulous.
On TrueFans, there is acomments option, and the only
reason that that would bedifferent to people getting in
touch with you directly is thatother people would be able to
(14:58):
see other people's comments.
So it wouldn't just be theone-to-one of one listener to
you, which they can, of course,do but you could have a comment
on the TrueFans app.
You could answer it, someonecould comment again.
So it's a bit of a kind of asocial aspect, a bit more of an
interactivity aspect.
And finally, I say this toeverybody While I've been doing
(15:19):
my research, I have beenstreaming one penny per minute
to your show for the time I'velistened.
Oh my gosh.
It's just an example.
Obviously, I listen to a lot ofshows for creators, but it's an
example of how listeners can,if they want to, set it up, that
(15:44):
they will always stream acertain amount of money to you
per minute, and then they don'tneed to think about it.
They just press play and themoney gets there.
So, from your point of view,tricia, when you claim your show
on True Fans, which is veryeasy to do.
You will have a tiny amount ofmoney in a wallet.
How exciting.
That wallet is very easy.
(16:04):
Once you get into everythingTrue Fans is doing, you can
actually withdraw money fromthat wallet to Stripe so that it
can go to your bank account andyou can use it in the real
world.
So that's just an example ofthat.
That's fantastic.
So now that I've lectured yousorry about that?
Tricia Duffy (16:22):
No, it's very interesting.
Thank you, Tricia, so much.
It's a pleasure.
Thank you for the advice aswell.
Claire Waite Brown (16:27):
You're very welcome.
Give us a quick rundown of yourcontact places please.
Tricia Duffy (16:34):
My website is in10 , that's T-E-N.
Yearstimecom in10yearstimecomwith the word 10.
On social media, I amin10yearstimeofficial on
Instagram and Facebook and I canbe emailed Trisha at
in10yearstimecom Directly.
I always love to hear frompeople and I have a music
profile as well, which is littlelaw l-o-r-e brilliant.
Claire Waite Brown (16:58):
Thank you so much.
Thank you so much.
Sam Sethi (17:01):
There's a little bit extra from Tricia at the end of
this episode of Creators, whereshe talks a bit more about her
scripting process and makingsure she doesn't sound like a
robot reading it out.
She does.
Claire Waite Brown (17:12):
This week you can easily find In Ten
Years' Time on True Fans, whereit is featured at the top of the
homepage and in the Podcasts.
We're Loving list also on thehomepage and that's something we
do for every show that wefeature here on Creators.
Sam Sethi (17:29):
And I think it's the best way of finding it.
Claire Waite Brown (17:32):
If you'd like to chat with us about your
independent podcast or yourmusic, send a comment or super
comment in True Fans to anyCreators episode by clicking on
the speech bubble icon or on thecomments tab.
Sam Sethi (17:47):
Now, claire, this week's question what have you
chosen to ask me?
Claire Waite Brown (17:55):
Well, I've come to you with my own question
this time because while I waschatting with Tricia, Tricia has
events she puts on events partof In 10 Years' Time and I know
that True Fans has a tab calledEvents.
So thinking this could beuseful.
If you're already in the app,you want to go see what events
Tricia may have spoken about,how does the podcaster put
(18:16):
something in that Events tab sopeople can find their event?
Sam Sethi (18:20):
So Tricia would have claimed her podcast and got
access to her admin dashboard,and in the admin dashboard there
will be an events tab as well,and in there she can put the
name of the event, she can putthe start time, end time, the
date, location If she puts alocation that links to a Google
map when you click on it and shecan also put in a URL to a
(18:44):
payment mechanism, maybe on herwebsite that she's got or a
third party that she uses.
So, very simply, she can thenclick publish and then that will
appear on her podcast page nextto her episodes and other
information.
Now, if she didn't have apayment mechanism let's say she
(19:04):
hasn't got a third party one ifshe leaves that field blank, we
then, as true fans, will use ourstripe back end and allow the
listener to pay for the ticketusing their credit card, so
apple pay, google pay or, if shechooses, she can toggle it and
say I'd rather receive the moneyin sats, please, and.
(19:25):
And.
So you, as a true fans user,can pay her in sats from your
wallet to her wallet for theticket.
So there's a lot of featuresalso that you can put in their
description, short descriptions.
You can put in things likekeywords, so there's lots more
you can do.
Claire Waite Brown (19:42):
So please have a little play, but events
are great more you can do soplease have a little play, but
events are great, brilliant.
So that's a link to trisha'sown site.
So that's got to be good forkind of backlinks for your
website.
Sam Sethi (19:52):
If that's what you need um bit of seo in there is
there yes, so the title, thedescription will be picked up,
and so that's very good.
Now, of course, you can havemultiple events.
So let's say, trisha's got, Idon't know, five days that she's
doing in one venue, or shemight have five days that she's
doing at five venues, and again,it doesn't really matter.
(20:13):
By setting the location you candetermine what that is.
Now the other thing that theindustry is working on is a way
to include that in your rss feedso that all apps can populate
with the event.
Now the way that's working isyou would have a single line
podcast colon events, just likeyou have many other tags within
(20:37):
podcasting 2.0, and your hostwould allow you to enter the
details.
So, again, you don't need to betechnical.
It should then be just simplyfilling in a form, clicking
publish, as you would with yourepisode, but in this case you're
publishing your event feed thatsits inside your RSS feed, and
apps like TrueFans will thenlook for that tag, look for the
(20:59):
URL and there's a list of all ofyour events, and then we will
also populate those into yourevents tab in your podcast page.
Claire Waite Brown (21:09):
That would be a super cool way to do things
.
That seems like a reallyobvious and rather useful
addition.
Sam Sethi (21:15):
It is indeed, Claire.
It's time for the fan box.
Have you heard from any of ourlisteners since the last episode
?
Claire Waite Brown (21:22):
Yes, I have.
We've heard from Clayton M Coke, whose podcast, the Cashflow
Show, was our featured podcastlast week, and Clayton said
thank you, clare Waight-Brownand True Fans for acknowledging
the importance of podcasters andpodcasting and allowing the
(21:43):
Cashflow Show podcast not soeasy for me to say to share our
views on the platform.
If you are a lover of podcastsand want to support and reward
the creators that make them,then give us a listen on True
Fans.
Very good.
Thank you so much, Clayton.
Joana P R Neves fromExhibitionistas podcast has been
(22:06):
in touch regarding the iOS appand says congrats.
I just downloaded the app andsuper thanks for putting me on
the banner and the podcasts youlove, much appreciated.
I have wrapped up my secondseason and released the last
episode yesterday in which Igather my thoughts and ethos,
but what may interest you isthat I also try to educate my
(22:29):
listeners about engagement andfinancial support in this last
episode.
So I mentioned True Fans fromthe angle of independent
podcasting, financial supportand both of you in relation to
our interview episode oncreators.
Thank you so much, Joanna.
We really appreciate that.
Sam Sethi (22:49):
Indeed, yes, no, it's great, and you know what I love
about it is one of the thingsthat podcasting two years ago
didn't have was the ability forpeople who listen to shows to
leave comments like this.
So it's so good now that it'sbecoming more mainstream, more
the norm that people go oh yeah,I'll just go onto that app and
I'll leave you a comment.
So, yes, that's great to hear.
Claire Waite Brown (23:10):
And it's lovely for all independent
podcasters to read thosecomments as well.
One other thing actually Joanaalso had a comment on payments
in True Fans, saying I think oneof the great obstacles for many
people to pay for podcasts isthe fact that you have several
steps to donate or pay for anepisode or a monthly membership.
(23:32):
So having a paying method onthe platform where you listen to
your podcasts is amazing.
Sam Sethi (23:40):
Yeah, this goes back to should we have a podcast app
and then a Patreon account or apodcast app and a memberful or a
buy me a coffee account?
And I think people are going towake up soon to the idea that
having it integrated where yourlisteners are currently
listening to your episode isprobably the best place to do
that.
Claire Waite Brown (24:00):
Yeah, brilliant, it's like comments.
If you can comment in one placeand you can add payments in one
place, then, yeah, it's goingto be so much easier for the
listener.
And that's it for our Fanbox,sam.
What do you want to talk aboutthis week from the world of
podcasting in general?
Sam Sethi (24:25):
to me was a story about Netflix getting into
podcasting.
Now I know that James and I onPodn ews Weekly Review have
talked about Netflix and theyhave some podcasts already, but
I think they're beginning tounderstand that their biggest
competitor is YouTube.
Spotify is getting into videoand, of course, podcasting 2.0
apps are getting into video aswell now, and I think Netflix,
again, podcasting 2.0 apps aregetting into video as well now,
(24:46):
and I think Netflix are going.
Hmm, the game is not aboutproviding a hit show and then
nothing.
It's about keeping people'stime and attention on your
platform so they don't drift offto someone else's platform.
I think what they're looking atnow is including podcasts as a
way of saying okay, I justwatched that film, great, I've
now seen my series.
That was wonderful.
(25:07):
Oh, I'm a bit bored.
Now I'll go and listen to musicon Spotify, or I'll flick over
to YouTube and go and watchsomething else, or I'll go to
true fans and listen tocreativity found.
So there's all these otherplaces that they could lose your
ears and eyeballs to, so whatthey're trying to do is keep you
in the walled garden of Netflix.
So, yeah, I think it'ssomething to keep an eye on.
(25:29):
I don't know.
When we talked about YouTubegetting into podcasting two or
three years ago, everyonepoo-pooed the idea oh, they
won't do anything, they'rerubbish, they'll never get there
.
Unfortunately, they are abehemoth with deep pockets and
so on.
Netflix, and of course thatmeans that they can pay top, top
(25:50):
creators to come to theirplatform.
They can generate traffic thatway and of course, that means
for us, independent podcastcreators.
We need to look at what's goingon in those closed walled
gardens as well, because it canaffect where our listeners and
our audiences as well.
Claire Waite Brown (26:07):
Now with YouTube.
However, now I did this whenthis first happened.
I do it for both of my shows.
I have my RSS feed connected toYouTube.
It's a no brainer.
I don't need to do any extrawork.
Presumably I get a little bitmore attention there.
And going back to SEO again, aswe've been talking about this
week, you know it's a big searchengine, so is that going to be
(26:28):
the same for Netflix?
Because if that were the case,then yeah, of course I have my
podcast on Netflix.
If it comes from the RSS, thenI've got nothing to lose.
Sam Sethi (26:37):
We don't know if they're going to ingest RSS.
They normally start off withdoing that, so that's how all of
them do it.
It's free access to 4 millionpodcasts.
It means that they can do thatvery quickly and very soon after
they turn that off, they thenbegin to hide it, deprecate it
once they've got enough content.
So yeah, again, I suspect thatmost independent podcast
(27:00):
creators will submit theircontent to Netflix via their RSS
feed, no extra work required.
The question is, what will it dofor you in the long run?
Will it generate any morelisteners?
Probably not.
Will it generate you anyrevenue?
Probably not.
Will it give you any more?
I don't know SEO, maybe afraction if people are looking
(27:21):
for things.
Netflix have just updated theirsearch engine inside of the
Netflix app, so you can do itnot just on title or author, but
you can do it on mood as well.
So, oh, I just fancy somethingthat's very lighthearted Now.
I don't know if that'll just befor TV and for films, or
they'll extend that, when theydo podcasting, to a wider
(27:44):
podcast.
I suspect the podcasts theywant, though, are not audio
based podcasts.
I suspect the ones they wantare video based podcasts,
because we generally listen toNetflix on our or watch Netflix,
I should say, on our TV, and soI suspect the video podcasts
that are on YouTube are the onesthey really want to come over
to Netflix.
(28:05):
So yeah, not a big thing that Ithink is going to help or
affect the independent podcastcreators, but just something to
be aware of.
Claire Waite Brown (28:13):
Yeah, no, it's interesting.
I mean, if it did happen thatway, you could at least put the
telly on, put your own show onNetflix and take a photo of it,
yes, yes and say, look, I'm onNetflix, yes, yes and that's it
for this week.
Claire, our audio is recordedand edited using a riverside and
we're hosted by our friendsbuzzsprout you can support this
(28:35):
show by streaming sats from yourtrue fans wallet or leave us a
super comment or, better still,become a monthly supporter of
this show.
Sam Sethi (28:44):
If you'd like to advertise or sponsor this show,
please email me, sam attruefansfm, for further details.
Claire Waite Brown (28:51):
You can find out more about how to use the
features of the True Fansplatform by listening to our
sister podcast Fan Zone, whichdoes include an episode on the
events tab.
And if you're keen to learnmore about Podcasting 2.0 in
general, check out mycourse-based podcast called
Podcasting 2.0 in Practice,which aims to simplify what
(29:17):
might seem to be a complex topic, but, believe me, it really is
much easier to implement thanyou might think.
Don't forget, you can keeplistening to hear more from this
episode's featured creator.
Tricia Duffy (29:32):
And then I do a rewrite and I find better
citations and references andbetter ways to bring things to
life.
And then, yeah, and then Irecord them.
I read, I read my scripts.
Obviously they are in my toneof voice.
It feels very natural and veryme.
But, yeah, I read my scripts.
Obviously they are in my toneof voice.
It feels very natural and veryme.
But, yeah, I read my scriptsand except for the interview,
which is obviously an interviewand a free-flowing conversation,
it does sound very natural yourscript.
Claire Waite Brown (29:54):
It does feel like you're just chatting to me
.
I mean, I know that you've donethe research, but it doesn't
feel like I'm reading from myscript.
Tricia Duffy (30:03):
I work really hard at that, though, because I need
to be able to say it in my toneof voice and have it feel
really natural, but it has to bebacked up.
I can't just do it off the topof my head, because I wouldn't
have to hand the quotes and thedocuments and the statistics and
the things that I need to haveto hand, so the only way I can
safely do it is to script it.
Claire Waite Brown (30:24):
Absolutely, and I like what you said about
your producer because you do notrun the risk, then, of this
being the Tricia Duffy opinionsshow.
Yeah.
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