CRMprov with Mickey Baines

In this high-energy conversation, Mickey welcomes back fan-favorite guest Emily Smith from CollegeVine to explore their groundbreaking AI recruiter agent functionality. Emily breaks down how this innovative technology is transforming the way institutions connect with prospective students, delivering personalized engagement at scale while maintaining authentic relationships. KEY HIGHLIGHTS: - Understanding AI recruiters as institu...

In this insightful episode, Mickey Baines and Katlin Hess explore the practical applications of AI in higher education marketing, admissions, and student success.

Key takeaways for CRM and AI enthusiasts in higher education:

1. AI-Powered Content Creation: Discover how Katlin leverages ChatGPT to streamline content development, from crafting interview questions to composing LinkedIn posts.

2. Effective AI Prompting: Learn the imp...

This episode of CRMprov is a rollercoaster ride through the cutting-edge world of AI-powered enrollment management! 

Mickey sits down with the visionary Geoff Baird, the CEO and founder of enroll ml, for a mind-bending conversation that'll make you rethink everything you thought you knew about #highered recruitment.

Prepare to have your synapses fired as Geoff shares::

• His journey from tech wizard in multiple industries to hi...

Summary

In this episode, Mickey and Nico Lafakis discuss the use of AI, specifically OpenAI's Chat GPT, for research and content development for #highered enrollment and #admissions professionals. Together visually demonstrate how AI can be used to create marketing campaigns, including audience segmentation, content themes, social media posts, and email campaigns. They show how the use of clear and direct language, strategic an...

"Ted Lasso is not a show about soccer. It's a show about personal development and leadership," Nick Coniglio. In this episode, Mickey Baines interviews the co-authors of the book, Lead It Like Lasso, Marnie Stockman and Nick Coniglio. They discuss the inspiration behind the book and how they came together to create a leadership framework based on the TV show Ted Lasso. The book offers a personal leadership assessment...

As college and university marketing and #admissions professional continue to leverage new and advanced techniques to increase and improve communication with prospective students, the basic fundamentals can often be overlooked.

Here are three easy, yet powerful hacks to consider to ensure the new and advanced tactics you deploy are as successful as they can be.

This episode covers:

1. Using 1st or 2nd person language in subject line...

I came across a post on LinkedIn a couple of weeks ago. It had a short promo video of a longtime friend and colleague, David Burge, highlighting a course he teaches through NACAC. The course was focused on the use of data to help admissions counselors better understand their pipeline and manage their territory.

Well, I had to have Burge join me for a conversation about the course and to understand how that data helps those sta...

Fraud is real in #highered. How real was eye opening for me as I dove in recently with a client. Some of it is bots; some of it is humans. It's not ONLY fake applications anymore. It's fake enrollment. Yes, that creates a significant number of financial audits, check and processes. It also creates issues with courses filling with fake students. Enter Maurice Simpkins and AMSA Connect IRM Platform. Maurice is a former Nat...

Looking to increase your #virtualevent sign ups? Here is a tip and it comes from Jay Schwedelson's podcast, Do This Not That
Create a special offer that is highlighted in your email's #subjectline.

Using your internal goal for the number of registrants you'd like to have attend, offer BONUS content to drive speed to event registration (#highered examples in the episode!).

Why is this important? When Jay and his team ...

This episode is a doozy! Join Mickey and @ZingTrain's Joanie Hales as they look at the forward-looking, story telling approach for building the right vision for your transformations, annual plans or other large scale efforts.

This process looks at the ways to build a tory that defines your project, communicates clear goals and outcomes, sets the timeframe and lists the roles and responsibilities of those involved - and it does ...

Mickey continues the conversation with John Rossman to discuss his new book, Big Bet Leadership (www.bigbetleadership.com) which releases February 27. In part two, Mickey and John dive into leading meetings more effectively and look at making critical decisions across the leadership of your organization. They also cover risk, and look at steps to assess it more effectively and to determine when a decision is needed to continue or ...

Over 70% of transformation efforts underachieve or altogether fail.

In this episode of CRMprov, Mickey is joined by John Rossman to discuss his new book, Big Bet Leadership which releases February 27, as well as some of the things he learned while serving as a leader at  @amazon  . This was another really deep and impactful conversation.

John's new book is a playbook for leading transformations. Together, Mickey and John discus...

Understand what matters most to your prospective students. This week, Dr. Chris Gilmore joins Mickey to discuss Education Dynamics' newly released Marketing and Enrollment Management Benchmark Report. Mickey and Chris dive in to some consistent themes Chris found in their research, and some of the most important pieces that marketing, enrollment and admissions leaders need to consider as the build out marketing and recruitme...

This week Mickey continues his conversation with Jeff Kallay as they get into differentiation among institutions thought he lens of the campus tour, and also dive in to Jeff's experience consulting with Disney, and how that has influenced his work with campus tour consultations.

The high energy episode continues! Expect lots of fun many useful nuggets (large and small) to help you better leverage your campus tour, and the ...

One of the most influential experiences for a prospective student is the campus tour. But what makes the moment so special, and what may be impacting it from having the most influence?

Mickey is joined by THE campus tour expert, Jeff Kallay, and together they barely kept the show on the rails.

Let's just say it's high energy, lots of fun and full of nuggets (large and small) to help you better leverage your campu...

This week, Mickey is joined by CollegeVine's Vice President for Partnerships, Emily Smith, to take a deep dive into strategies for building your admissions pipeline. With topics around direct admissions and college search, Emily shares some great insights into more effective approaches to strengthening your funnel and growing your enrollment.

Hosted by Mickey Baines, CRMprov dives into best practices for the use of #CRM in...

"What types of #data would you add to my #CRM to help improve our #EarlyAlert Action Plans?"

A long-time friend sent that question to me. So I highlighted 5 points of data (PLUS one bonus point!). These are pieces of data that may not already live in your CRM, but are also not hard to find and implement.

I've included data about:

• past due dates
• visits to academic support and to student success
• student su...

Colleges and universities are always looking to build stronger communities, but as online enrollments grow, finding ways to build them has become a larger challenge.

How do you build an online community in #highered? Enter Evan Hamilton, HubSpot's Director of Community. Evan has years of experience building and managing online communities. He knows what makes communities succeed and what makes them fail.

After attending Ev...

Finding solutions to help students find and build their community when first enrolling is a critical step in their success. In this week's episode, Mickey is joined by Cooper Jones, Co-founder and CEO of RahRah.

Mickey and Cooper look at the role of community and discuss various ways colleges and universities can better support students in the onboarding process, especially through the lens of the RahRah app.

Mickey also looks...