In this episode we dive into what makes moments memorable and how to engineer these moments.
This idea comes from the excellent book The Power of Moments by the Heath brothers. If you haven’t read it, we highly recommend it. It makes for a good audiobook too.
The concept is captured by the EPIC framework - you can get the notes here: https://culturescience.substack.com/p/episode-13-what-makes-a-moment-memorable
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