Customer Champions
Most B2B companies overlook their biggest growth opportunity: investing in the customers they already have. Yet, customer marketing leaders struggle to secure budget, prove ROI, and drive growth. In a world obsessed with more (more leads, more deals, more revenue), how do you make customer advocacy a non-negotiable growth strategy? This show is for marketers who want to turn customer advocacy into a strategic growth engine. Each episode features customer marketing pioneers, revenue leaders, and industry experts sharing actionable strategies to engage, retain, and expand your client base. And not just through content, but through meaningful connection. Because customers become champions when you make them feel valued first.
Episodes
Customer marketing is about creating meaningful connections with customers and building advocacy programs that drive business growth.
Brittnee Dawson, Director of Customer Marketing at AlphaSense, shares her expertise in the world of customer marketing and building impactful advocacy programs. With over a decade of experience, Brittnee discusses her journey from product management to customer marketing and the importance of...
Customer trust is built through life cycle marketing.
JoAnne Baldwin, Senior Manager of Customer Lifecycle Marketing at Bitly, shares her journey in customer marketing and how she’s transformed onboarding programs into revenue-driving engines. She discusses the importance of building cross-functional relationships, creating programs that feel human, and the power of truly understanding the customer. JoAnne also explains how...
Customer marketing is all about turning your customers into champions who help drive growth. Taylor Page, Director of Customer and Growth Marketing at Kong, shares her journey in customer marketing and why having a broad skill set can be so valuable. She shares how to create effective advocacy programs, how to get sales and marketing teams working together, and why it’s so important to keep the customer voice at the forefr...
If customers don’t know how to use your product, they won’t stick around—and they definitely won’t advocate.
Shannon Howard, Director of Customer and Content Marketing at Intellum, shares why customer education is one of the most overlooked drivers of growth. She explains how aligning customer education with marketing creates a stronger strategy. Education delivers the content that drives behavior change while marketing ens...
Hi, I’m Jeff Reekers, CEO of Champion, and I’m excited to welcome you to Customer Champions, the podcast where we explore how the best marketers turn their customers into powerful growth engines.
In each episode, I’ll explore customer advocacy and why it’s the game-changing strategy that can unlock budgets, improve ROI, and create real impact for your business.
If you’re looking to learn how to turn your customers into true ...
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