In our latest episode of #CyberDialogues, Lisa Sim, VP of Marketing, Asia Pacific, and Japan at Palo Alto Networks, discusses why cybersecurity matters for marketers.
“As marketers, we’re custodians of the brand. In a digital world where trust is fragile and data is everywhere, a cyberattack can do significant harm, not just to systems, but to reputation.”
Lisa shares two key reasons why marketers need to be proactive:
1. We’re often the first responders when a breach happens. Communicating clearly and quickly matters.
2. If we’re not thinking about cybersecurity, we’re not truly protecting the brand.
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