In this episode of D3 Talks, we explore one of the most powerful yet misunderstood areas of digital marketing: search.
Whether you're running campaigns or shaping digital strategy, understanding how paid and organic search really work is essential in 2025. From Google’s AI-driven auction process to the rise of Search Generative Experience and the future of SEO, we break it down in plain language.
This week’s guest is Keila, D3’s Head of Performance, who brings sharp insight into how the search landscape has evolved—and what smart marketers should be doing right now to stay ahead.
If you’ve ever wondered what’s really happening behind a Google search, this episode is for you.
D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
For more insights, visit www.d3.co.nz or connect with us on LinkedIn.
This episode was hosted by Alex Radford.
To get in touch or learn more about working with D3, email hello@d3.co.nz.
© D3. All rights reserved.
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