Deadlines and Detours — The Human Stories Behind Digital Business.
Welcome to Deadlines & Detours – the podcast where digital business gets real. Join host Matthew Barrington-Packer as he lifts the lid on what it actually takes to deliver change and growth in today’s tech-driven world. Each episode dives into the human side of digital, featuring honest, funny, and insightful conversations with industry insiders – from strategists and software partners to product leaders, marketers, and culture champions. We’re cutting through the buzzwords to talk transformation, innovation, culture clashes, tech drama, last-minute pivots, and those moments where everything
Episodes
Welcome back to Deadlines & Detours, the podcast where we talk to the humans behind digital transformation — the thinkers, tinkerers, and tech obsessives shaping the products we all use.
In this episode, Matt Barrington-Packer sits down with Andy Farmer, Co-Founder of MyOxygen — a Bristol-based digital product studio that’s been building apps since the dawn of the iPhone. Andy’s team has created mobile solutions for the NHS,...
In this episode of Deadlines & Detours, I sit down with Joe Goss, Head of Sales for Fixflo Block & BTR, to unpack three decades of experience across housing, property services, and PropTech innovation.
We get into the realities of digital change — including the golden rule of AI: garbage in = garbage out — and how property managers can use tech without losing the human touch. Joe shares how AI is already transforming com...
In this episode of Deadlines & Detours, Matthew Barrington-Packer sits down with Chelsea Austin, Marketing & Events Coordinator at Earl Kendrick and co-founder of Chelsea in Devon.
Chelsea shares her unexpected career journey — from nursing and hairdressing to marketing and events — and how she’s built a reputation for being reliable, creative, and authentic. We dive into the now-legendary Magnet Caper (a 9pm panic that ...
In this episode of Deadlines & Detours, Matthew is joined by long-time friend and seasoned SEO strategist John Jary, whose career has spanned two decades of digital evolution — from the early days of Dreamweaver and Flash websites to the rise of e-commerce, influencer marketing, and now Generative Engine Optimisation (GEO).
They dive deep into:
The truth behind SEO in 2025
Why content is still king
The rise (and risk) o...
Sarah Chilcott on Digital Planning, Leadership and the Most Overused Word “AI” | Deadlines & Detours
In this episode of Deadlines & Detours, I sit down with Sarah Chilcott, former Managing Director of the UK’s national Planning Portal — the service that helped standardise applications across England and Wales and scaled to around 50,000 submissions a month.
Sarah talks candidly about the multi-year transition from a government unit to a commercial joint venture, moving from central funding to commercial revenue, and why pac...
In this episode of Deadlines & Detours, Matthew sits down with Jamie Hughes, founder of Inncreate, to explore the realities of digital transformation, the power of personal branding, and the evolving role of social media — particularly LinkedIn.
They discuss:
Why personal branding outperforms company pages
How AI can spark creativity but also flatten originality
Why do you have to climb the Cringe Mountain to grow onl...
Welcome to the intro episode of Deadlines & Detours — the podcast that pulls back the curtain on what really goes down in digital transformation.I’m Matthew Barrington-Packer, and after years of being dropped into messy projects, impossible deadlines, and chaotic delivery rooms — I’m done with polished nonsense. This show is for anyone who’s been on the frontlines of change and thought: “Surely it’s not just me?”No buzzwords.Ju...
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