Deep Dive: Branding and Marketing with Mark and Jen

A logo is more than just a graphic symbol; it is the first impression your brand leaves on your audience.

An effective logo can make you instantly recognizable, convey trust, and reinforce your visual identity. But how do you choose the right logo?

In this episode, we explore the different types of logos-from logotypes to pictograms, from monograms to mascots-and analyze what criteria to use to select the most suitable one for your...

Have you ever bought a product thinking you would choose a different brand, only to find out that it belongs to a big company you already knew?

This is the strategy of Flanker Brands, secondary brands created by companies to conquer new market segments without affecting the image of the main brand.

In this episode, we analyze in detail:

✅ What is a Flanker Brand and how do companies use it to expand their market presence

✅ The most ...

How do the strongest brands stick in people's minds?

The answer is the Visual Hammer, a visual element so powerful that it becomes synonymous with the brand itself.

In this episode, you will discover what a Visual Hammer is, why it is essential in branding, and how to create an effective one for your business.

We will look at successful examples such as Nike, McDonald's, Coca-Cola, Apple, and many others, and I will guide yo...

Cognitive biases influence our decisions every day, often without our realizing it. But what happens when these mechanisms are used in marketing and branding?

In this episode of Deep Dive: Branding and Marketing, we will discover how companies exploit biases such as scarcity, social proof, and the anchor effect to drive purchase choices.

You will learn how to recognize them and, if you are a business professional, how to use them st...

When you think of branding, does an eye-catching logo or a well-thought-out color palette come to mind? Wrong. Branding is more than just a symbol: it is the identity of your business, the set of experiences and emotions your brand conveys.

In this episode, we'll learn why a logo alone is insufficient and what you need to build to make your mark in your industry. You will discover:

✅ The difference between branding and lo...

Words are never neutral: how a concept is presented can radically change its perception. A recent and resounding example is “Rearm EU,” Ursula von der Leyen's program to strengthen the European defense industry. The name has provoked strong reactions, igniting debate between those who see it as a necessary step for security and those who interpret it as a return to uncontrolled rearmament.

But what would have happened if the pla...