In this episode of DeepTech Unleashed (recorded in late 2024), host Christian Noske speaks with Marta Sjögren, co-CEO and co-founder of Paebbl, a deep tech startup focused on turning CO2 into solid, sustainable building materials, about building a world-class team and growth hacking for deep tech startups.
Topics covered include:
Marta's filters for evaluating climate tech opportunities
The ‘humbling experience’ of transitioning from investor to operator
Aligning expectations between operators and VCs
Creating honest board dynamics
How Marta’s hub building model allows for talent optimization
Hiring for a growth mindset
Testing for culture fit to reduce mismatches in hiring
Deep tech growth hacking strategies
Chapters
00:00 Introduction to Deep Tech Unleashed
01:13 Building a World-Class Team
02:12 Marta's Journey to Founding Paebbl
05:54 Filters for Climate Tech Investment
10:11 Transitioning from Investor to Operator
13:59 Expectations Between Operators and VCs
18:09 Hub Building in Europe
21:56 Hiring for Hub Culture
26:12 Cultural Cohesion in Diverse Teams
32:23 Building Team Culture and Communication
44:06 Growth Hacking in Deep Tech
50:44 Personal Recharge and Family Support
53:34 Moments of Magic in Leadership
01:00:07 Future Technologies and Climate Solutions
Hosted on Acast. See acast.com/privacy for more information.
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