Welcome to the very first episode of Design Thinking & The Digital Hustle! And oh boy… we’re kicking things off with a bang (and a few good laughs).
Host Sophia reunites with her old Chemistry classmate turned digital visionary—Ebenezer Wey, Creative Director of Smart Afrikan LLC. Once an architect drawing up buildings, now a strategist designing digital businesses, Eb takes us through his journey from blueprints to business blueprints.
In this episode, you’ll hear:
🧠 How design thinking became his secret sauce
🌍 Why Smart Afrikan is helping African entrepreneurs and diaspora creatives launch powerful online businesses
💡 What kinds of platforms and services the agency builds (spoiler alert: everything from mobile apps to e-commerce)
😂 Plus—a hilarious founder fail involving a digital course platform with no buy button (yup… it happened)
It’s insightful. It’s entertaining. And it’s the perfect warm-up for what’s coming next.
👉 Tune in now, and don’t miss Episode 2, where we start unpacking the world of sales funnels—what they are, why they matter, and how to build one without losing your mind (or your customers).
Ready to find out what kind of business you should be building?
Take the free quiz now: quiz.smartafrikan.com/zs/i0BqRD
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