Episode 7: So… What Exactly Is a Sales Funnel?

Part 1 of the Deep Dive Series into Sales Funnels

Imagine standing at the edge of the internet, shouting, “Buy my product!” …and all you hear is crickets. 😬 That, dear hustler, is what life looks like without a sales funnel.

In this laugh-and-learn kickoff episode, host Sophia sits down with Ebenezer Wey, digital architect and funnel whisperer at Smart Afrikan LLC, to answer the question most entrepreneurs Google at 2am:

“What on earth is a sales funnel—and why does everyone keep yelling about it?”

Here’s what you’ll walk away with (besides a few good laughs):

🧠 A beginner-friendly breakdown of what a sales funnel really is
🛠️ Why every business needs one—whether you sell wigs, webinars, or wedding cakes
🔁 The four magical letters: AIDA (Awareness, Interest, Decision, Action)
🚫 Why a website alone won't cut it—and how to stop treating yours like an expensive digital flyer
💡 How to shift focus from “tech tools” to customer journeys (hint: it’s not about the software)

Plus: Ebenezer shares golden nuggets (and a few hilarious missteps) from helping businesses across Africa and the diaspora go from digital confusion to conversion machines.

🔥 Whether you're a side hustler, startup boss, or scaling entrepreneur, this episode gives you the why behind the funnel—and gets you ready for what’s next.

🎙️ Coming Up Next → In Part 2, we’ll roll up our sleeves and show you how to build a basic sales funnel from scratch—no tech headache required.

💡 And don’t forget: if you’re ready to find the right sales funnel for your business, take the free Smart Afrikan quiz:
👉 quiz.smartafrikan.com/zs/i0BqRD

Because your hustle deserves more than a “Contact Us” page. Let’s build something that sells